Demystifying Clouds:
 A Practical Guide


            Lynn Sutherland


 Canada’s Compute and Storage Utility


          Presentation to CIPS ICE
             November 3, 2010



                                        1
Overview

 Cloud Value
 Infrastructure as a Service
 How to get Started
 About VRStorm
 Questions/Discussion




                                2
Cloud Value



              3
A Crisis of Complexity Exists
The Need for Progress is Clear

                  1.5x
                  Explosion of information
                  driving 54% growth in storage
                  shipments every year.

                   70¢ per $1
                   70% on average is spent on
                   maintaining current IT
                   infrastructures versus adding
                   new capabilities.

                   85% idle
                   In most typical computing
                   environments, up to 85% of
                   computing capacity sits idle.

                                                   4
IT Requires
        Significant
           Capital

Estimated capital cost of
  one cabinet of servers



        $200,000


                  Expensive, Uncertain ROI, “Risky”   5
And more than
      Capital Expenses

Operating Costs
• Power, cooling, network: $100,000/year
• HR: $100,000/year

Expensive during idle time
•   Consumes power
•   Requires cooling
•   Requires maintenance
•   Depreciates quickly (Moore's Law)
Poor Utilization Rate of 5-15%


                                  Average Server Lifespan is 3 years   6
What is
   Cloud Computing?
Users
   • simply log on through a website or
      software application as usual
   • use resources as needed, when
      needed
IT Managers
   • focus on enterprise IT
      applications, rather than supporting
      hardware infrastructure
   • have access to automatic
      scaling, updating, backup, availabilit
      y
Enterprises
   • only pay for what is used
   • operating expense tied to lines of
      business rather than large capital
      expenditures
            Just like a utility – Turn on the tap when needed – off when not   7
The Cloud
 Computing Solution
    HIGH PERFORMANCE
       Compute, Storage,
        Network, Security
REDUCE CAPITAL EXPENSES
                     and
 LOWER OPERATING COSTS


Less Expensive, Superior Solution
                                    8
Cloud Computing
       - growing rapidly
 The current market for cloud services
  is $46.4 billion. By 2013, the market
  will reach $150.1 billion - Gartner
  Group.
 By 2011, early technology adopters
  will forgo capital expenditures and
  instead purchase 40 percent of their
  IT infrastructure as a service - Gartner
  Group.
 By 2013, 12 percent of the world
  software market will be Internet-based
  form of SaaS and Cloud Computing -
  Merrill Lynch.



                                             9
Governments are
         Moving to Clouds
   US: Apps.gov - save on their $75B/year IT
    expenditure and expect to save $5B/year
    on energy
   Japan: Digital Japan Creation Project -
    100 trillion yen in 5 years
   Korea: Part of Government Green
    Initiatives
   European Union: RESERVOIR project
   Government of Canada: Cloud Roadmap
    http://isacc.ca/isacc/_doc/ArchivedPlenary
    /ISACC-10-43305.pdf


         Cloud Computing
               is Green IT
                                                 10
Infrastructure
 as a Service


                 11
Cloud Computing Adoption Model




      From: The Pragmatist’s Guide to Cloud Computing; rPath

                                                               12
Types of Infrastructure as a
                            Service
                                                                   Low-cost
                                                                   Self-serve
                                                                   Closed
                                                                   e.g. Amazon




                           On Internet


                                                                VrStorm
                                                                Cost-effective
                                                                Multi-platform
                                              Same              (Linux, Windows)
                                              technology        Customer Focus
                                              Can be used for   Customizable
                                              Private or        Open
                                              Hybrid
High-cost
                           Off Internet       Solutions
Single-vendor
Closed
e.g. VMWare,
Citrix
Microsoft Azure                           Ref: Cloud Codex 451 Group

                                                                              13
How to get
 Started


             14
Challenges
                 Standards
- What system should I use?
                   Confusion
            - So many options
                   Complexity
              - How do I start?
                     Transition
    - What training is needed?


    Solution: Pick a
    pilot project now
                                  15
Transitioning
applications/departments/systems
           to the cloud
Level 5

Level 4

Level 3                                       Help move applications
                                              up the cloud maturity
             Target apps
Level 2                                       curve over time, some
                                              private, some public
Level 1

                             Cloud Type

 Off      Closed
          Private
                     Community
                    Private Cloud
                                    Hosted
                                    Private
                                                  Enterprise    Commodity
                                                                Public Cloud
cloud
                                                 Public Cloud
          Cloud                     Cloud




                                                                               16
Types of Cloud
       Adopters that
   VRStorm is Seeing

              - Any Ebusiness
                - Bursty Loads
 - Test & Development Sandbox
             - Licence Sharing
              - Retiring Co-los
- Render, Compute, Test Farms
   - Backup, Disaster Recovery



                                  17
About



        18
VRStorm Services

Enterprise Public Cloud
   High performance shared
    infrastructure, secure, robust, av
    ailable, reliable, resilient, flexible
    and scalable


Enterprise Private Cloud
   Leverage private infrastructure to
    achieve substantial cost savings




                                             19
VRStorm Cloud
 Compliant with Canadian Privacy Laws




U.S. companies with Canadian Subsidiaries are
        exposed to the U.S. Patriot Act

     See http://www.forrester.com/cloudprivacyheatmap for Privacy regulation.
                 U.S. is “Caution due to government surveillance”


                                                                                20
VRStorm Cloud Interface

Windows and
  Linux VMs                                           Multiple
     running                                          users can
                                                      create VMs


     Remote
   Desktop to
    Windows                                     Creating a
       image                                    new VM



 Remote ssh
    to Linux
      image



                User Interface with Windows and Unix images
                                          and remote logins   21
VrStorm’s Interoperable Cloud Architecture

                                           VrStorm
                                           customizable cloud
                                           user interface

                                              Red Hat RHEL –
                                              most
                                              robust, flexible,
                                              scalable
                                              operating
                                              system
                                            Use other methods
  Callouts to                               of virtualization if
  other public                              desired
  clouds

Red Hat KVM
virtualization
is highest
performance

                                                              22
VRStorm Advantage

  Best of breed
Virtual Machine
   provisioning
        software
     for optimal
   performance
         without
 vendor lock-in

 Performance, Flexible, Scalable
                                   23
Conclusions



              24
Conclusions
 Cloud computing is inevitable, happening globally
 Potential to save Canadian Enterprises $ billions
 Supports higher
  performance, flexible, scalable, robust, reliable, resilie
  nt, more mobile applications
 Canadian companies must adhere to Canadian Privacy
  laws
 Different types of cloud Infrastructure as a Service are
  suitable for different types of applications
 Develop a roadmap for migrating to the cloud
 Start a pilot project now

                                                         25
Questions /
         Discussion
Lynn Sutherland, COO
lynn.sutherland@vrstorm.com
www.vrstorm.com
Demo at: http://www.youtube.com/vrstorm




             Canada’s Compute and Storage Utility

                                              26
The
                        VrSTORM
                        Canadian
                           Cloud
                         Solution
•   Infrastructure as a Service (IaaS)
•   Virtual Machines on demand
•   Storage on demand
•   Web interface and API access
•   Secure
•   Robust, Reliable, Resiliant
•   Canadian Privacy
•   Flexible Pricing
•   Green IT
•   Interoperability - No vendor lock-in

                                           27
           PROPERTY OF VRSTORM INC.

Vr storm cips_03nov2010

  • 1.
    Demystifying Clouds: APractical Guide Lynn Sutherland Canada’s Compute and Storage Utility Presentation to CIPS ICE November 3, 2010 1
  • 2.
    Overview  Cloud Value Infrastructure as a Service  How to get Started  About VRStorm  Questions/Discussion 2
  • 3.
  • 4.
    A Crisis ofComplexity Exists The Need for Progress is Clear 1.5x Explosion of information driving 54% growth in storage shipments every year. 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. 85% idle In most typical computing environments, up to 85% of computing capacity sits idle. 4
  • 5.
    IT Requires Significant Capital Estimated capital cost of one cabinet of servers $200,000 Expensive, Uncertain ROI, “Risky” 5
  • 6.
    And more than Capital Expenses Operating Costs • Power, cooling, network: $100,000/year • HR: $100,000/year Expensive during idle time • Consumes power • Requires cooling • Requires maintenance • Depreciates quickly (Moore's Law) Poor Utilization Rate of 5-15% Average Server Lifespan is 3 years 6
  • 7.
    What is Cloud Computing? Users • simply log on through a website or software application as usual • use resources as needed, when needed IT Managers • focus on enterprise IT applications, rather than supporting hardware infrastructure • have access to automatic scaling, updating, backup, availabilit y Enterprises • only pay for what is used • operating expense tied to lines of business rather than large capital expenditures Just like a utility – Turn on the tap when needed – off when not 7
  • 8.
    The Cloud ComputingSolution HIGH PERFORMANCE Compute, Storage, Network, Security REDUCE CAPITAL EXPENSES and LOWER OPERATING COSTS Less Expensive, Superior Solution 8
  • 9.
    Cloud Computing - growing rapidly  The current market for cloud services is $46.4 billion. By 2013, the market will reach $150.1 billion - Gartner Group.  By 2011, early technology adopters will forgo capital expenditures and instead purchase 40 percent of their IT infrastructure as a service - Gartner Group.  By 2013, 12 percent of the world software market will be Internet-based form of SaaS and Cloud Computing - Merrill Lynch. 9
  • 10.
    Governments are Moving to Clouds  US: Apps.gov - save on their $75B/year IT expenditure and expect to save $5B/year on energy  Japan: Digital Japan Creation Project - 100 trillion yen in 5 years  Korea: Part of Government Green Initiatives  European Union: RESERVOIR project  Government of Canada: Cloud Roadmap http://isacc.ca/isacc/_doc/ArchivedPlenary /ISACC-10-43305.pdf Cloud Computing is Green IT 10
  • 11.
  • 12.
    Cloud Computing AdoptionModel From: The Pragmatist’s Guide to Cloud Computing; rPath 12
  • 13.
    Types of Infrastructureas a Service Low-cost Self-serve Closed e.g. Amazon On Internet VrStorm Cost-effective Multi-platform Same (Linux, Windows) technology Customer Focus Can be used for Customizable Private or Open Hybrid High-cost Off Internet Solutions Single-vendor Closed e.g. VMWare, Citrix Microsoft Azure Ref: Cloud Codex 451 Group 13
  • 14.
    How to get Started 14
  • 15.
    Challenges Standards - What system should I use? Confusion - So many options Complexity - How do I start? Transition - What training is needed?  Solution: Pick a pilot project now 15
  • 16.
    Transitioning applications/departments/systems to the cloud Level 5 Level 4 Level 3 Help move applications up the cloud maturity Target apps Level 2 curve over time, some private, some public Level 1 Cloud Type Off Closed Private Community Private Cloud Hosted Private Enterprise Commodity Public Cloud cloud Public Cloud Cloud Cloud 16
  • 17.
    Types of Cloud Adopters that VRStorm is Seeing - Any Ebusiness - Bursty Loads - Test & Development Sandbox - Licence Sharing - Retiring Co-los - Render, Compute, Test Farms - Backup, Disaster Recovery 17
  • 18.
  • 19.
    VRStorm Services Enterprise PublicCloud  High performance shared infrastructure, secure, robust, av ailable, reliable, resilient, flexible and scalable Enterprise Private Cloud  Leverage private infrastructure to achieve substantial cost savings 19
  • 20.
    VRStorm Cloud Compliantwith Canadian Privacy Laws U.S. companies with Canadian Subsidiaries are exposed to the U.S. Patriot Act See http://www.forrester.com/cloudprivacyheatmap for Privacy regulation. U.S. is “Caution due to government surveillance” 20
  • 21.
    VRStorm Cloud Interface Windowsand Linux VMs Multiple running users can create VMs Remote Desktop to Windows Creating a image new VM Remote ssh to Linux image User Interface with Windows and Unix images and remote logins 21
  • 22.
    VrStorm’s Interoperable CloudArchitecture VrStorm customizable cloud user interface Red Hat RHEL – most robust, flexible, scalable operating system Use other methods Callouts to of virtualization if other public desired clouds Red Hat KVM virtualization is highest performance 22
  • 23.
    VRStorm Advantage Best of breed Virtual Machine provisioning software for optimal performance without vendor lock-in Performance, Flexible, Scalable 23
  • 24.
  • 25.
    Conclusions  Cloud computingis inevitable, happening globally  Potential to save Canadian Enterprises $ billions  Supports higher performance, flexible, scalable, robust, reliable, resilie nt, more mobile applications  Canadian companies must adhere to Canadian Privacy laws  Different types of cloud Infrastructure as a Service are suitable for different types of applications  Develop a roadmap for migrating to the cloud  Start a pilot project now 25
  • 26.
    Questions / Discussion Lynn Sutherland, COO lynn.sutherland@vrstorm.com www.vrstorm.com Demo at: http://www.youtube.com/vrstorm Canada’s Compute and Storage Utility 26
  • 27.
    The VrSTORM Canadian Cloud Solution • Infrastructure as a Service (IaaS) • Virtual Machines on demand • Storage on demand • Web interface and API access • Secure • Robust, Reliable, Resiliant • Canadian Privacy • Flexible Pricing • Green IT • Interoperability - No vendor lock-in 27 PROPERTY OF VRSTORM INC.

Editor's Notes

  • #2 Ask them:How many have some knowledge of cloudsHow many use virtualizationHow many have tried a public cloud
  • #7 Acquisition costs just the tip of the icebergJust like the crude reality of saving up to buy that first car and then budgeting for insurance and gas. The car becomes the cheap part of that equation.After 2 years, you would triple the costs of your original investment ($200,000 to $600,000)
  • #9 Almost too good to be true.
  • #16 Note – full service cloud provider / two revenue streams
  • #20 Note – full service cloud provider / two revenue streams