The document discusses socio-economic groups that can be used to define a target audience, including Grade A (upper middle class professionals), Grade B (middle class intermediate managers), Grade C1 (lower middle class junior managers), Grade C2 (skilled working class), Grade D (working class manual workers), and Grade E (lowest level subsistence such as pensioners or students). It recommends selecting one of these socio-economic groups as the target audience for a media product.

1. Who would be
the audience
for your media
product?
Aneeka Ishaq

2. Socio economic
A
key way of referring to a target audience through
socio-economic id to use the following groups.

3. Grade A
 Social
class :
Upper middle class
 Occupation :
Professional, managerial person or
someone with private health, e.g. director
of a company.

4. Grade B
 Social
class:
Middle class
 Occupation:
Intermediate managerial, admistrative e.g.
young doctor.

5. Grade C1
 Social
class:
Lower middle class
 Occupation :
Junior management e.g. supervisor.

6. Grade C2
 Social
class:
Skilled working class
 Occupation :
Skilled manual worker who has possibly
served an apprenticeship or had a lot of
training e.g. plumber.

7. Grade D
 Social
class:
Working class
 Occupation:
A manual worker generally semi-skilled e.g.
cleaner.

8. Grade E
 Social
class:
Lowest level of substance
 Occupation:
State pensioner, widow or student, those
reliant on social security.
This one would be our target audience
using the socio-economic method