This document summarizes the impact of social media on business and marketing. It discusses how social media has created a shift from interruption to invitation marketing where communities shape brand perception through recommendations. It outlines the five C's of social marketing - content, community, conversation, collaboration and connections. It provides examples of how companies are using social media for customer service, recruitment, R&D and crisis communications. The document emphasizes that social media is disrupting the entire enterprise and that companies must listen on social platforms to build trust and relationships.
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Designing High Performance Organizations - Final - Elizabeth ShubsdaElizabeth Shubsda, MBA
Jeff Immelt has used several strategies to redesign GE since becoming CEO, focusing less on finance and more on manufacturing. He invested heavily in R&D and innovation programs like Ecomagination. Ecomagination funds partnerships between GE and entrepreneurs to develop green technologies. The Ecoimagination Challenge also brings outside ideas into GE. Immelt also implemented reverse innovation, developing technologies in emerging markets first at lower costs, then marketing them globally. For example, portable ultrasounds designed for India and China generated $278 million after six years. These strategies have helped transform GE's structure away from its troubled financial divisions.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Designing High Performance Organizations - Final - Elizabeth ShubsdaElizabeth Shubsda, MBA
Jeff Immelt has used several strategies to redesign GE since becoming CEO, focusing less on finance and more on manufacturing. He invested heavily in R&D and innovation programs like Ecomagination. Ecomagination funds partnerships between GE and entrepreneurs to develop green technologies. The Ecoimagination Challenge also brings outside ideas into GE. Immelt also implemented reverse innovation, developing technologies in emerging markets first at lower costs, then marketing them globally. For example, portable ultrasounds designed for India and China generated $278 million after six years. These strategies have helped transform GE's structure away from its troubled financial divisions.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
Companies spend significant investments in creating market differentiation through advertising, promotions and social media. However, most companies do not fully leverage their CEO as a persona for their brands, missing on an opportunity to provide a human touch to what has been traditionally a media driven approach
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
The document discusses the growing demand for authenticity in marketing and branding, especially among millennial consumers. It outlines 10 steps that colleges can take to render their marketing and branding more authentic, such as being honest about what type of institution they are, championing student stories over statistics, and embracing consumer-created content. The key is for colleges to have genuine dialogues with students rather than just talking at them, and to focus on connecting with students who are the best fit rather than trying to appeal to all people.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
This document summarizes a webinar on the role of the CEO in corporate communications. It discusses how the reputation of the CEO and company are closely linked. CEOs expect communication to help build and protect corporate reputation. The webinar covers finding the CEO's personal mission statement and values and connecting them to the company's brand values. It also discusses living the brand by having the CEO link important issues to company strategies and solutions. Throughout, the webinar emphasizes the importance of the CEO in shaping the corporate narrative and reputation through their communications and actions.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Hatch! open #8: Facebook for FUN and PROFITAnh Ngoc Vu
[HATCH! OPEN]
Last year Facebook’s user base in Vietnam more than tripled from 2.6 million to 8.5 million. It is now the social network of choice for Vietnam’s young, urban internet users. Yet relatively few Vietnamese brands are using Facebook effectively to market themselves. In this coffee talk #8, Mr. Jason, our special guest from ClickSpace come and together share with us an interesting topic: Facebook for FUN and PROFIT.
To update with our event, please come and visit us at: http://www.hatch.vn/events.html
Jon Wade - How communication technologies have change consumer behaviour and ...giconf
The document discusses how communication technologies have changed consumer behavior and the implications for agencies and brands. Specifically, it outlines:
1) The internet has blurred traditional lines between PR, marketing, media and digital agencies, requiring more collaboration between disciplines.
2) Both PR and marketing agencies now need to adopt techniques from each other to be effective in the digital space.
3) Successful advocacy campaigns now require integrating earned, owned, and paid media instead of relying solely on earned strategies.
4) While the internet has disrupted traditional models, offline communications are still as important as influencers are influential both online and offline.
The document discusses digital peer pressure and social media engagement by businesses. It provides examples of both good and bad social media campaigns.
The good example is of a bookstore owner who honestly shared on social media that the store may have to close, and offered customers a free burrito if they visited. This emotional connection with the community generated many new sales and saved the store.
The bad example is of Skittles allowing unfettered user comments on its website about Skittle colors. Without filters or moderation, negative comments were published. The unclear strategy and informal tone may have encouraged inappropriate responses. The lesson is businesses need control and participation in social media conversations regarding their brand.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
This document provides an introduction to the book "YouTube Secrets" which aims to teach readers the strategies and principles for building a successful YouTube channel and career. It discusses how YouTube has become a platform where regular people can build audiences in the millions and create full-time incomes. The introduction profiles several successful YouTubers and their journeys. It argues that YouTube provides an unprecedented opportunity for anyone to share their message and passions with the world for free. The authors provide their background and qualifications, having both built successful YouTube careers and businesses.
Optimistic vs pessimistic case for entrepreneursMark Suster
The document discusses differing views on the current state of Silicon Valley and venture capital funding. It outlines arguments that Silicon Valley may be coming to an end due to dominance by large tech companies, as well as counter arguments that there are more opportunities now due to more users online, ubiquity of mobile, and new industries being disrupted. While seed funding is up, later stage funding is more difficult to obtain. Los Angeles is emerging as a new startup hub but still lacks local venture funding. The future remains uncertain due to various "wild cards" globally.
Social Next for Infopresse Conference, Alternative Marketing June 2nd, 2010hessiej.com
The social media boom is here. This presentation brings to the forefront events that catapulted the value of social media, plus brands that are doing it well including brands I've worked on. Social strategies and some guiding principles also provide direction in how brands should start engaging.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
The document provides an introduction to the book "How to Make Money with YouTube" which aims to teach readers how they can earn cash, market themselves, reach customers and grow their business on YouTube. It explains that YouTube has given individuals unprecedented access to large audiences that were previously only available to major television networks. The introduction profiles several people who have found both financial and career success through their YouTube videos, such as comedians earning money as YouTube partners, PR professionals increasing sales over 1000% and corporate executives relying on YouTube for marketing. It establishes that while fame may not be guaranteed, the book will provide stories of people who developed an idea on YouTube and learned how to profit from it.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Wireless Innovation GIZMO GEEKS 2011
The document proposes an idea for a system to help drivers locate available parking spaces more efficiently. The system would involve pressure switches under parking spaces connected to small transmitters that broadcast signals when a space is vacant. A receiver in a car could trace the signal to find the open spot, saving time spent searching. Potential advantages are saving time and low cost, and it could help prevent car theft if modified to send signals to cell phones. A disadvantage is receivers would need supporting software.
Each person has a natural advantage that is the foundation for leading and performing at their best. This session will provide a definition of natural advantage, help individuals understand their own natural advantage, and examine their organization's culture according to Kolbe's framework. The objectives are to identify potential areas of concern when strengths are not aligned, such as analysis paralysis from too much testing or being pulled in different directions by competing priorities. High-performing teams result when each person works to their natural strengths, both individually and together.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
The document discusses the growing demand for authenticity in marketing and branding, especially among millennial consumers. It outlines 10 steps that colleges can take to render their marketing and branding more authentic, such as being honest about what type of institution they are, championing student stories over statistics, and embracing consumer-created content. The key is for colleges to have genuine dialogues with students rather than just talking at them, and to focus on connecting with students who are the best fit rather than trying to appeal to all people.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
This document summarizes a webinar on the role of the CEO in corporate communications. It discusses how the reputation of the CEO and company are closely linked. CEOs expect communication to help build and protect corporate reputation. The webinar covers finding the CEO's personal mission statement and values and connecting them to the company's brand values. It also discusses living the brand by having the CEO link important issues to company strategies and solutions. Throughout, the webinar emphasizes the importance of the CEO in shaping the corporate narrative and reputation through their communications and actions.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Hatch! open #8: Facebook for FUN and PROFITAnh Ngoc Vu
[HATCH! OPEN]
Last year Facebook’s user base in Vietnam more than tripled from 2.6 million to 8.5 million. It is now the social network of choice for Vietnam’s young, urban internet users. Yet relatively few Vietnamese brands are using Facebook effectively to market themselves. In this coffee talk #8, Mr. Jason, our special guest from ClickSpace come and together share with us an interesting topic: Facebook for FUN and PROFIT.
To update with our event, please come and visit us at: http://www.hatch.vn/events.html
Jon Wade - How communication technologies have change consumer behaviour and ...giconf
The document discusses how communication technologies have changed consumer behavior and the implications for agencies and brands. Specifically, it outlines:
1) The internet has blurred traditional lines between PR, marketing, media and digital agencies, requiring more collaboration between disciplines.
2) Both PR and marketing agencies now need to adopt techniques from each other to be effective in the digital space.
3) Successful advocacy campaigns now require integrating earned, owned, and paid media instead of relying solely on earned strategies.
4) While the internet has disrupted traditional models, offline communications are still as important as influencers are influential both online and offline.
The document discusses digital peer pressure and social media engagement by businesses. It provides examples of both good and bad social media campaigns.
The good example is of a bookstore owner who honestly shared on social media that the store may have to close, and offered customers a free burrito if they visited. This emotional connection with the community generated many new sales and saved the store.
The bad example is of Skittles allowing unfettered user comments on its website about Skittle colors. Without filters or moderation, negative comments were published. The unclear strategy and informal tone may have encouraged inappropriate responses. The lesson is businesses need control and participation in social media conversations regarding their brand.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
This document provides an introduction to the book "YouTube Secrets" which aims to teach readers the strategies and principles for building a successful YouTube channel and career. It discusses how YouTube has become a platform where regular people can build audiences in the millions and create full-time incomes. The introduction profiles several successful YouTubers and their journeys. It argues that YouTube provides an unprecedented opportunity for anyone to share their message and passions with the world for free. The authors provide their background and qualifications, having both built successful YouTube careers and businesses.
Optimistic vs pessimistic case for entrepreneursMark Suster
The document discusses differing views on the current state of Silicon Valley and venture capital funding. It outlines arguments that Silicon Valley may be coming to an end due to dominance by large tech companies, as well as counter arguments that there are more opportunities now due to more users online, ubiquity of mobile, and new industries being disrupted. While seed funding is up, later stage funding is more difficult to obtain. Los Angeles is emerging as a new startup hub but still lacks local venture funding. The future remains uncertain due to various "wild cards" globally.
Social Next for Infopresse Conference, Alternative Marketing June 2nd, 2010hessiej.com
The social media boom is here. This presentation brings to the forefront events that catapulted the value of social media, plus brands that are doing it well including brands I've worked on. Social strategies and some guiding principles also provide direction in how brands should start engaging.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
The document provides an introduction to the book "How to Make Money with YouTube" which aims to teach readers how they can earn cash, market themselves, reach customers and grow their business on YouTube. It explains that YouTube has given individuals unprecedented access to large audiences that were previously only available to major television networks. The introduction profiles several people who have found both financial and career success through their YouTube videos, such as comedians earning money as YouTube partners, PR professionals increasing sales over 1000% and corporate executives relying on YouTube for marketing. It establishes that while fame may not be guaranteed, the book will provide stories of people who developed an idea on YouTube and learned how to profit from it.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Wireless Innovation GIZMO GEEKS 2011
The document proposes an idea for a system to help drivers locate available parking spaces more efficiently. The system would involve pressure switches under parking spaces connected to small transmitters that broadcast signals when a space is vacant. A receiver in a car could trace the signal to find the open spot, saving time spent searching. Potential advantages are saving time and low cost, and it could help prevent car theft if modified to send signals to cell phones. A disadvantage is receivers would need supporting software.
Each person has a natural advantage that is the foundation for leading and performing at their best. This session will provide a definition of natural advantage, help individuals understand their own natural advantage, and examine their organization's culture according to Kolbe's framework. The objectives are to identify potential areas of concern when strengths are not aligned, such as analysis paralysis from too much testing or being pulled in different directions by competing priorities. High-performing teams result when each person works to their natural strengths, both individually and together.
Social, Google+ & Affiliate authority in Search - it's starting to seriously ...auexpo Conference
The document appears to be a slideshow presentation given by Bas van den Beld on the topic of authority and its importance in search. Some of the key points made in the presentation include that people inherently trust the opinions of authorities and are open to peer pressure. The presentation also discusses how social signals from connections and activities on social media are important for search. It emphasizes finding influencers that people trust and getting involved in order to build authority.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media enables two-way participation and dialogue between companies and customers. It allows direct access to customers and leverages existing marketing activities.
- Businesses should use social media for market research, to reach new markets, foster innovation, build communities, and establish thought leadership.
- Conversations on social media between companies and customers can build loyalty if companies market with transparency and honesty on these platforms.
- To develop a social media strategy, companies should assess customer activities, objectives, participation platforms, and technology to use while maintaining transparency and community focus.
Social Media & Conversation Management, Community Management, Social Media Strategy, Content Marketing. This presentation was held during De Marketingdagen in Utrecht The Netherlands.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
The document discusses the large size and impact of social media. It notes that 3 out of 4 online Americans use social media, Twitter averages 3 million tweets per day, and Facebook would be the 8th largest country. It recommends that companies have a social media presence because 85% of users believe companies should interact with customers and 93% believe all companies should have a social media presence. The document provides tips on listening to audiences, understanding their needs, and engaging with communities on social media. It also discusses measuring the impact of social media efforts.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The document discusses how social media is important for businesses to leverage. It provides definitions of social media, outlines why it matters to businesses through examples like Dell's customer service issues and word-of-mouth influencing purchases. It then gives recommendations on how businesses can measure ROI in social media through metrics like lower call volumes, customer insights, sales from social media links, and changes in brand perception.
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
The document summarizes a presentation on social media and its implications for the food and drink industry. It discusses how social media has fundamentally changed online interactions and customer expectations. It provides examples of how major brands are using social media platforms like Facebook, Twitter, YouTube and reviews sites. It emphasizes the importance of understanding where customers interact online and engaging with them through social media.
This document discusses how social media and technology have changed customer behavior and business interactions. It notes that word-of-mouth recommendations have always been important for consumers and businesses, but social media has accelerated this process. Now customers can easily share their experiences online, and businesses must actively engage on social media to respond to customers, maintain their reputation, and leverage positive word-of-mouth. The document recommends that small businesses use social customer relationship management tools to monitor social media, respond quickly to customers, and improve their interactions and service across online channels.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
Taking Your Business To The Next Level with Social MediaActionplanr
Brenda Horton presented on using social media to grow a business. She discussed how social media has revolutionized business relationships and communication. She outlined key social media platforms and statistics on their usage. Horton explained that the sales funnel starts with online relationships and educating customers to solve their problems, followed by calls to action to generate leads and sales. Finally, she stressed the importance of having an internet marketing plan that envisions goals, plans actions, tracks results, and adapts the strategy based on what is learned.
Social media has become an important part of business for both large enterprises and small companies. There are three layers to incorporating social media: internal use to drive innovation and productivity; external use to understand customer feedback; and external use to promote products and awareness. While challenging for large organizations, enterprises are starting to adopt social media at all levels from internal communication to external marketing. The key is for businesses to engage authentically with customers on social platforms like blogs, video, and podcasts to build relationships and drive sales.
Social media has become an important part of business for both large enterprises and small companies. There are three layers to incorporating social media: internal use to drive innovation and productivity; external use to understand customer feedback; and external use to promote products and awareness. While challenging for large organizations, enterprises are starting to adopt social media at all levels from internal communication to external marketing. The keys to success involve being open and honest with customers on blogs and video platforms and creating content that customers will actually want to watch.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
1) The document discusses how social media is altering businesses and forcing companies to rethink their organizational structure.
2) It argues that social media allows for more active listening to customers, which means information needs to flow more freely across departments.
3) A number of departments are mentioned that could benefit from social media listening including product development, human resources, customer service, and marketing.
This document summarizes a presentation about using social media for business growth. It discusses how social media has become a fundamental part of online interactions and customer experiences. It also outlines key points about understanding social media, including that it is social in nature, empowers customers, and requires new performance metrics like involvement, interaction, intimacy and influence. The presentation provides examples of large social media platforms and their growth, and recommends businesses evaluate their social media presence, develop a strategy, learn more about social media, and continually monitor their efforts.
Social PR conference; how to survive and thrive in a world of real time commu...Laurence Borel
The document discusses several key topics related to social PR:
1) Social media has shifted control to consumers and conversations now drive sales more than advertising alone.
2) Brands must find creative ways to engage consumers in social media and provide value, otherwise consumers will not engage.
3) It is important for brands to measure meaningful metrics in social media like return visits and actions taken, rather than just numbers of followers.
4) Internal communication is important for social media strategies, and brands must decide who will own and manage their social media presence.
The document discusses the opportunities and challenges of adopting social media, or Web 2.0, for sports marketing organizations. It notes that Web 2.0 allows for more interaction and engagement with fans online. The document recommends that sports marketers evaluate their current use of social media and websites, identify where fans engage online, and develop strategies to better connect with fans through these new channels. It emphasizes the need for organizations to adopt a new mindset and engage with fans in social networks rather than just broadcasting messages.
3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make.
All statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or
use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year ended January 31, 2011. This document and others are available on the SEC Filings section of
the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services
should make the purchase decisions based upon features that are currently available. Salesforce.com,
inc. assumes no obligation and does not intend to update these forward-looking statements.
@CoryHartlen
4. Questions – a Quiz
• How many of you just CANNOT keep up with this social
media technology?
• How many of you have a smart phones?
• How many of you have two smart phones?
• How many of you have children?
• Of those with children, how many have smart phones?
5. Your Customers Share More than Ever Before
Having a
Great problem
with…
article
on…
Love the Looking
new… Cool
for recs...
video
…
Hiring
Prod uct a
review… CTO…
The Social Media Revolution
6. Not a Technology, but a Revolution
• It is about relationships
• One in five couples met on line
• One in five couples who divorce blame Facebook
7. It’s about Sharing
• 30 billion pieces of content is shared on
Facebook each month
• Youtube generates 92 billion page views per
month
• People upload 3,000 Flickr photos every minute
• There are on average more than 190 million
Tweets per day
• People spend 700 billion minutes per month on
Facebook
8. It’s about Trust
• Did you know that more than 90% of people trust peer
reviews?
• Did you know that only 14% of us believe advertising?
• Did you know there is an annual Trust Barometer?
• Did you know what the #1 thing is that keeps Boards of
Directors up at night?
• Did you know that the Dow Jones now has a Reputation
Index?
9. | THE SOCIAL DIVIDE:
Your customers,
How do you
employees, suppliers, fans
seize the
and detractors are social.
opportunity?
This is your community!
10. JUNE
2006
Asleep at the wheel: Comcast technician becomes poster child for poor customer service.
1.3 million view the video.
Social Relevance : Comcast humiliation caused a change in priorities. Soon becomes
industry leader in Twitter customer service help.
11. JULY
2009
United Airlines handles hundreds of lost and damaged baggage complaints each
year. But aggrieved Dave Carroll went viral with his ballad of a broken guitar.
Social Relevance : United had 9 months to placate Carroll before he penned his protest
song. Instead they were confronted with a backlash millions empathized with.
12. That’s Created a Fundamental Shift in
Marketing
Traditional Marketing Social Marketing
Interruption marketing Invitation marketing
Company controls brand perception Community shapes brand perception
Trust company messages Trust friend recommendations
Eyeballs and ears Hearts and minds
Centralized presence (www) Distributed presence
Buy a list of names to email Social listening & engagement
13. | THE FIVE C’S OF SOCIAL MARKETING
Content is KING
27. | IT ALL STARTS WITH LISTENING
Compliments
Ideas Crisis
Influencers
Complaints Campaign
Needs
Competition
28. It’s about Relationships
• How many of you are thinking about the baby boomer
retirement issues?
• 50% of population is < 30 - how are you recruiting?
• Are you using Linkedin? Do you know how?
• Does your company ban social media use for employees?
• 56% of respondents said they would not accept a job where social media is
banned
• How are you communicating with existing employees?
• How are you communicating with recruits?
• Do you allow social media use in your workplace?
29. It’s about Trust
• Do you think that banning social media really works?
• Edelman’s Trust Barometer
• BlessingWhite
30. It’s about people
• It is about building community
• It is about building a network of your workers – inclusion
• It is about knowing your audience
31.
32. Social is Disrupting the Entire
Enterprise
Executives
Sales
Marketing
R&D
Service
Recruiting
33. UPS – Recruitment
Converting more fans
and followers to
employees (Facebook,
Twitter and Text
Messaging)
@CoryHartlen
34. FedEx - Crisis Communications
1. Responded Quickly
2. Fixed Problem
3. Spoke in human voice
4. They used the right medium
@CoryHartlen
35. Social Media Use Cases – Customer
Service
Southwest Airlines are in the
Customer Service Business not the
airline business
In addition to Tweeting news, they
provide updates through Rapper
Flight Attendants.
Channels Used: Twitter, Facebook,
Blog – Nuts About Southwest,
YouTube
36. Social Media Use Cases – Recruiting
Ernst and Young
85,000 likes
Sharing 3rd party articles,
Job listings and ebooks
Promoting employee
Achievements
Responding to recruiting
questions
Drive traffic to careers page
37. Social Media Use Cases – R&D
Dell (Ideastorm)
It stared with a post…
“Dell lies. Dell sucks”
>17,000 ideas
>736,572 votes
Channels Used: Twitter,
Facebook, Blogs, YouTube
42. Links
Ebooks: http://www.radian6.com/blog/media_types/e-books/
Videos and Presentations:
http://www.radian6.com/blog/media_types/videos-presentations/
Case Studies and White Papers:
http://www.radian6.com/blog/media_types/case-studies-white-papers/
Editor's Notes
Edelman trust barometer, many verticals and organizations, CEO’s aren’t to be trusted, most distrusted group is government. 2011 study, keeps them up at night, reputational risk, all comes back to trust. Forced channel awareness
Your customers, prospects, analysts, detractors and advocates are social.. They are having important conversations that either need immediate responses or hold valuable data about your products and operations. -There needs to be a way to seize these opportunities as they arise on the social web, and be part of the conversations going on about your brand, products, competitors, and industry.
Adding up the view counts for first dozen results all related I get 11,730,708 views, from Dave Carroll, response from United and Taylor guitars.
Tell the P&G story
Don’t get hung up on titles Bonin Bough Frank Eliason
Huge outflux of employees, what are you doing to prepare? What’s the average age of employees, what’s your limitation on social networks doing for employee retention. Do you know how your employees wish to be communicated with? Have you thought about using an internal social network like yammer or chatter. Most university grads don’t use email anymore, they’re born social. Are you telling your own stories
Blessing White, employee engagement survey, Engaged employees stay for what they can give, Disengaged employees stay for what they can get.