Demand Side Management (DSM) aims to encourage consumers to reduce electricity usage during peak hours and shift usage to off-peak hours through various methods like financial incentives and education. This helps utilities avoid costly capacity additions and lowers costs. In West Bengal, WBSEDCL sees a large difference between peak demand of 4,300 MW for a few hours daily compared to the base demand of 3,000 MW. DSM can help consumers play a role in reducing peak demand through energy efficiency and time-of-day pricing. WBSEDCL has undertaken some DSM initiatives in West Bengal like time-of-day meters, LED lighting replacement, energy audits, and waste heat recovery.