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The "Official" microMARKETING Conference Keynote

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The final (for now) version of the conference keynote based on my book microMARKETING.

Published in: Business

The "Official" microMARKETING Conference Keynote

  1. 1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
  2. 2. micro culture + media + content
  3. 3. microMARKETING do the right small things to get big results
  4. 4. microMARKETING do the right small things to get big results
  5. 5. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  6. 6. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  7. 7. everybody is a media outlet
  8. 8. meet the micromavens
  9. 9. microMARKETING is a movement
  10. 10. micromavens as message bearers turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
  11. 11. be a microcurator
  12. 12. a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
  13. 13. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  14. 14. from micro to MASSIVE + interest expression+ motivation
  15. 15. paranormal activity
  16. 16. so successful it’s scary cost $11,558 to produce free screenings drove organic conversation earned $77,873 in it’s first weekend alone fourth highest grossing r-rated film of 2009 highest ever per-screen revenue most profitable movie ever made
  17. 17. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  18. 18. I MEAN, LIKE, RIGHT NOW…
  19. 19. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
  20. 20. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
  21. 21. 48m views in just one week 12m views in first 10 days $1.87m in lost opportunity a year-old song’s return to the iTunes top 10
  22. 22. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
  23. 23. innovation: take an uncommon path
  24. 24. interjection: plant seeds in fertile fields
  25. 25. inspiration: create an open loop
  26. 26. recognition: give attention to get it back
  27. 27. anyone can get big results by thinking and acting small
  28. 28. what small things will YOU do today?
  29. 29. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing

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