The target audience is 60% female and 40% male teenagers who enjoy music, going to concerts, and hanging out in coffee shops. They frequently listen to bands like Hollywood Undead and Three Days Grace and prefer casual clothing from brands like Vans, Primark, and Topshop. While they enjoy reading and digital media using devices such as MP3 players and Kindles, their parents typically pay for purchases since most do not have jobs. This profile is based on the author's knowledge and observations of common interests and purchases among teenagers.