Demographics psychographics
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This document discusses how audiences can be categorized using demographics and psychographics. Demographics refer to characteristics like age, income, gender, job, and company size that are used commonly in advertising. Psychographics measure personality, values, attitudes, interests and lifestyle, which influence media consumption habits such as TV shows, websites, and newspapers watched or read. Together, demographics and psychographics provide insight into how to segment and target different audience groups.
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Audience 1
The document discusses how to define a target audience for a music video. It will divide the public based on psychographic profiling including social class, lifestyle and personality. It will then place the audience on the socio-economic scale based on social status and economic position. Finally, it will divide the audience using Maslow's Hierarchy of Needs to identify groups based on aspirations and needs, focusing on social class and the workplace.
Audience research
This document discusses different ways to classify audiences. It first describes classifying audiences by socioeconomic class, with categories ranging from upper/middle class to the lowest level of income. It then discusses psychographics, which looks at behavior and personality to classify audiences. The document concludes by explaining Young & Rubican's 4C's Marketing Model, which sorts audiences into 10 categories called "Tribes" based on their values, attitudes, beliefs and demographics. The target audience for whatever is being discussed is identified as "Explorers", who are described as younger, seeking discovery and experience.
Audience groups
The document discusses different ways to categorize audiences including through demographics, psychographics, and categories based on occupation. Demographics consider factors like age, gender, and income level while psychographics examine likes and preferences. Five categories are outlined ranging from higher professional workers to casual/unemployed individuals. Ryall's triangle is also mentioned, illustrating how an institution's product, audience, and the institution itself interact and influence each other.
Demographics media
Demographic data includes statistics like age and income that are used to identify target markets. Producers use demographics to understand the viewing habits of potential audiences and shape their films accordingly. The document discusses using the UK's social class system of 6 levels (A to E) to determine which groups would be most interested in a thriller film. While level E includes students and young people most likely to enjoy thrillers, it also includes pensioners who may not. Therefore, the document recommends also targeting groups A and B as they will be more able to financially support the film.
Socio - Economic: - Classifying Audiences by Class
This document classifies audiences into socio-economic classes from A to E based on occupation and income level, with class A having the highest income of professionals and class E having the lowest income. It notes that this classification is useful for media industries as they can target their products towards those in classes A, B, and C1 who have higher incomes and are more likely to spend on media and entertainment.
Target audience
The document divides audiences into three concentric circles based on their level of interest - a primary target audience at the center, secondary in the middle, and tertiary on the outer edge. It then discusses demographics like gender, age, job, income, and education that can segment audiences. Psychographics are also mentioned as a way to divide audiences based on personality traits and patterns of living. The document notes positives of these segmentation methods like producing a clear target and being time/cost efficient, but also negatives like overgeneralization and not accounting for people changing or fitting multiple categories.
Media 22 sept
Every media product targets a specific audience. Producers identify the primary audience at the center of their target and secondary and tertiary audiences in outer layers. Producers must determine if an audience exists for their product or there is no point in further development. Demographics categorize populations by factors like age, gender, income and education to learn about their characteristics. Producers use demographics and psychographics to build an "ideal listener profile" that defines their intended target audience.
Audience short film
The document discusses socio-economic groups that can be used to define a target audience, including Grade A (upper middle class professionals), Grade B (middle class intermediate managers), Grade C1 (lower middle class junior managers), Grade C2 (skilled working class), Grade D (working class manual workers), and Grade E (lowest level subsistence such as pensioners or students). It recommends selecting one of these socio-economic groups as the target audience for a media product.
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Audience 1
The document discusses how to define a target audience for a music video. It will divide the public based on psychographic profiling including social class, lifestyle and personality. It will then place the audience on the socio-economic scale based on social status and economic position. Finally, it will divide the audience using Maslow's Hierarchy of Needs to identify groups based on aspirations and needs, focusing on social class and the workplace.
Audience research
This document discusses different ways to classify audiences. It first describes classifying audiences by socioeconomic class, with categories ranging from upper/middle class to the lowest level of income. It then discusses psychographics, which looks at behavior and personality to classify audiences. The document concludes by explaining Young & Rubican's 4C's Marketing Model, which sorts audiences into 10 categories called "Tribes" based on their values, attitudes, beliefs and demographics. The target audience for whatever is being discussed is identified as "Explorers", who are described as younger, seeking discovery and experience.
Audience groups
The document discusses different ways to categorize audiences including through demographics, psychographics, and categories based on occupation. Demographics consider factors like age, gender, and income level while psychographics examine likes and preferences. Five categories are outlined ranging from higher professional workers to casual/unemployed individuals. Ryall's triangle is also mentioned, illustrating how an institution's product, audience, and the institution itself interact and influence each other.
Demographics media
Demographic data includes statistics like age and income that are used to identify target markets. Producers use demographics to understand the viewing habits of potential audiences and shape their films accordingly. The document discusses using the UK's social class system of 6 levels (A to E) to determine which groups would be most interested in a thriller film. While level E includes students and young people most likely to enjoy thrillers, it also includes pensioners who may not. Therefore, the document recommends also targeting groups A and B as they will be more able to financially support the film.
Socio - Economic: - Classifying Audiences by Class
This document classifies audiences into socio-economic classes from A to E based on occupation and income level, with class A having the highest income of professionals and class E having the lowest income. It notes that this classification is useful for media industries as they can target their products towards those in classes A, B, and C1 who have higher incomes and are more likely to spend on media and entertainment.
Target audience
The document divides audiences into three concentric circles based on their level of interest - a primary target audience at the center, secondary in the middle, and tertiary on the outer edge. It then discusses demographics like gender, age, job, income, and education that can segment audiences. Psychographics are also mentioned as a way to divide audiences based on personality traits and patterns of living. The document notes positives of these segmentation methods like producing a clear target and being time/cost efficient, but also negatives like overgeneralization and not accounting for people changing or fitting multiple categories.
Media 22 sept
Every media product targets a specific audience. Producers identify the primary audience at the center of their target and secondary and tertiary audiences in outer layers. Producers must determine if an audience exists for their product or there is no point in further development. Demographics categorize populations by factors like age, gender, income and education to learn about their characteristics. Producers use demographics and psychographics to build an "ideal listener profile" that defines their intended target audience.
Audience short film
The document discusses socio-economic groups that can be used to define a target audience, including Grade A (upper middle class professionals), Grade B (middle class intermediate managers), Grade C1 (lower middle class junior managers), Grade C2 (skilled working class), Grade D (working class manual workers), and Grade E (lowest level subsistence such as pensioners or students). It recommends selecting one of these socio-economic groups as the target audience for a media product.
Audience profiling
To effectively target an advertising campaign, you must properly define and classify the intended audience. There are three main methods to classify audiences: demographic profiles based on attributes like age, gender, and location; psychographic profiles based on attitudes and lifestyles; and lifestyle subsets that describe specific subcultures. Demographic profiles were commonly used in the 1950s while psychographic profiles focusing on personality types became more popular in the 1960s. By the 1980s, lifestyle subsets emerged to define distinctive groups like goths, emos, and fanbases.
How are audiences categorised
Audiences can be categorized in several ways, including by income status, life stage, values and attitudes. Income categorizations include upper, middle and lower classes. Younger audiences are often categorized using the Young and Rubicam model of mainstreamers, aspirers, succeeders and reformers based on their outlooks and desires. More recently, the life matrix theory sorts audiences into ten groups centered around values like family, tradition, independence or fun-seeking attitudes. Producers use these models to understand and target their intended audience.
Audience short film
Using socio-economic groups to identify a target audience, the document outlines 5 categories from Grades A to E. Grade A represents upper middle class professionals and managers. Grade B refers to middle class intermediate managers. Grade C1 covers lower middle class junior managers, while Grade C2 includes skilled working class tradespeople. Grade D is classified as working class semi-skilled manual workers, and Grade E constitutes those reliant on state benefits and pensions. The document suggests Grades A and E would be suitable target audiences.
4 segmentation
Market segmentation involves dividing the total market into smaller groups based on common characteristics. The key benefits are being able to identify and satisfy specific group needs efficiently. However, segmentation also limits mass production economies of scale and standardization. Common bases for segmentation include demographics, psychographics, behaviors, and geography. Effective segmentation requires measurable, accessible groups that are large enough to be profitable. Targeting and positioning further refine the market focus based on organizational goals, resources, and profits.
Audience research
Target audiences can be categorized by age, gender, location, social class, nationality, ethnicity, and socioeconomic groups ranging from upper class to under class. The upper class includes higher managers, administrators, professionals, and stockbrokers. The middle class contains intermediate managers, teachers, and administrators. The working class comprises skilled manual workers, clerks, junior managers, and tradespeople like plumbers and electricians. The under class consists of unemployed individuals, disabled people, temporary workers, and lowest grade occupations.
1. Services Marketing - Introduction, STP.pptx
The document discusses segmentation, targeting, and positioning as the three strategic aspects of services marketing. It describes how to segment the services market using various demographic, geographic, and behavioral variables. Once segments are identified, a company must target a few specific segments and position its services to best meet the needs and benefits sought by consumers in the targeted segments.
Market segmentation and lifestyle1
Market segmentation involves dividing a potential market into distinct subsets of consumers with common needs or characteristics. It allows companies to target specific segments with tailored marketing mixes. Before segmentation, companies used mass marketing by offering the same product to all consumers. Segmentation bases include geographic, demographic, psychographic, behavioral, and other factors. Effective segmentation requires segments to be measurable, accessible, substantial, and stable over time. Companies analyze segments to identify the most attractive targets for their products.
How to break down an audience
This document breaks down audiences into different categories for the purposes of analysis, including gender, age, race, and socio-economic status. It presents a table that divides socio-economic status into categories from higher management professionals to unemployed individuals. Younger men and women are identified as key audience groups, with women consuming more media overall. The intended audience for the film is identified as being between socio-economic categories C1 and E, likely including students and young office workers between the ages of 20-34.
How are audiences categorised?
Audiences can be categorized based on their income level. Media producers will predict the income of their target audience before distributing content to ensure they attract the right demographic. While class was once a common way to segment audiences, the Young and Rubicams theory categorizes people based on their aspirations, like mainstreamers who value security or succeeders who have achieved status. More recently, the Life Matrix theory segments audiences into 10 groups defined by their values, attitudes, and beliefs, such as priority parents who care about family or tribe wired who are creative young singles.
Who would be the audience for your media
The document describes different socio-economic groups that can be used to identify target audiences. It outlines several social classes - upper middle class, middle class, lower middle class, skilled working class, working class, and lowest level of substance - along with example occupations for each class. It then introduces an alternative approach focusing on personality types, describing "mainstreamers" who seek security and conformity, those motivated by status, career-driven individuals who want control, idealists who want to improve the world, and non-conformists who like to be different. The mainstream audience is identified as the target for the product.
Audience 1c
This document outlines an income/status model for classifying audiences into 6 groups: upper middle class, middle class, lower middle class, skilled working class, working class, and those with the lowest income levels. It categorizes audiences based on the occupation and income level of the main wage earner in a household. However, this model has problems for media producers and other industries because it oversimplifies audiences and does not account for other important factors beyond income and occupation.
Audience Profiling
To create an effective advertising campaign, you must properly define the intended audience. Audiences can be classified using demographic profiles, psychographics, or lifestyle subsets. Demographic profiles from the 1950s classify by age, gender, location, marital status, and social status. Psychographic profiles from the 1960s classify people into categories like mainstreamers, succeeders, aspirers, reformers, and individuals. Lifestyle subsets from the 1980s include subcultures like goths, chavs, emos, yuppies, DINKS, pinks, and fanbases. Film distribution companies also use a demographic quadrant to target audiences under or over 25 by gender. They identify primary audiences to desperately target and secondary audiences who
Categorising audiences
The document discusses two models for categorizing audiences: the ABC1 socio-economic model and the lifestyle categories model. The ABC1 model classifies audiences based on their occupational jobs and income into categories like A, B, C1. While it allows targeting ads based on income, it only considers financial factors. The lifestyle categories model instead classifies people according to their social status and hobbies into groups like "Cowboys" and "Utopians", allowing ads to target interests directly but without considering income. Both models have pros and cons for advertisers in specifying their intended audiences.
Psychographics new
Psychographics is the study of personality, values, attitudes, interests, and lifestyles used to segment populations. The document outlines six common psychographic segments - A being upper middle class and E being subsistence. The author currently fits into segment C2 as a skilled manual worker studying for qualifications. However, they aspire to fit into segment A in the future to access higher pay. The document concludes with examples of psychographic groupings for certain activities.
Task6
1) It is useful for advertisers to study audiences in order to target their advertising effectively and maximize reach/impact to make money.
2) Audiences are divided by occupation (social grade), attitudes (psychographics), location (geodemographics), age, and gender to shape content to appeal to specific groups.
3) Dividing audiences by psychographics through market research helps improve business strategies, formulate decisions based on supply/demand, and focus budgets on specific marketing phases.
Question 2
This document defines the target audience for a media product. It describes the target audience as individuals who shop at upscale grocery stores, value personal tastes over trends, enjoy cultural activities like theatre over movies or reading over watching news. The target psychographics are described as succeeders and reformers - successful, independent thinkers who are creative and caring. The target age range is 18-60, appealing to both genders but perhaps relating more to male characters. The target social values are post-modernist. According to the Jicnars social classification scale, the target audience falls into the higher and intermediate managerial, administrative or professional categories who would be more likely to view an independent film.
Audience
This document defines and discusses audience in media studies. It explains that media producers aim their products at a target audience, which they categorize based on demographics like age, gender, socioeconomic status. Conducting audience research is important so producers understand their target audience and create something that will appeal to them. Different factors can be used to segment audiences, including social/economic class, psychographics like personality/values/interests, and basic demographics. Understanding demographics helps media identify markets for their goods and services.
Socio economic groups
The document outlines 6 socio-economic groups from A to E. Group A is the upper middle class including professionals like chief executives. Group B is the middle class such as bank managers. Group C1 is the lower middle class including junior managers and salespeople. Group C2 is the skilled working class like electricians. Group D is the working class including semi-skilled and unskilled manual workers such as messengers. Group E are the non-working who are unemployed, lowest grade workers or pensioners dependent on welfare benefits.
Target audience
When planning media texts, producers must consider their target audience. They use audience profiling and research methods like questionnaires, focus groups, and interviews to construct and narrow down their target audience. Demographics and systems like NRS social grades are commonly used to classify populations by factors such as age, gender, income level, and occupation in order to define the target audience. Psychographics also help describe audiences by examining personality traits, values, and lifestyles. Qualitative research methods are personal ways for media producers to directly ask the public questions to identify their ideal target listeners.
Target Audience
When planning media texts, producers must consider their target audience. They use audience profiling and research methods like questionnaires, focus groups, and interviews to construct and narrow down their target audience. Demographics and systems like NRS social grades are commonly used to classify populations by factors such as age, gender, income level, and occupation in order to define the target audience. Psychographics also help describe audiences by examining personality traits, values, and lifestyles. Qualitative research methods allow producers to personally engage with the public to help identify an "ideal" target listener profile.
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1. Dialogue, music/score, sound effects, location/production sound, Foley, and atmospherics. It describes each element and provides examples. Location sound recording aims to capture clean dialogue amid background noise. Foley artists recreate sounds in post-production to enhance realism. Music can be used to set mood, add emotion, and aid understanding by linking scenes.
Developing reflection
This document provides guidance on developing reflections for creative works. It includes prompts to help the reader reflect on developing ideas from artistic inspiration, experimenting with techniques and media, recording creative outcomes, and analyzing the works of others. The prompts cover exploring subjects, formal elements like color and texture, creative processes, and interpreting moods and meanings. Word banks with descriptive terms are also included to aid written reflections.
More Related Content
Similar to Demographics psychographics
Audience profiling
To effectively target an advertising campaign, you must properly define and classify the intended audience. There are three main methods to classify audiences: demographic profiles based on attributes like age, gender, and location; psychographic profiles based on attitudes and lifestyles; and lifestyle subsets that describe specific subcultures. Demographic profiles were commonly used in the 1950s while psychographic profiles focusing on personality types became more popular in the 1960s. By the 1980s, lifestyle subsets emerged to define distinctive groups like goths, emos, and fanbases.
How are audiences categorised
Audiences can be categorized in several ways, including by income status, life stage, values and attitudes. Income categorizations include upper, middle and lower classes. Younger audiences are often categorized using the Young and Rubicam model of mainstreamers, aspirers, succeeders and reformers based on their outlooks and desires. More recently, the life matrix theory sorts audiences into ten groups centered around values like family, tradition, independence or fun-seeking attitudes. Producers use these models to understand and target their intended audience.
Audience short film
Using socio-economic groups to identify a target audience, the document outlines 5 categories from Grades A to E. Grade A represents upper middle class professionals and managers. Grade B refers to middle class intermediate managers. Grade C1 covers lower middle class junior managers, while Grade C2 includes skilled working class tradespeople. Grade D is classified as working class semi-skilled manual workers, and Grade E constitutes those reliant on state benefits and pensions. The document suggests Grades A and E would be suitable target audiences.
4 segmentation
Market segmentation involves dividing the total market into smaller groups based on common characteristics. The key benefits are being able to identify and satisfy specific group needs efficiently. However, segmentation also limits mass production economies of scale and standardization. Common bases for segmentation include demographics, psychographics, behaviors, and geography. Effective segmentation requires measurable, accessible groups that are large enough to be profitable. Targeting and positioning further refine the market focus based on organizational goals, resources, and profits.
Audience research
Target audiences can be categorized by age, gender, location, social class, nationality, ethnicity, and socioeconomic groups ranging from upper class to under class. The upper class includes higher managers, administrators, professionals, and stockbrokers. The middle class contains intermediate managers, teachers, and administrators. The working class comprises skilled manual workers, clerks, junior managers, and tradespeople like plumbers and electricians. The under class consists of unemployed individuals, disabled people, temporary workers, and lowest grade occupations.
1. Services Marketing - Introduction, STP.pptx
The document discusses segmentation, targeting, and positioning as the three strategic aspects of services marketing. It describes how to segment the services market using various demographic, geographic, and behavioral variables. Once segments are identified, a company must target a few specific segments and position its services to best meet the needs and benefits sought by consumers in the targeted segments.
Market segmentation and lifestyle1
Market segmentation involves dividing a potential market into distinct subsets of consumers with common needs or characteristics. It allows companies to target specific segments with tailored marketing mixes. Before segmentation, companies used mass marketing by offering the same product to all consumers. Segmentation bases include geographic, demographic, psychographic, behavioral, and other factors. Effective segmentation requires segments to be measurable, accessible, substantial, and stable over time. Companies analyze segments to identify the most attractive targets for their products.
How to break down an audience
This document breaks down audiences into different categories for the purposes of analysis, including gender, age, race, and socio-economic status. It presents a table that divides socio-economic status into categories from higher management professionals to unemployed individuals. Younger men and women are identified as key audience groups, with women consuming more media overall. The intended audience for the film is identified as being between socio-economic categories C1 and E, likely including students and young office workers between the ages of 20-34.
How are audiences categorised?
Audiences can be categorized based on their income level. Media producers will predict the income of their target audience before distributing content to ensure they attract the right demographic. While class was once a common way to segment audiences, the Young and Rubicams theory categorizes people based on their aspirations, like mainstreamers who value security or succeeders who have achieved status. More recently, the Life Matrix theory segments audiences into 10 groups defined by their values, attitudes, and beliefs, such as priority parents who care about family or tribe wired who are creative young singles.
Who would be the audience for your media
The document describes different socio-economic groups that can be used to identify target audiences. It outlines several social classes - upper middle class, middle class, lower middle class, skilled working class, working class, and lowest level of substance - along with example occupations for each class. It then introduces an alternative approach focusing on personality types, describing "mainstreamers" who seek security and conformity, those motivated by status, career-driven individuals who want control, idealists who want to improve the world, and non-conformists who like to be different. The mainstream audience is identified as the target for the product.
Audience 1c
This document outlines an income/status model for classifying audiences into 6 groups: upper middle class, middle class, lower middle class, skilled working class, working class, and those with the lowest income levels. It categorizes audiences based on the occupation and income level of the main wage earner in a household. However, this model has problems for media producers and other industries because it oversimplifies audiences and does not account for other important factors beyond income and occupation.
Audience Profiling
To create an effective advertising campaign, you must properly define the intended audience. Audiences can be classified using demographic profiles, psychographics, or lifestyle subsets. Demographic profiles from the 1950s classify by age, gender, location, marital status, and social status. Psychographic profiles from the 1960s classify people into categories like mainstreamers, succeeders, aspirers, reformers, and individuals. Lifestyle subsets from the 1980s include subcultures like goths, chavs, emos, yuppies, DINKS, pinks, and fanbases. Film distribution companies also use a demographic quadrant to target audiences under or over 25 by gender. They identify primary audiences to desperately target and secondary audiences who
Categorising audiences
The document discusses two models for categorizing audiences: the ABC1 socio-economic model and the lifestyle categories model. The ABC1 model classifies audiences based on their occupational jobs and income into categories like A, B, C1. While it allows targeting ads based on income, it only considers financial factors. The lifestyle categories model instead classifies people according to their social status and hobbies into groups like "Cowboys" and "Utopians", allowing ads to target interests directly but without considering income. Both models have pros and cons for advertisers in specifying their intended audiences.
Psychographics new
Psychographics is the study of personality, values, attitudes, interests, and lifestyles used to segment populations. The document outlines six common psychographic segments - A being upper middle class and E being subsistence. The author currently fits into segment C2 as a skilled manual worker studying for qualifications. However, they aspire to fit into segment A in the future to access higher pay. The document concludes with examples of psychographic groupings for certain activities.
Task6
1) It is useful for advertisers to study audiences in order to target their advertising effectively and maximize reach/impact to make money.
2) Audiences are divided by occupation (social grade), attitudes (psychographics), location (geodemographics), age, and gender to shape content to appeal to specific groups.
3) Dividing audiences by psychographics through market research helps improve business strategies, formulate decisions based on supply/demand, and focus budgets on specific marketing phases.
Question 2
This document defines the target audience for a media product. It describes the target audience as individuals who shop at upscale grocery stores, value personal tastes over trends, enjoy cultural activities like theatre over movies or reading over watching news. The target psychographics are described as succeeders and reformers - successful, independent thinkers who are creative and caring. The target age range is 18-60, appealing to both genders but perhaps relating more to male characters. The target social values are post-modernist. According to the Jicnars social classification scale, the target audience falls into the higher and intermediate managerial, administrative or professional categories who would be more likely to view an independent film.
Audience
This document defines and discusses audience in media studies. It explains that media producers aim their products at a target audience, which they categorize based on demographics like age, gender, socioeconomic status. Conducting audience research is important so producers understand their target audience and create something that will appeal to them. Different factors can be used to segment audiences, including social/economic class, psychographics like personality/values/interests, and basic demographics. Understanding demographics helps media identify markets for their goods and services.
Socio economic groups
The document outlines 6 socio-economic groups from A to E. Group A is the upper middle class including professionals like chief executives. Group B is the middle class such as bank managers. Group C1 is the lower middle class including junior managers and salespeople. Group C2 is the skilled working class like electricians. Group D is the working class including semi-skilled and unskilled manual workers such as messengers. Group E are the non-working who are unemployed, lowest grade workers or pensioners dependent on welfare benefits.
Target audience
When planning media texts, producers must consider their target audience. They use audience profiling and research methods like questionnaires, focus groups, and interviews to construct and narrow down their target audience. Demographics and systems like NRS social grades are commonly used to classify populations by factors such as age, gender, income level, and occupation in order to define the target audience. Psychographics also help describe audiences by examining personality traits, values, and lifestyles. Qualitative research methods are personal ways for media producers to directly ask the public questions to identify their ideal target listeners.
Target Audience
When planning media texts, producers must consider their target audience. They use audience profiling and research methods like questionnaires, focus groups, and interviews to construct and narrow down their target audience. Demographics and systems like NRS social grades are commonly used to classify populations by factors such as age, gender, income level, and occupation in order to define the target audience. Psychographics also help describe audiences by examining personality traits, values, and lifestyles. Qualitative research methods allow producers to personally engage with the public to help identify an "ideal" target listener profile.
Similar to Demographics psychographics (20)
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Developing reflection
This document provides guidance on developing reflections for creative works. It includes prompts to help the reader reflect on developing ideas from artistic inspiration, experimenting with techniques and media, recording creative outcomes, and analyzing the works of others. The prompts cover exploring subjects, formal elements like color and texture, creative processes, and interpreting moods and meanings. Word banks with descriptive terms are also included to aid written reflections.
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Health and safety Film
Producers and crew members have health and safety responsibilities on film productions. Reasonably practicable steps must be taken to protect workers from risks like ensuring adequate lighting in warehouses or making hazardous equipment safe. One experienced crew member should be aware of health and safety issues for each production. Past productions like The Conqueror, The Twilight Zone, and The Crow highlight how failures to follow safety procedures can lead to accidents that harm crew or cast. Proper risk assessment, safety checks, and avoiding illegal child labor can help prevent such tragedies.
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Level 2 cinematic techniques
A chase sequence typically features fast-paced action music and sound effects like footsteps and screeching cars. Visually, chase sequences use a variety of shots like close-ups, long shots, and point-of-view shots to establish locations and build tension. The document discusses analyzing example chase sequences from films to identify these common cinematic techniques, including sound design and shot selection. Students are divided into groups to analyze assigned scenes and answer questions about the sound and visual elements used and how they construct tension. The goal is to learn how sound and images work together to create compelling chase sequences across different films.
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Script writing with Celtx Lecture 2
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Demographics psychographics
- 1. Demographics and Psychographics Audiences can be categorised and classified through demographics and psychographics. http://www.camrevle.com/course/view.php?id=647#section-1
- 2. Demographics Demographics can be referred to as the particular characteristics of a group of consumers.
- 3. Demographics These characteristics could include: ...age, income, gender and household type ...or job title, company size and industry sector. Their use is common in the press, PR, publishing, advertising and television industry.
- 4. Social Grade Definitions A - Upper middle class, Higher managerial, administrative or professional B - Middle class, Intermediate managerial, administrative or professional C1 - Lower middle class, Supervisory or clerical, junior managerial, administrative or professional C2 - Skilled working class, Skilled manual workers D - Working class, Semi and unskilled manual workers E - Those at lowest level of subsistence, State pensioners or widows (no other earner), casual or lowest grade workers
- 5. What sort of job would each class have? Where would they live? A - Upper middle class, Higher managerial, administrative or professional B - Middle class, Intermediate managerial, administrative or professional C1 - Lower middle class, Supervisory or clerical, junior managerial, administrative or professional C2 - Skilled working class, Skilled manual workers D - Working class, Semi and unskilled manual workers E - Those at lowest level of subsistence, State pensioners or widows (no other earner), casual or lowest grade workers
- 6. Psychographics Psychographics measures things relating to personality, values, attitudes, interests, or lifestyles. It translates into our media consumption habits For example: •The TV programmes we watch •The films we watch •The radio stations we listen to •The websites we browse •The newspapers we read
- 7. Psychographics Which newspapers or magazines would the audience of the following TV programme read, and why? Match of the Day University Challenge Family Guy Eastenders X-Factor