This document discusses the concept of customer equity, which refers to managing customers as valuable assets. It argues that firms should measure, manage, and maximize customer equity like other business assets to directly impact the bottom line. Customer equity management uses financial techniques and customer data to optimize customer acquisition, retention, and additional sales over the lifetime of customer relationships. While some concepts are not new, integrating them into a unified customer equity approach is innovative. Firms that adopt this approach can compute customer asset values, adjust investments over the customer lifecycle, organize processes around the lifecycle, leverage customer interactions, and tailor offerings to maximize long-term profitability and growth from customers.
1This is a sample lecture on Marketing, Chapter 1 from the texbook Kotler, P. & Armstrong, G. (2012). Principles of Marketing. New Jersey: Prentice-Hall.
This sample lecture was prepared for Ashford Unversity, 2011.Upon completion of this lecture, a certificate of completion is available from Alpha & Omega Healthcare Management Consulting. For the certificate, please contact tripthimathew@alphanomega.info or DrMathewTM@gmail.com
CRM, subject notes as per the syllabus of Osmania university, this notes are very useful for the students pursuing any subject of customer relationship management courses, this can also be used by practitioners in the file of service sector
1This is a sample lecture on Marketing, Chapter 1 from the texbook Kotler, P. & Armstrong, G. (2012). Principles of Marketing. New Jersey: Prentice-Hall.
This sample lecture was prepared for Ashford Unversity, 2011.Upon completion of this lecture, a certificate of completion is available from Alpha & Omega Healthcare Management Consulting. For the certificate, please contact tripthimathew@alphanomega.info or DrMathewTM@gmail.com
CRM, subject notes as per the syllabus of Osmania university, this notes are very useful for the students pursuing any subject of customer relationship management courses, this can also be used by practitioners in the file of service sector
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
AI for customer success - An Overview.pdfStephenAmell4
Customer success is a strategic approach where businesses proactively guide customers through a product journey to ensure they achieve their desired outcomes, thereby enhancing customer satisfaction, loyalty, and advocacy. It involves dedicated teams or individuals focusing on customer objectives from the initial purchasing phase through onboarding, usage optimization, and renewal, often utilizing data-driven methods to predict and respond to customer needs.
How does resource management help a business to provide value to its customer...Mr. Business Magazine
Resource management in any business is the basic need to be taken care of by a business person. It is the conductor that guides businesses towards operational efficiency, paving the way for the delivery of exceptional value to customers.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Dewasish Ghoshal
PGDM (Agri-Business)
An Ultimate Customer Power “Customer equity”:
“Gone are those days when customer’s satisfaction was crucial, today it is the value and delight
apart from satisfaction that consumers are looking forward”. In this new globalized world many
firms are offering similar kind of product; it is difficult for any firm to retain their present
customers as well as to attract new customers. Now the question arises how do I manage the
brand? How will my customers react to change in products or services? Should I raise price?
What is the best way to enhance the relationship with my current customers? Where should I
focus my efforts? For all these question there is one answer that is “customer equity”.
The basic premise of customer equity is straight forward: Your customer is a financial asset that
your company or organization should measure, manage, and maximize, just like any other asset.
Customer equity is more directly related to the bottom line in the financial statement than any
other business parameter such as brand value and equity, product portfolio and proprietary
technologies, etc., and should be maneuvered to maximize the contribution. Meritus considers
customer equity management to be the foundation of a truly customer-centric focused
organization and strategy.
Customer equity management is a dynamic, integrated marketing system that uses financial
valuation techniques and data about customers to optimize acquisition, retention and
opportunities to sell additional products and services to a firm’s customers. This in turn
maximizes the value to the company of the customer relationship throughout its life cycle.
Although many of the concepts that underlay customer equity management, such as customer
retention marketing and customer lifetime value measurement, are not new, the way that a true
customer equity approach unifies and moves beyond them, is innovative.
Traditional marketing has evolved through direct marketing paradigm in the center of which new
marketing concept is developed. This is the concept of customer, where customer orientation is
no longer marketing form but company strategies. The new customer concept concerns the
creation and design of superior customer value for company’s selected targets in order to obtain
long term profits. New marketing activities such as creation of customer life time value,
attraction and retention of customers are developed, thus matching the customer preferences of
product and services to prices, facilitated communication, promotion, specified distribution
channels.
In the last two decades, managerial trends have tended to focus on either cost management or
revenue growth. Customer equity management balances the two, creating market-based growth
while carefully evaluating the profitability and ROI of marketing investment.
2. But customer equity management is more than just a method for calculating the asset value of
customer relationships. It is a total marketing practice and system and requires integrative
business strategies. Firms will need to develop strategies that simultaneously manage products
and customers throughout the customer life cycle and that reframe brand and product strategies
within the context of their efforts toward customer equity. In addition, customer equity
framework changes the way a business allocates resources and efforts. Today, most marketing
functions allocate resources by product line but with a customer orientation, the customer life
cycle determines how managers distribute resources. Companies that adopt customer equity
management also need to build organizations, processes, and performance measures that work
together to maximize customer asset value.
There are two fundamental reasons for companies to move to a customer equity management
approach. First, several critical new technologies are converging to make customer asset-based
management feasible. This approach is possible in part because of intersecting advances in four
areas: affordable information technology, low-cost communications, sophisticated statistical
modeling and flexible fulfillment.
Customer equity management depends on technology because it requires the ability to build and
use databases of customer purchases. Computing costs are continuing to decline to the point that
even small businesses can have computing power sufficient to manage large databases at a
fraction of what it would have cost in the last decades. The ability to work with large,
sophisticated databases is improving; software to manage customer relationships now exists, and
its capabilities are expanding.
The rapid growth of the Internet as a medium for targeted communications allows firms to reach
and communicate with customers at less than one-hundredth of the cost of more traditional
techniques. Using direct marketing through the mail costs anywhere from 0.4 to 1$ per piece,
whereas communication through the Internet to customers equipped with email is virtually free;
the speed of transmission allows customers to retrieve communications almost instantaneously.
Organizations that use customer equity management as an acknowledged and strategic marketing
practice and system benefit because they can do the following:
Compute the asset value of customers to make informed decisions regarding
investments in acquisition, retention, add-on selling as well as manage and recover
valuable attritions
Adjust marketing investment levels as customer relationships move through their
dynamic life cycles
Organize processes and structures around acquisition, retention, and add-on selling to
maximize the profitability of each over the customer life cycle
Utilize customer interactions to reinforce relationships and acquire new customers
Address the needs of segmented customers through tailored offering of services and
products
3. The customer equity recognizes customers as the primary source of both current and future cash-
flow. In this frame work, the firm is interested in maximizing the net present value of both
current and future pools of customers, which is considered a good proxy for the value of a firm.
Although it may seem obvious that customer equity is key to long term success, understanding
how to grow and manage customer equity is more complex. How to grow it is of utmost
importance, and doing it well can create a significant competitive advantage. There are three
drivers of customer equity – value equity, brand equity and relationship equity. These drivers
work independently and together. Within each of these drivers are specific, incisive actions, or
drivers the firm can take to enhance its overall customer equity.
Once the concept of maximizing customer asset value is pointed out, it seems obvious. Yet most
firms do not act as if they consider customers as assets. Instead they maximize product line or
transaction profitability. Product-line maximizers use traditional accounting measures and
product management as tools. By focusing on product and transaction profitability to the
exclusion of customer asset value, they often increase near-term profits but forfeit longer-term
prosperity.
In short, customer equity offers a powerful new approach to marketing strategy
replacing product based strategy with a competitive strategy approach based on growing the long
term value of the firm.