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Target audiences can be categorized by age, gender, location, social class, nationality, ethnicity, and socioeconomic groups ranging from upper class to under class. The upper class includes higher managers, administrators, professionals, and stockbrokers. The middle class contains intermediate managers, teachers, and administrators. The working class comprises skilled manual workers, clerks, junior managers, and tradespeople like plumbers and electricians. The under class consists of unemployed individuals, disabled people, temporary workers, and lowest grade occupations.




