1. Who would be my target
audience for my media
product?

2. We define our viewer as..
 You buy your groceries in Waitrose.
 What suits you is more important than what's
in fashion.
 You’d rather visit the theatre than the cinema
 You’d rather read the paper than watch the
news.
 You celebrate your birthday at a restaurant
rather than a pub.
 You listen to the classics, instead of the stuff
on the charts.

3. Psychographics
These are the psychographs we aim for..
 Succeeders: People who are successful
and self confident. They tend not to buy
aspirational products and follow they
own ideas of what is a good product.
 Reformers: Creative, caring, altruistic,
not brand conscious.
We want to avoid the mainstream as they
might not understand our product.

4. General segmentation
 Age: 18-60 would enjoy and
comprehend our product.
 Gender: None purposely targeted,
however men might relate to the
character more.
 Social values: Post-modernists, a
movement away from the viewpoint of
modernism.

5. Jicnars Scale
Jicnars scale
 A Higher managerial, administrative or
professional
 B Intermediate managerial, administrative
and professional
 C1 Supervisory, clerical, junior administrative or
professional
 C2 Skilled manual workers
 D Semi and unskilled manual workers
 E State pensioners, widows, lowest grade workers.
According to the Jicnars scale our target audience would
beHigher managerial, administrative or professional or
Intermediate managerial, administrative and
professionals. This is because we have produced a
independent film and these segments are more likely to
view it