How target audiences &
demographic groups are
categorised:
Age
Gender
Where they live
Social class
Nationality
Ethnicity
Socio economic groups:
A- Upper class,
B- middle class,
C1, C2 and D- Working class
E- Under class.
Group A- Upper class:
The Occupations that a upper class person would have is:
oHigher managerial
oAdministrative
oProfessional
oStockbrokers
oBarristers
oDoctors
The Occupations that a upper class person would have is:
oIntermediate managerial
oAdministrative
oProfessional
oTeachers
oManagers
Group B- Middle class:
Group C1, C2 and D- Working
class:
The Occupations that a upper class person would have is:
oSkilled manual workers
oSupervisory or clerical
o Junior managerial
oAdministrative
oProfessional
oOffice workers
oSupervisors
oPlumbers
oElectricians
oCarpenters
oShop workers
oFactory workers
Group E- Under class:
The Occupations that a upper class person would have is:
oUnemployed
oDisabled
oTemporary workers
oState pensioners
oLowest grade workers

Audience research

  • 1.
    How target audiences& demographic groups are categorised: Age Gender Where they live Social class Nationality Ethnicity Socio economic groups: A- Upper class, B- middle class, C1, C2 and D- Working class E- Under class.
  • 2.
    Group A- Upperclass: The Occupations that a upper class person would have is: oHigher managerial oAdministrative oProfessional oStockbrokers oBarristers oDoctors
  • 3.
    The Occupations thata upper class person would have is: oIntermediate managerial oAdministrative oProfessional oTeachers oManagers Group B- Middle class:
  • 4.
    Group C1, C2and D- Working class: The Occupations that a upper class person would have is: oSkilled manual workers oSupervisory or clerical o Junior managerial oAdministrative oProfessional oOffice workers oSupervisors oPlumbers oElectricians oCarpenters oShop workers oFactory workers
  • 5.
    Group E- Underclass: The Occupations that a upper class person would have is: oUnemployed oDisabled oTemporary workers oState pensioners oLowest grade workers