This document outlines an income/status model for classifying audiences into 6 groups: upper middle class, middle class, lower middle class, skilled working class, working class, and those with the lowest income levels. It categorizes audiences based on the occupation and income level of the main wage earner in a household. However, this model has problems for media producers and other industries because it oversimplifies audiences and does not account for other important factors beyond income and occupation.

1. Audience Classification
#1
Income / Status model

2. Income / Status 1.
One way to classify audiences is by their class, which is normally
judged on the kind of job the main wage-earner of the householder has.
A Upper middle class
Top management, bankers, lawyers, doctors and other professionals
B Middle class
Middle management, teachers, many 'creatives' eg graphic designers
etc
C1 Lower middle class
Office supervisors, junior managers, nurses, specialist clerical staff etc
C2 Skilled working class
Skilled workers, tradespersons (white collar)
D Working class
Semi-skilled and unskilled manual workers (blue collar)
E People at lowest level of income
Unemployed, students, pensioners, casual workers
What are the problems with this model for media producers / other industries?