This document discusses how cloud platforms are the future of computing and outlines several types of clouds including infrastructure clouds, app store clouds, enterprise clouds, and identity clouds. It also explores how VMware and Intel technologies provide the foundation for virtualization that allows managed service providers like Opus Interactive to offer flexible, on-demand hosting services and better value to clients.
Is There Such a Thing as a Private Cloud? Citrix Synergy 2011Randy Bias
Is there such a thing as a private cloud?
Cloudscaling's Troy Angrignon participated in a panel on private cloud at Citrix Synergy 2011 in San Francisco on May 26, 2011. The conclusions:
- All three of the panelists agreed that there is such a thing as private cloud.
- Carpathia specializes in building high complexity custom private clouds.
- There are two types of clouds: legacy clouds for highly regulated, complex client/server type IT stacks and webscale clouds for less regulated, web/mobile, greenfield and simpler stacks that need to scale.
- Panel discussed how those two models (legacy cloud and webscale cloud) could be found inside (private) or outside (public).
- Key is to realize that applications should always be moved to the platform that is appropriate for the application, use case, regulatory requirement, elasticity requirement.
Many people think Private Cloud is all about technology. At Harbour MSP, we have been delivering Private Cloud solutions in our Data Centres in Sydney, Melbourne, Singapore and Shanghai for years - and we beg to differ. Its about people, process, systems and security [amongst other things!].
Onboarding For Public Private And Hybrid Clouds Aws 30.04.09Chris Purrington
AWS Meetup slides. Cloud Computing on-boarding Solutions. Intro to ElasticServer software factory, and overlay network VNPC-Cubed. Facilitating moving to the cloud with ease and confidence.
[OSDC.tw 2011] The Path to Pass into PaaS -- How We Build the SolutionJeff Hung
Elaster CAP is a Platform-as-a-Service (PaaS) solution that enable any developer or service provider to host their own PaaS cloud. So they can focus on application logic and Elaster CAP will help to reduce operation cost. Elaster CAP supports Java Web Applications and Hadoop Map/Reduce Applications. It also provides many cloud-based infrastructures to support your Software-as-a-Service applications, such as Relational Database, Index/Search service, and Big-data Storage with S3 compatible adapter. Elaster CAP is designed to be elastic that, depends on the use cases, the cloud can be as small as one node, or as big as more than hundreds of nodes. The nodes in Elaster CAP can run on physical machines in your data center, or virtual machines hosted by Infrastructure-as-a-Service (IaaS) providers such as EC2 and TCloud Elaster.
In this talk, We'd like to describe the technology and strategy we took when building Elaster CAP. And share the pitfalls and gotchas that we experienced during the journey.
Is There Such a Thing as a Private Cloud? Citrix Synergy 2011Randy Bias
Is there such a thing as a private cloud?
Cloudscaling's Troy Angrignon participated in a panel on private cloud at Citrix Synergy 2011 in San Francisco on May 26, 2011. The conclusions:
- All three of the panelists agreed that there is such a thing as private cloud.
- Carpathia specializes in building high complexity custom private clouds.
- There are two types of clouds: legacy clouds for highly regulated, complex client/server type IT stacks and webscale clouds for less regulated, web/mobile, greenfield and simpler stacks that need to scale.
- Panel discussed how those two models (legacy cloud and webscale cloud) could be found inside (private) or outside (public).
- Key is to realize that applications should always be moved to the platform that is appropriate for the application, use case, regulatory requirement, elasticity requirement.
Many people think Private Cloud is all about technology. At Harbour MSP, we have been delivering Private Cloud solutions in our Data Centres in Sydney, Melbourne, Singapore and Shanghai for years - and we beg to differ. Its about people, process, systems and security [amongst other things!].
Onboarding For Public Private And Hybrid Clouds Aws 30.04.09Chris Purrington
AWS Meetup slides. Cloud Computing on-boarding Solutions. Intro to ElasticServer software factory, and overlay network VNPC-Cubed. Facilitating moving to the cloud with ease and confidence.
[OSDC.tw 2011] The Path to Pass into PaaS -- How We Build the SolutionJeff Hung
Elaster CAP is a Platform-as-a-Service (PaaS) solution that enable any developer or service provider to host their own PaaS cloud. So they can focus on application logic and Elaster CAP will help to reduce operation cost. Elaster CAP supports Java Web Applications and Hadoop Map/Reduce Applications. It also provides many cloud-based infrastructures to support your Software-as-a-Service applications, such as Relational Database, Index/Search service, and Big-data Storage with S3 compatible adapter. Elaster CAP is designed to be elastic that, depends on the use cases, the cloud can be as small as one node, or as big as more than hundreds of nodes. The nodes in Elaster CAP can run on physical machines in your data center, or virtual machines hosted by Infrastructure-as-a-Service (IaaS) providers such as EC2 and TCloud Elaster.
In this talk, We'd like to describe the technology and strategy we took when building Elaster CAP. And share the pitfalls and gotchas that we experienced during the journey.
Emulex and IDC Present Why I/O is Strategic for the Cloud Emulex Corporation
This webcast is the third in a monthly series on why I/O is strategic for the data center. Rick Villars, vice president, Information and Cloud, IDC will present on the critical role I/O presents for public cloud service provider environments.
considering the cloud? From IaaS to SaaS and Beyond - Find Your Path to the C...Web2Present
This webinar will show you multiple pathways to the cloud – from Infrastructure-as-a-Service (IaaS) to VDI and Desktop-as-a-Service– giving you valuable insight into how you can chart the right course for your organization.
http://www.web2present.com/upcoming-webinars-details.php?id=74
Cloud computing is the next evolution of systems architecture that promises to deliver computing infrastructure
at lower cost, greater flexibility and significantly higher levels of scalability than ever before. The benefits of
cloud computing are primarily built on the notion that cloud environments allow you to achieve these results
by virtualizing the different work-loads that you run, and deploying them within an environment that can
automatically scale up, or down, as work-load demands change over ti me.
The PPTs from one of the event of iWillStudy.com - a leading start-up in the education space in India. This PPT is being used at an event where they taught iPhone programming and applications development.
Skycon 2012 - Public, private, and hybrid; software, platform, and infrastructure. This talk will discuss the current state of the Platform-as-a-Service space, and why the keys to success lie in enabling developer productivity, and providing openness and choice.
Thanks to Tony Whitmore for the audio and to Patrick Chanezon for some pieces of the content.
Emulex and IDC Present Why I/O is Strategic for the Cloud Emulex Corporation
This webcast is the third in a monthly series on why I/O is strategic for the data center. Rick Villars, vice president, Information and Cloud, IDC will present on the critical role I/O presents for public cloud service provider environments.
considering the cloud? From IaaS to SaaS and Beyond - Find Your Path to the C...Web2Present
This webinar will show you multiple pathways to the cloud – from Infrastructure-as-a-Service (IaaS) to VDI and Desktop-as-a-Service– giving you valuable insight into how you can chart the right course for your organization.
http://www.web2present.com/upcoming-webinars-details.php?id=74
Cloud computing is the next evolution of systems architecture that promises to deliver computing infrastructure
at lower cost, greater flexibility and significantly higher levels of scalability than ever before. The benefits of
cloud computing are primarily built on the notion that cloud environments allow you to achieve these results
by virtualizing the different work-loads that you run, and deploying them within an environment that can
automatically scale up, or down, as work-load demands change over ti me.
The PPTs from one of the event of iWillStudy.com - a leading start-up in the education space in India. This PPT is being used at an event where they taught iPhone programming and applications development.
Skycon 2012 - Public, private, and hybrid; software, platform, and infrastructure. This talk will discuss the current state of the Platform-as-a-Service space, and why the keys to success lie in enabling developer productivity, and providing openness and choice.
Thanks to Tony Whitmore for the audio and to Patrick Chanezon for some pieces of the content.
The 2013 Future of Cloud Computing 3rd Annual Survey was conducted in partnership with GigaOM Research and 57 industry collaborators. It focuses on Cloud adoption, growth, investment, and key trends emanating from the 2011 and 2012 surveys. For additional information and to get involved follow us @futureofcloud #futurecloud and visit http://www.mjskok.com/resource/2013-future-cloud-computing-3rd-annual-survey-results.
2015 North Bridge Future of Cloud Computing Study, with Wikibon |Broadest exploration of cloud trends, cloud migration & evolution of the cloud computing sector. Survey participation was the largest to date and included responses from 38 countries. 50 collaborators supported the 5th Annual Future of Cloud Computing study, which reveals that cloud has become an accepted and integral technology. Furthermore, the study shows that despite deployment gaps among clouds, we should expect a future powered by hybrid cloud technologies. The question of whether companies are using the cloud has morphed to how deeply cloud adoption is integrated within the business. From the bottom to the top, all products and services will in some way be powered by the cloud making the promise of goods and services that have the potential to be better tomorrow than today. IT departments have reclaimed the reins on driving company technology strategy and cloud adoption as roles, skills and processes have shifted. Importantly, We’re also seeing the emergence of the cloud as the only way businesses can truly get more out of their data including analyzing and executing on it real-time. On the investment front, 2015 could tip the scale from private to public capital for SaaS companies.
The 2014 Future of Cloud Computing Survey was conducted in partnership with 72 Collaborators. The survey is the most widely endorsed survey of its kind in the industry. To tweet individual slides, please note the banner on the upper right hand corner of each page. Visit the Blog on http://mjskok.com/resource/2014-future-cloud-computing-4th-annual-survey-results and follow us @futureofcloud #futureofcloud to join the conversation.
North Bridge and Wikibon, announced the results of its sixth annual Future of Cloud Computing Survey, which analyzes trends in cloud computing, adoption, use and challenges on a yearly basis. The study provides the broadest and deepest exploration of cloud in the industry with 53 leading cloud companies participating as collaborators. This year’s survey received 1,351 responses, a record-breaking number, representing a 60/40 balance of user/vendor perspectives spanning senior executives to practitioners across all industry sectors such as Technology, F.I.R.E., Government, Healthcare, Manufacturing, Media, Professional Services and Transportation.
According to Wikibon’s July 2016 report based on market conditions and recent public cloud revenue results of Amazon, Microsoft, Oracle, SAP, and IBM; public cloud spending is expected to accelerate rapidly, growing from $75B in 2015 to $522B by 2026 at a compound annual growth rate of 19%. Within each public cloud segment continued rapid growth rates are also expected during this period: SaaS (19% CAGR), PaaS (33% CAGR), and IaaS (18% CAGR). Wikibon estimates that by 2026, cloud will account for nearly 50% of spending related to enterprise hardware, software, and outsourcing services.
Cloud Strategy
Based on our survey, while slightly less than 50% of all companies either have a cloud first or cloud only strategy; some form of cloud strategy is pervasive among all with 90% of companies surveyed reporting that they use it in some way.
A new finding this year is the fact that a surprisingly high number, 42%, of companies surveyed derive 50% or more of their business through cloud-based applications. In fact, a whopping 79.9% of the companies surveyed were getting some revenue from the cloud. This speaks to the digital transformation occurring across many industries and how many are looking to not only move more quickly with the cloud but profit from it as well.
Read more: http://www.northbridge.com/2016-future-cloud-computing-survey
Powerpoint Search Engine has collection of slides related to specific topics. Write the required keyword in the search box and it fetches you the related results.
DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas...Peter de Haas
Presentation I gave on 15 Sept 2009 at the Dutch Datacenter & Hosting Summit 2009.
Main topics of the presentation :
- Look beyond the hype of cloudcomputing
- Microosft vision for cloud computing / online slutions
- Importance of a Partner ecosystem
- The ability to choose the right sourcing and deployment scenario for your organisation
Cloud computing is a term used to describe both a platform and type of application. A cloud computing platform dynamically provisions, configures, reconfigures, and deprovisions servers as needed. Servers in the cloud can be physical machines or virtual machines.
Cloud computing also describes applications that are extended to be accessible through the Internet. These cloud applications use large data centers and powerful servers that host Web applications and Web services. Anyone with a suitable Internet connection and a standard browser can access a cloud application.
Cloud computing infrastructures can allow enterprises to achieve more efficient use of their IT hardware and software investments. They do this by breaking down the physical barriers inherent in isolated systems, and automating the management of the group of systems as a single entity
A cloud infrastructure can be a cost efficient model for delivering information services, reducing IT management complexity, promoting innovation, and increasing responsiveness through real¬time workload balancing.
The Cloud makes it possible to launch Web 2.0 applications quickly and to scale up applications as much as needed when needed. The platform supports traditional Java™ and Linux, Apache, MySQL, PHP (LAMP) stack-based applications as well as new architectures such as MapReduce and the Google File System, which provide a means to scale applications across thousands of servers instantly.
This is an updated talk on Cloud Computing and the Citrix Cloud Center.
From time to time the Citrix CTO Office is asked to give presentations at these and other events. I'm interested in any/all feedback from the Citrix and Cloud communities.
Virtual Appliances: Simplifying Application Deployment and Accelerating Your ...Novell
Virtual appliances are the wave of the future, declares IDC, because appliances dramatically simplify application deployment and accelerate the shift to cloud computing. Learn how the landmark strategic partnership between Novell and VMware is delivering innovative appliance versions of VMware products running on SUSE Linux Enterprise Server, and how it can help you move your applications to the cloud. See an exciting demonstration of Novell's award-winning SUSE Studio appliance construction tool, used by software vendors to build appliances in minutes for on-premise and cloud environments, and by enterprises to quickly create optimized Linux image builds. The session will also cover Novell's industry-leading lifecycle management capabilities for appliances. If you're a software vendor, you will leave this session with new ideas on how to simplify delivery of your software, perform appliance lifecycle management and extend your applications to the cloud. If you're an end-user organization, you will learn how to reduce the time spent creating and updating core OS images by 90 percent or more.
Brocade: Storage Networking For the Virtual Enterprise EMC
This Session will review the latest in storage networking protocols for EMC storage platforms. Topics include new architecture for scaling SAN fabrics, new features for enhancing SAN metro connectivity, and new capabilities for SAN Management. We will also review Ethernet Fabric deployments for FCOE, iSCSI and NAS.
Cloud 9: Nine Reasons to Take the Cloud Seriously_White PaperNewton Day Uploads
Private sector businesses and Government departments around the world are under pressure to achieve the improbable - deliver improvements in the quality of services to citizens while finding sizeable cashable efficiency savings. Cloud computing is a paradigm shift in the way information management systems are architected and is heralded as the saviour of IT budgets. So what are the practical operational advantages of Cloud technology?
This paper examines nine very good reasons why it makes sense to take cloud computing seriously.
Similar to Future of the Cloud: Cloud Platform APIs are the Business of Computing (20)
Senator Al Franken's Letter To Uber CEO Travis KalanickReadWrite
Senator Al Franken sent a letter to Uber CEO Travis Kalanick challenging him to answer questions about the transportation company's privacy policies and practices.
Our Bodies, Disconnected: The Future Of Fitness APIsReadWrite
Google Fit and Apple's HealthKit present two different visions of how fitness apps and wearables should connect with our phones—and ultimately improve our health. Which one will win out, and what are the implications for consumers and developers?
For more on ReadWrite's coverage of digital fitness, check out ReadWriteBody:
http;//readwrite.com/series/body
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
"Impact of front-end architecture on development cost", Viktor Turskyi
Future of the Cloud: Cloud Platform APIs are the Business of Computing
1. Future of the Cloud:
Cloud Platform APIs are the
Business of Computing
Written by Mike Kirkwood
Sponsored by
2.
3. Contents
Sponsor Message from Intel & VMware 2
Executive Summary 4
Open APIs: The Marketplace of the Cloud Economy 5
Coding for Clouds: Build and go everywhere 6
Security at the Endpoints 6
Real-Time Data Distribution 7
Ghosting the Social Graph 7
Summary 8
Clouds of many shapes and sizes 9
The Infrastructure Clouds 10
The App Store Cloud 11
The Enterprise Cloud 12
The App Hosting Clouds 15
Clouds Can be secure (just add water) 16
The Distributed-Data Cloud 18
On-Premises Clouds 20
The Identity Cloud: Us as a Service 21
Conclusions 23
ReadWriteWeb | Future of the Cloud | 1
6. Executive Summary
This report focuses on how the cloud landscape will change
in the next several years. The changes underway are pivotal,
and the need for companies to make the cloud part of a
long-term strategy is becoming a deeper priority as cloud
computing powering open APIs starts to extend its reach
beyond its roots as a way to reduce infrastructure expense.
In the near future, the emerging cloud will reach consumers
and open the door for businesses to build additional channels
like the Web did once before, but this time as a set of service
directories that are organically distributed across markets,
technologies and applications.
7. As an industry, we are emerging from a phase of infrastructure
cloud computing that has been driven by server virtualization
and scaling compute. Now we are moving to the next
phase of cloud platforms where higher order jobs such as
collaboration and communication services are the drivers. In
this phase the action will be in how the cloud scales the work
done by people, and in how an always-on, always-available
infrastructure supports applications that both cut expense and
generate revenue.
It’s in this phase that we’ll discard our previous categorization
of IaaS, SaaS, and PaaS, and private, hybrid, and public types
of clouds, and instead focus on platforms that extend end-to-
end and enable emerging ecosystems. The foundation of the
emerging ecosystem is based upon the following:
Open APIs:
The Marketplace of the Cloud Economy
The API is the channel for generating business, and first movers in API services are becoming the
new backbone of commerce. APIs will increasingly drive the ability to exchange transactions through
trusted partner relationships and real-time transactional services that are focused on the core business
of a company.
These APIs will include business transactions (transaction payments, rate limiting, ad exchanges) that
will start to replace the B2B and B2C engines that have focused on the process of selling and marketing
a company’s products. In this new world, the API is the product, and the customers will interface the
business model through it.
ReadWriteWeb | Future of the Cloud | 5
8. Coding for Clouds: Build and go everywhere
Today we are at an inflection point. In the earlier phases of cloud computing it was very attractive for
enterprises to leverage the cloud as a way to improve the infrastructure. Now we see an emerging
generation of cloud platforms that offer developers (inside and outside of the enterprise) the ability
to scale the infrastructure as one feature, but also focus on ease of building and scaling cloud
applications.
These platforms are very attractive to developers and give a fresh look at what Web infrastructure and
tools could look like. These platforms thrive in the open Web landscape, and as they grow we expect
to see developers convincing enterprises that being native on the open Web is more valuable than
centering Web infrastructure around enterprise applications and systems.
Security at the Endpoints
As the ecosystem turns towards APIs as a path to commerce, we will see new services crop up to
support this form of business. An important part of the new security profile is protecting business
data in a way that either wraps it (encryption) or scrubs it (cleanse) and leveraging these techniques
to reduce the risk of exchanging information using the public cloud. By enabling secure systems to
leverage “non” secure systems the industry is finding ways to route information around the security, or
in fact reducing the surface area of the data, rather than the surface area of the computing system.
In our emerging world of API communication and portable systems, a lot of security work will be
focused on tracking the movement of data, rather than restricting it. Instead of minimizing the surface
area of the enterprise, the next phase will be about tracking where all data is being shared, consumed,
and altered.
Today, B2B systems have controls and logs that track the batch data that is sent and approved for
consumption in business-critical systems. On the other side, consumer-facing Web applications
generate logs and traffic analysis based on user patterns and aggregate transaction analysis. As
open API use by the enterprise grows, and as open APIs reach consumer applications, we will we see
consumer-facing transaction analysis and compliance mashed together, which will create a view of
the consumer across multiple channels. As the ability to connect individuals to transactions and logs
becomes more granular, we will see a call for common rules and practices emerge in data portability,
privacy and vendor-consumer relationships with this social transactional data.
6 | ReadWriteWeb | Future of the Cloud
9. Real-Time Data Distribution
It’s outside the enterprise where we’re seeing new ways to effectively distribute data to applications.
A few trends in this space are going to tip power away from traditional databases.
First, large-scaling Web applications that use cloud resources need the data tier to keep up and keep
in-sync. Second, the noSQL object databases show distinct advantages in dealing with streams of data
that evolve over time. In essence, letting the schema build itself based on the data is more attractive in
the world where sharing services and data is the norm. Finally, developers are increasingly looking to
thin layers such JSON as desired packages for data being consumed by applications.
This gives developers a new target output with a goal towards simplicity and a focus on the data
server. As the API increasingly becomes the focal point, the tiers consolidate to focus on architectures
with the least amount of moving parts. Although the relational database won’t go away overnight, its
role as the default model for front-end Web applications and serving APIs will start to loosen. It will be
replaced with targeted data delivery engines that by default enable distribution and caching of data
for fast reads to frameworks and APIs.
Ghosting the Social Graph
The recent domination of social hubs Facebook and Twitter give us key insights to the emerging cloud.
Both of these services have evolved in ways that are repeatable for businesses that want to adopt
cloud services and participate in the new economy of APIs. Cloud infrastructures are going to live
alongside and leverage the social graph for everything from transactions to authorization. This pattern
will change the nature of the architecture of privacy, personalization and consumer engagement
through the services consumed.
Social graph clouds already offer third-party log-in, which we’ve called “identity as a service”. This
pattern is emerging as a replacement for a log-in identification or password, and shows that the hub of
identity for individuals lives very close to their personal stream – friends, family, and life moments.
These identity APIs enable developers to hook into the stream and specialize the message and channel
of the application. This pattern has helped make sites like Facebook and Twitter the center of gravity
– something we see other consumer brands wanting to join in on. Finally, the science of scaling this
generation of real-time applications shows both these organizations in the forefront of cloud and
data distribution. We see them as early, large-scale user of Memcached, Cassandra, Unicorn and other
specialized data distribution technologies as a way to meet the need for speed in delivering the real-
time web.
When looking at the future, innovation in scaling the social graph and transactions around it will be
the model to follow in the next phase of cloud computing architecture.
ReadWriteWeb | Future of the Cloud | 7
10. Summary
Cloud computing is evolving quickly into a race for computing power, communications and
transactions. As it merges further with social and identity services, it even challenges the idea of
national boundaries and resource management.
In the next few years there will be a massive building phase with a lot at stake for traditional and new
service providers. We predict cloud platforms that emphasize open data exchanges through APIs
will become the dominant force for building ecosystems that will tip the balance of the developer
mindshare – and perhaps set the social boundaries for this generation.
The future will be driven by the relationship between transactions. The architecture of the enterprise
will evolve beyond standards-based B2B data exchange and will instead develop real-time APIs to use
with its partners; to the extent these interfaces are real-time, the enterprise itself will need to become
real-time to keep up with location-driven and personalized relationships.
Real-time is the life blood of the enterprise. As APIs continue to develop, the next evolution of
enterprise software will look like advanced Twitter-bots or real-time algorithms that track the moment-
by-moment pulse of a business. This ability to take a transactional view of an enterprise will create
an opportunity for a new future for accounting – a new and tangible way for setting the value of
organizations based on an index of brand activity.
8 | ReadWriteWeb | Future of the Cloud
11. Clouds of many shapes and sizes
Several different types of cloud patterns exist.
Using the principles above, we’ve looked at what the next
steps those clouds must take in the open-data ecosystem.
12. The Infrastructure Clouds
The market leader’s core engines are a mixed model of open
vs. proprietary. In this way, they’re similar to Apple, where
there are core advantages to seeing their technology win in
the marketplace.
The cloud computing movement has from its beginnings been infused with the ideas of open source
and portability. As a market, it is scrutinized more than others because of those roots. The reality is that
hosting a workload in the cloud creates the ability to spin up resources in other clouds.
These companies have, to a large degree, embraced the open-source community by sharing APIs and
creating an open-source layer on top of the core engine for public cloud and server virtualization.
Today, extending vertically is a focus for all types of infrastructure clouds. This is represented in a tug
of war between private and public clouds as they evolve. In the next years, we’ll see more attempts
at portability by cloud providers (following the leaders Amazon and VMware), and we see a distinct
possibility of interoperability and partnership as the companies race to grow the core offering of
powering the computing workload.
OTHER APIS OffEREd TOdAy Compute (EC2, VMware ESX), Storage (S3), App as a Service
(software virtualization)
UPCOMIng AREA Of InTEREST Open data exchange between XEN, EC2, and VMware
(standards plus vendors)
LAndSCAPE VMware’s recent deals with Google, SalesForce.
Amazon as a ruler of computing, Microsoft and IBM as software.
Citrix Receiver on iPad is enterprise cloud ready.
10 | ReadWriteWeb | Future of the Cloud
13. The App Store Cloud
Apple started a revolution by offering secure, connected,
monetized mobile applications. Other companies are
following this pattern, and at the same time extending it into
the core of all computing.
Apple is a great example of a company that has built a massive cloud that supports its businesses
through APIs. The company has learned where to share, and has baked in developer-facing APIs and
services into its business. Apple has a powerful end-to-end, model-driven architecture. It runs on
multiple types of devices and form factors, has the ability to control the app store and distribute content
to its different devices, and it has ubiquitous cloud services designed for delivery for each form factor.
Because it’s reached this point first, the company has built in controls and information segmentation that
no other vendor has. Apple is building the first consumer cloud – and it is rocking in the marketplace.
ReadWriteWeb | Future of the Cloud | 11
14. iTunes plays a role in the cloud by aggregating music that’s available for sale, and then tracking
it for consumers in a portable library. This music is then securely distributed by the cloud to local
devices. Local developers writing applications for the iPhone can use a well-defined API to access and
manipulate the library so that the mobile, real-time user has it when they need it.
Apple is one company that is using the cloud to build a business, without using the term “cloud” in
their offerings. However, the company is an innovator in enterprise cloud computing precisely because
of its focus on the end-to-end consumer experience and the use of a cloud in the back-end, powered
by easy-to-understand APIs in the front. When building APIs, the mantra we’ve heard from Apple is that
you must “treat everyone as being supported for life.” This, of course, isn’t entirely true, as deprecation
happens even in iOS, but it is an important goal in terms of building a core set of expanding building
blocks – even at the price of having tighter control and fewer choices for developers.
In the end, it may be where there are the fewer choices (e.g. Apple) that we may see the highest
longevity of loyal developers, namely because of the simple reason that the rules are more solid.
Apple’s cloud will emerge as the first end-to-end safe zone for personal computing. In Steve Jobs’
recent keynote at WWDC 2010, he explained that Apple has taken a position that there are two
platforms, the App Store and Web (specifically HTML 5). In the next several years we’ll see the App
Store emerge as the model for the cloud, where payments, security, and great applications live. The
Web, which is the rest of the world, will continue to be the driver of the rest of the Web and bring
disruptive force of the cloud directly into the mobile experience.
Nokia and Google have started their app store products and largely follow the pattern that Apple
has set in the market. In the western U.S. market, Google and its partners have spent considerable
marketing effort in promoting the Google app store and the power of the mobile marketplace. This
pattern will continue for all handset manufacturers and will mean that carrier-sponsored offerings will
enter the landscape.
APIS OffEREd TOdAy iPhone, iPad, iAd SDK, StoreKit and APIs.
UPCOMIng AREA Of CLOUd Grand Central Dispatch for core computing. MobileMe,
And API ExPAnSIOn iTunes music streaming services.
LAndSCAPE iPad in enterprise creates more demand for cloud devices
in toughest markets.
Apple buys streaming music company Lala and
is yet to announce plans.
12 | ReadWriteWeb | Future of the Cloud
15. The Enterprise Cloud
The open vs. free discussion will be a key driver in
determining the success of software companies making
a bet on cloud providers. As the Apple examples above
demonstrate, the right balance may have proprietary
components to it. As long as it meets the needs of developers
and consumers, open, proprietary and portable can be a big
part of any organization’s business.
There is a lot of ongoing discussion of the “open” cloud, where vendors will absorb other services into
their clouds to better capture the value of computing resources through a piece of the revenue (e.g.
app stores). And the “race to the bottom” of infrastructure pricing will continue. The wild card in this
discussion is the mixed model, which enables an organization to participate in open standards while
retaining key intellectual properties and the business models that benefit from it.
In the next several years, we will see a change in how the largest providers go to market with their stack
and how they open it up further. Open is attractive to the developer ecosystem, and portable will create
trust and value with consumers and developers. As Microsoft embraces open computing and cloud
offerings, it may be well positioned to benefit as it has been a key innovator in the enterprise market.
Connected applications will be the driving force in determining the interaction with partner
applications and the infrastructure to support it. If it’s possible to do a SalesForce transaction via
Twitter, then SalesForce will customize to meet that ability.
Our prediction is simply that companies will move further towards portability as a receiver and as
a producer. The natural tendency will be to absorb services that can be disrupted, and we’re clearly
seeing a lot of activity like that with platform cloud providers like SalesForce and Google offering
relational databases as a service, storage, and social media data feeds.
ReadWriteWeb | Future of the Cloud | 13
16. APIS OffEREd TOdAy Google Apps is leading in its integration of business productivity tasks and
delivering the APIs that join them. Google’s APIs have already generated
billions of transactions. Google identity services are the leading third-party
authorization.
SalesForce cloud platform is available through AppExchange; VMforce
partnership will offer RDMS in the cloud.
Microsoft Azure is moving to a position where it will leverage its work in
identity, Web services, and productivity tools.
RECEnT ACTIVITy Google and SalesForce partnering with VMware and SpringSource
to empower Java developers and add relational database services.
Both companies now have an enterprise focus that starts to counterbalance
.Net and breathes further life into Java and the development community.
14 | ReadWriteWeb | Future of the Cloud
17. The App Hosting Clouds
The practical issues of releasing and testing software will
continue to affect platforms the same way it does today (Mac
vs. PC, iPhone vs. Android), and the vendors that try to do it all
will likely fail to optimize for the local platform. Public cloud
companies like Engine Yard are already creating templates for
Ruby apps to connect to mobile (Web and non-native) as a
base part of the platform.
There are exceptions of course, but until portability of computing is more baked into the system, we
will see more fracturing in the short term – even as the biggest vendors work to deliver. The industry
tends to get into stalemate such as the standardization in the enterprise of messaging services
(enterprise services bus and web services interoperability) where adoption splits along technology
corridors. Java and .Net are another example where this has existed in the past, creating parallel
markets for tools, patterns, and standards. The area in-between can be a scary business and technical
proposition. In today’s market, the VMware vs. Baremetal discussion is a great example of where
companies may be forced to make short term decisions for the benefit of simplicity. What is unique at
this point in the cloud evolution is that higher order battles are happening alongside the changes in
cloud technology. Platforms, like Heroku move higher up the value chain for web developers (Ruby),
and platforms like Rackspace are showing us that a world with many flavors of virtualization and cloud
services is very viable.
Looking at Ruby platforms Engine Yard and Heroku we see into the future. These companies are taking
advantage of another model-view controller architecture, Ruby on Rails, and using it to abstract the
infrastructure behind the application. This pattern allows developers to bring applications into the
cloud without having to worry about any of the scaling architecture across the tiers, where traditional
cloud and database systems are still evolving.
This is attractive to developers, and is creating a new set of ecosystems that give developers the ability
to quickly scale Web and Web-plus-mobile apps. Like the app store, the Ruby platform and associated
open-source projects give developers a way to focus on creativity and worry less about systems.
In this approach, we move the motivation for cloud to “scale with my business” instead of “reduce
my infrastructure exposure”. These platforms strike and emotional core for developers, giving the
average person an ability to be a star and focus on the goodness of the application. This alone creates
inspiration and a canvas for creative projects.
ReadWriteWeb | Future of the Cloud | 15
18. APIS OffEREd TOdAy Heroku and EngineYard live on Amazon and give natural access to
other Amazon services such as Memcached.
Rackspace lives on XEN and VMware.
Portable compute.
Take your Ruby with you.
UPCOMIng AREA Of InTEREST Scaling Enterprise Ruby, Public and Private merging, Charting
developer cloud preferences.
LAndSCAPE Scaling Ruby to meet the enterprise
Rackspace support both XEN and VMware
Clouds Can be secure (just add water)
Using the public cloud for scaling is becoming a default
way for scaling consumer-facing Web applications. In these
applications, security is a secondary concern. The economics
are an amazing attractive for these applications and the ability
to scale up incrementally when needed has been a big win for
companies that have hit products.
Using the public cloud for sensitive data is taking longer. Ensuring that private data (e.g. health
records, financial data) is managed tightly down to the hardware level is a hard problem. But the
economics of using public-cloud resources for computing is so attractive, investments are being made
to make public clouds good enough to support sensitive information. The question, “Is your own data
center any safer” is a valid one, and before it can be answered, public cloud services will need to reach
parity with most data centers in terms of security and compliance features.
We’ll see success in this area from companies who employ smart data management practices. Looking
at this from the public cloud perspective, we see new services that join the powers of computing,
persistence and networking. This will create the long-sought-after ability to inventory of all the
physical assets that are used when a computing workload is run. So for example, if you’re a running
sensitive job at Amazon, you’ll be able to track all of the disk, memory and CPU resources that were
used on any given job, for any particular data, in a particular time frame.
Practices such as scrubbing sensitive data at the end points and having specific patterns for identity
matching will be forced to catch up with the computational power of our clouds. One way to think
about it is as a well-organized network of information that filters and inspects the data as it leaves, and
16 | ReadWriteWeb | Future of the Cloud
19. unscrambles it as it completes its work in the public cloud. It doesn’t send batch data – it sends micro-
transactions. It builds on real-time to build trust fabrics that reduce risk.
There’s going to be an increase in services from cloud hosting and utility providers that solve those
problems. For instance, we’ll see cloud management vendors specializing in services around compliance
focused transactions. Instead of trusting scientists, analysts, and IT leaders to solve security, we’ll look to
vendors to provide the bridges for enterprises to cross. RightScale, for example, is one company that has
put a focus on vertical market cloud solutions that are tailored to businesses needs.
What is emerging is the smart practices of data management, optimized for open API, portability and
distant endpoints. In this way, cloud computing is creating the demand for a better trust pattern for
information that scales in the same way that computing does. It’s an inspiring part of this facet of the
cloud to know that security will have to keep up with what’s cool (e.g. apps).
Both consumers and enterprises are moving to cloud services. Here is a sample transaction that runs
through many clouds to complete its life cycle.
LAndSCAPE Identity as a service with third-party logon services
Securing Google apps with third party apps
Third party logon takes off on consumer sites
ReadWriteWeb | Future of the Cloud | 17
20. The Distributed-Data Cloud
The database is one of the key bottlenecks in scaling. With the
new, always-scalable computing in the cloud, this challenge
has been met by a number of companies such as Cassandra,
Mongrel, Memcached and Hadoop, each with Memcached
unique variants. Open source and social scaling are the new
currency of engagement and have re-crafted the rules.
When we try to map the meta landscape of the database market, we see real time in memory growing
dramatically. The new layer of data that is represented in the social graph and Web apps contains the
end-state of the consumer world. By adding open APIs to this pattern we see a future where data-
distribution technology literally speeds up the economy. If your transactions are in real-time, the
enterprise will be forced to detach from its processes of batch files, jobs and ERP into a new world of
automation engines. Companies like Amazon, Paypal, Apple and Google have a clear advantage.
In-memory caches, which can offer scaling as a core feature and can be built on-top of existing
infrastructure, are replacing databases in terms of importance. We see a future where the standards
of today will become part of a broader platform, which will re-invent the cost infrastructure of the
database.
SalesForce, Google, Amazon and others will grow in the short term by offering cloud-based RDMS, but
the big win will be luring developers and core business processes to drop out of the big enterprise
solutions. In the next several years, Oracle and IBM will end up caring as much about distributed data
sources as they do about enterprise services. But the game will be complicated as the open-source
vendors that don’t have requirements with enterprise software will be that much further along.
In initial implementations of private clouds and virtualizations, the SQL database wasn’t distributed
like the rest of the software due to issues with data concurrency, replication, and other features that
are embedded in SQL. For large, distributed Web applications such as Facebook, Twitter and a host of
others, this type of scaling simply would not work. Now that new, open-source solutions fit the needs
of large Web applications, their utility as a data service for the enterprise is clear. As we move systems
the cloud, the data must go too.
Below is a conceptual view of the difference between a single SQL server and a distributed database
where distribution is handled at a different point in the system. This takes responsibility off the local
system and creates a lighter weight set of responsibilities for the node instance.
It’s this big architecture change that enables multiple writes across physical environments, and enables
controller architecture that will keep everything in synch. Although it was innovated on the Web,
enterprises with a need for fail-over solutions or that want to distribute locally will want it, too.
18 | ReadWriteWeb | Future of the Cloud
21. This class of technology will work alongside hardware virtualization so that local containers or mini
clouds can be distributed physically to branch offices instead of replicating large data sets and keeping
the local office in synch and in context with other services across the globe.
Even more valuable is that many of the processes of the enterprise have turned to the consumer Web.
Instead of these systems being seen as adjunct to the core processes (e.g. Oracle or SAP), and instead
of them being at the heart of the transaction, we see that there is tremendous value in using Web data
as the brains of the enterprise.
dEVELOPERS dIg ObjECT dATAbASES And SQL fAILS TO SCALE
The key to getting technology deployed is having a person to do it. Tools like MongoDB, Cassandra,
Memcached are gaining loyal fans with Web architects because of the way they model data in a way
that assumes there will be evolution. And as platforms like Heroku start to take responsibility for
scaling the data tier and give patterns, we find that having all the “power of SQL” is attractive, but like
working on your own car, it’s mostly going to be a thing of the past – something for hobbyists and
people who scale on the world stage.
One of the keys to a growing cloud are Web services that power the ever-connected real-time data.
Instead of data warehouses, we’re building data layers that are abstracted as objects. This model
increases the utility and flexibility of data services to adapt to all types of situations.
Real time decisions for medical, financial and retail, and the connection to consumer movements, will
drive disruption of the enterprise data tier and force it to catch up with Google’s index, Facebook’s
posts and Twitter’s timeline.
UPCOMIng AREA Of InTEREST New data servers emerging around JSON, Javascript, Node.js.
LAndSCAPE Northscale raises bar and series B
Yahoo uses big-data to fight spam
ReadWriteWeb | Future of the Cloud | 19
22. On-Premises Clouds
We see the mix between private clouds and the public
infrastructure making significant advances.
Price pressure and the growth of computing make virtualization and public cloud implementations
even more attractive. For some jobs, including scaling Web application hosting and designing Web
architecture, it can feel like maintaining a Cobol mainframe in the past. The label used in IT shops is
“legacy” – or simply stated, it should be on the way out.
With the pace of change in infrastructure clouds and app-hosting clouds, the desire to host locally will
continue to recede, and tools for developers will further optimize always-on resources and tools. IT
will continue to feel pressure in the short term when it comes to rationalizing the infrastructure cloud.
We believe companies that just do it will gain significant market advantage in areas where business is
data-driven and time-sensitive.
The public cloud becomes a clear option for secure workloads. As enterprises grow accustom to seeing
changes in each other’s business in real-time – rather than in big data feeds and business intelligence
tools – they will evolve towards running their business logic in the real-time data they are consuming.
The companies, like Amazon, that are positioned for this change will respond better to demand and be
able to take advantage of pricing and in setting the standard for acceptable computing for private data.
APIS OffEREd TOdAy VMware as core, Open protocols (e.g. storage).
UPCOMIng AREA Of InTEREST Rack solutions, Amazon internally.
LAndSCAPE VMForce for Java developers
Hitachi releases private cloud device
20 | ReadWriteWeb | Future of the Cloud
23. The Identity Cloud: Us as a Service
The ability to effectively use the social graph for smart apps
that enabled transactions and respond to real-times needs is
very attractive. The “point of intention” has been very successful
for Google and now Facebook and Twitter. The future will be a
response to the social graph, and will rely on the “versions of
me” on the Internet to conduct key business transactions.
Moving to a level where transactions and currency are involved in our social status and activity stream
means becoming directly connected to the enterprise. Responding to the real-time consumer input
will further drive the enterprise to evolve and react.
In the coming years, the bonds between social and personal information services will become more
expected and integrated into the basic model of the enterprise. Whether it is people liking your Web
page or tweeting a service request, the linkages are already in place and replacing traditional forms of
communication. We have already moved past the point of inflection in advertising engagements as
a relationship pattern for enterprises. Now we are merging these relationships so that they are truly
transactional, where “Like” means “Buy” – and of course it means now. This is disruptive for software,
retail and communication all at once.
This will put short-term pressure on user experience and privacy. But as these patterns of
communication between enterprise and the individual continue to be invested in, we will see more
and more #fixmycable @comcastcares, or #renew @GoogleDocs, or #blockmyboss @Facebook. The
bridge between these services will be a new layer of the Internet that will be formed between personal
information clouds and enterprise clouds through real-time services. We see a rift in capability
between companies that move in this direction vs. ones that don’t, similar to the shift made when
the Web was first popularized. Innovators are companies that take advantage of the disruption; leaders
seem to be Amazon, Netflix, and Apple leading the way, and meeting Twitter and Facebook in the
middle.
Another key trend is the unique opportunity in connecting workforce (employee) and consumer
social clouds.
Google has a front-row seat in the merging of personal and enterprise systems, and is disrupting the
technology stack all the way from mobile, with Android, to the core technology of the Internet with its
work in Chrome. These browsers are being tied to a model of rich interaction driven by cloud services.
Google has lined up an impressive array of APIs and core technology and may be the key innovation
hub for connecting enterprise developers and Web developer paradigms.
Google, with its massive push to the enterprise, is in the unique position to see both user and
enterprise views of the same person. With Gmail, it has co-opted email as a trigger for identifying and
ReadWriteWeb | Future of the Cloud | 21
24. marketing to individuals, and has found a stronghold in the enterprise collaboration services. Buzz, on
the other hand, is a different example of the company trying to find context with its users. In this case,
the company had found success using the Buzz tool for itself, but when it introduced it to the rest of
the world it stumbled because Buzz was missing a piece of the consumer DNA.
As time goes on, we need to watch how Google approaches payment services, mobile app stores, and
Apps Marketplace payment engines. The question is going to be whether the company is able to find
the right balance needed to win on a broader platform where it will have to siphon off the needs of
enterprises converting towards cloud computing and always-on dialog with consumers.
APIS OffEREd TOdAy Facebook Connect, Twitter Anywhere, Open ID, oAuth.
UPCOMIng AREA Of InTEREST Transactions from social applications into the sales process.
Privacy.
LAndSCAPE Twitter asks for our phone number.
Healthcare needs a cloud.
LadyGaga is a killer app
My boss is chatting at me with Salesforce
Facebook: Privacy does matter
22 | ReadWriteWeb | Future of the Cloud
25. Conclusions
The cloud we see forming today will emerge into different
platforms. These will be a mix of open and proprietary technology
employed to create advantages in the ecosystems. Like in other
businesses, these cloud platforms have different and overlapping
features, and many of them will peacefully coexist.
By combining the social graph and commerce with consumers in the cloud, we see an increased and
accelerated investment the process of sales, leads, and overall collaboration with individuals. Decision
makers in large businesses will see a distinct opportunity in investing in cloud computing as the tool to
service consumers’ real-time appetite.
It could be said that the first phase of the cloud was about defining what “the cloud” is, and developing
the foundation for the services it provides. Now that those fundamentals have been set, it’s time to
build on them. Today we’re in the middle of a massive transition. The next phase of the cloud will be
about powering social enterprises, and will be even more disruptive than the first. Companies that see
the potential in this transition will not only thrive, they’ll help determine the path the cloud will take
for years to come.
ReadWriteWeb | Future of the Cloud | 23
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24 | ReadWriteWeb | Future of the Cloud