Mobile Now


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Presentation to journalism students at University of Maine on Oct 3. Hashtag was #mobilenow

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Mobile Now

  1. 1. If it Doesn’t Work on Mobile, it Doesn’t Work CMJ 351 Multimedia Production Thursday, Oct 3 2013 Damon Kiesow @dkiesow
  2. 2. so, what do I do? Senior Product Manager / Mobile Boston Globe, Digital Media Fellow Managing Editor / Digital The Nashua Telegraph Principal Photo Editor AOL News & Sports Photojournalist Nashua Telegraph, Laconia Citizen, Associated Press, Biddeford Journal Tribune, Bangor Daily News Currently: Previously:
  3. 3. for discussion Mobile Strategy UX Mobile
  4. 4. how big a deal is mobile? Bigger than: A. The invention of the printing press? B. All broadcast media? C. The creation of the Internet? D. The discovery of fire? E. Life as we know it?
  5. 5. Globally more people have access to a cell phone than running water. (6 billion vs 4.5 billion)
  6. 6. Mobile is now
  7. 7. mobile metrics | smartphone majority Consumers are switching - 107 million users in U.S. OPA:A Portrait of Today’s Smartphone User - 08/12 0% 10% 20% 30% 40% 50% 2011 2012 57% this year
  8. 8. mobile metrics | cross platform readership They are not tied to a single device Four Platforms 4% Three Platforms 17% Two Platforms 33% One Platform 46% Measuring Print, Computer, Smartphone, Tablet. Question: Which, if any, of the following did you do in the past SEVEN days? (N=2,518) Newspaper Multiplatform Usage, Newspaper Association of America, 2012.
  9. 9. mobile metrics | widely read They are using multiple news sources Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on your [platform used]? Total Samples Computer Smartphone Tablet 4.0 3.4 3.7
  10. 10. We will spend $25 billion on apps this year, $50b by 2015 (movies = $10b) We spend 120 minutes in apps daily (Games = 51 min, News = 3 min ) 34% of smartphone owners go online primarily via phones mobile metrics | bottom line
  11. 11. So, 34% see only this
  12. 12. If it doesn’t work on mobile, It doesn’t work.
  13. 13. responsive web design | device friendly 480px 600px 768px 1024px 1200px 7” Tablets 10” Tablets 10” Tablets WidescreenSmall
  14. 14. mobile first | rwd is just the start 1 2 3 4 5
  15. 15. mobile content | nothing new
  16. 16. but it’s not just about content Security Environment Automation Entertainment Appliances Health Fitness Wearables News Directions WeatherSports Time Retail Payment
  17. 17. life support Your phone can wake you up in the morning and warn you of too much CO2 in the house; Track your morning fitness routine and still get you to work on time; Get you deals at Target and check your credit card balance; Let you buy lunch and count the calories; Alert you to breaking news and route you around traffic on the way home; Set your home DVR to record ‘Breaking Bad’ or order and play season one on Netflix. The death of NFC and the potential of the new news bundle “ ”
  18. 18. question If you are a smartphone owner When is the first time you picked up the phone this morning? When is the last time you will put it down tonight?
  19. 19. To serve mobile readers We need to live mobile
  20. 20. mobile is magic
  21. 21. It knows where you are mobile magic
  22. 22. Who your friends are mobile magic
  23. 23. What you are doing mobile magic
  24. 24. What music you like mobile magic
  25. 25. How much you weigh mobile magic
  26. 26. Your credit card number mobile magic
  27. 27. It even makes phone calls mobile magic
  28. 28. “A technology’s overall capacity to produce unprompted change driven by large, varied, and uncoordinated audiences.” - Jonathan Zittrain generativity
  29. 29. “[Consumers] don't think in terms of demographics or product categories, but rather, jobs just arise in their lives, and they hire products or services to get the job done." -Clayton Christensen Jobs to be Done
  30. 30. “What would make my day better would be a responsively designed news site using javascript media queries.” Original photo by Flickr user KaterHa
  31. 31. Good user experience = Setting users free
  32. 32. There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy. “ ” Hamlet, act 1 scene 4 Shakespeare | product manager
  33. 33. complexity ≠ value Journalists consider adding detail inherently good For product innovation subtraction is inherently better
  34. 34. usability | cognitive factors Jordan Julien -
  35. 35. so, what to do? Listen to readers Solve their problems, not ours Live mobile first Don’t be perfect Be good journalists
  36. 36. Damon Kiesow @dkiesow thanks | questions?