In this presentation, I highlighted upon main focus and model behind Dell's supply chain management. All the references materials are sited inside and hence you can learn more about the topic. Thanks.

1. DELL’S SUPPLY
CHAIN AND
LOGISTICS
SSM - 4415

2. Products of Dell Technologies

3. All suppliers come from 3 x continents

4. The objective of supply chain management is to
coordinate activities within the supply chain to
maximize the supply chain’s competitive advantage
and benefits to the ultimate consumer

5. 1. Supplier
2. Manufacturers
3. Transporter
4. Distributor
5. Retailers
6. Customers

6. Supplier Manufacturers Transporter Distributers Retailers Customers

7. Conventional model
Dell’s model ( Direct model )
PC Manufacturers Resellers Customers
Resellers Customers

8. Compaq
HP
Retails
20 %
30 %
Customers
Retails

9. Before Internet Age
Dell’s call centres
- Orders record
- Customer services
- 10k / per day
At Internet Age
Call centres
+
Websites

10. Dell “PUSH – PULL”
1. Make-to-order helps minimal inventory counts.
2. Direct Sales
3. Build – To – Order Platforms
4. Eliminate Markups
5. Direct End – User 24/7
PUSH PULL
+
Fixed BOM Semi fixed
BOM
70% 30%
Pre-manufactured /pre assembly
Options

11. Delivery Rate
6 hrs per unit
1 hr
Not more than 5 days
2 – 3 days
*Dell doesn’t hold inventory for more than 6 days

12. Communication Channel
Dell
Suppliers
customers

13. Customer side
 Enterprise
 Public
 Small Businesses
Dell makes a forecast demands on these 3 categories. Dell maintain a database to track
purchasing patterns of corporate customers and their budget circle.

14. Supplier side ( Supplier Integration Model )
Make
to order
 Share the consumers knowledge and patterns to their major
suppliers
 Advise to setup supplier’s manufacturing plan/ warehouses
near Dell’s production facility
 Make a strong and special contracts with suppliers to make
sure Dell is their #1 priority

15. Overview

16. https://www.youtube.com/watch?v=4VbW8Dvos_E
https://www.youtube.com/watch?v=Ie7tDr6gPcM
https://www.youtube.com/results?search_query=supply+chain+case+study+of+Dell
https://www.reliableplant.com/Read/7129/dell-supply-chain
https://www.dynamicinventory.net/dell-supply-chain-strategy/
Case Study on Dell Supply Chain Management | Case Study Template (acasestudy.com)
Case study: Dell—Distribution and supply chain innovation - MaRS Startup Toolkit (marsdd.com)
DELL Supply Chain - Published byDarlene Watson

17. THANK YOU