This document outlines a social selling process to convert online viewers into travel bookers. It involves 4 steps: 1) Engage where potential customers are active online like Facebook and Instagram. 2) Connect on a personal level. 3) Stay top of mind through regular, engaging content. 4) Earn customer referrals through check-ins, emails, and encouraging social sharing. The goal is to use social media to build rapport and turn customers into advocates through memorable experiences.

1. Social Selling
A digital path from online looker to travel booker.

2. •Positive Tweets? @CoreyPerlman
•fb.com/coreyperlman
•Negative? MySpace.com
•Text Slides to 66866 for my slides

3. Social Sales Cycle

4. Step One:
Fish Where
the Fish are.

5. Double-down on
Facebook &
Instagram

6. •Follow
•Friend
•Like
Step Two: Connect

7. Go Personal

8. Step Three:
Stay Top of Mind.

9. •Educate
•FAQs, Did You Know
•Explore
•Take us on trips
•Entertain
•Funny Travel posts
•Engage with others
• Make us Hate Our Life
Create Compelling
Content (3Cs)

10. •Monday Minute:
•Testimonial Tuesday
•WTF Wednesday
• Travel Tip Thursday
• Friday Funnies
Create a Content Calendar

11. Content Library

12. "I see video as a megatrend, and
that's why I'm going to keep
putting video first across our family
of apps.” CEO Mark Zuckerberg
Video

13. Step Three: Build Rapport

14. •Text messages to
check-in
•eMails w/ info and
surprises
•Facebook Friends to
comment on photos
and stay connected
Judy

15. Step Four: Earn Referrals
(the holy grail of social)

16. •Tee them up
•Encourage
tagging
•Anchor hashtag
Create a Referral Army

17. •Encourage video
•Turn a thank you
into a social post
•eMail w/ links
GetYour Travelers to
become your Salesforce.

18. #YouMakeMemories.

19. •Text Slides to 66866
•fb.com/coreyperlman
•linkedin/in/coreyperlman
• corey@ImpactSocialMedia.com
• 248-388-9788
ThankYou!