The document discusses the Intel® Cloud Builders webcast series, focusing on cloud deployment strategies and optimization with Novell® Cloud Manager. It highlights the challenges of data center management and the benefits of transitioning to a cloud framework to improve service delivery, efficiency, and flexibility. Additionally, it outlines the advantages of Novell® Cloud Manager for infrastructure managers, application administrators, and business owners, emphasizing the importance of automation and visibility in cloud environments.

1. Intel® Cloud Builders Series
Accelerate to the Cloud
with Novell® Cloud Manager
November 11, 2010

2. About Intel® Cloud Builders Webcast Series
The Intel® Cloud Builders Webcast Series: part of an
ongoing dialog between cloud-focused solution providers
and companies like yours.
Our goal is the same as yours: to make private and
public cloud deployments easy, predictable and successful.
Through this informative series of webcasts, we hope to
nurture relationships that extend from earliest exploration
through final deployment of your cloud environment.
Join us!
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3. 3
Our Speakers Today
From Intel
• Dylan Larson
Director of Data Center Software & Technology Initiatives
From Novell
• John Stetic
Vice President of Product Management
• Mike Robinson
Senior Product Marketing Manager

4. 4
Today’s Agenda
• Welcome
• Intel® Cloud Builders program
• Accelerate to the Cloud
with Novell® Cloud Manager
• Q&A
• Closing
Dylan Larson
(10 min.)
Mark Stahl
(5 min.)
John Stetic
(30 min.)
Dylan & John
(10 min.)
Mark Stahl
(5 min.)

5. Intel® Cloud Builders
Program Overview
Dylan Larson
Director of Data Center Software
& Technology Initiatives
Data Center Group
Intel Corporation

6. 6
An Explosion of Internet Growth
More
Content
2.5B photos on Facebook4
30B videos viewed/mos5
Google indexes >1T pages6
More
Users
Only 25% of the world is
Internet connected today1
More
Devices
~80% of Internet connected devices
are computers and phones3

7. 7
Cloud Computing is Driving a Datacenter Evolution
1
2
3
Illusion of
infinite resource
Sense of ownership
& security
Self-service
User Expectations
Flexibility
Multi-tenancy
Massive Scale
Resource Elasticity
Low TCO
Security
Data Center Requirements
Meeting the needs is a daunting challenge

8. Cloud Optimization Strategy
Optimized
Technologies
Scalable
Software
Optimized
Systems
Datacenter
Optimization
Optimized
Silicon
Intel is innovating and optimizing for the cloud datacenters
8

9. Platform as a Service (PaaS)
Software as a Service (SaaS)
Software Kernel (OS, VMM)
Mgmt Infrastructure as a Service (IaaS)
Compute Storage Networking
Enterprises Consumers
Firmware, HW
Developers
Service
Providers
Cloud Applications
Cloud Infrastructure
Intel® Cloud Builders reference architectures
focus on Building cloud infrastructure
9
Private(enterprise)
HostingProviders
Public
Internet

10. 10
Building Your Own Cloud Environment
So many options. So little time.
Starting from a known design will simplify the process
• What protocols do I use?
• What script language?
• Where do I get skilled developers?
?
• What VM formats do I support?
• Who will write the portal?
• What infrastructure management software?

11. 11
Intel® Cloud Builders Program
Facilitating cloud development and deployment
www.intel.com/cloudbuilders
Cloud Reference
Architectures, & Tools
Open Cirrus™ &
Research Universities
Intel Cloud Test
Bed & POCs
Deployment
Best Practices
Building
Optimized Clouds
Advanced
Cloud Research
Working with the ecosystem to help businesses build clouds

12. Accelerate to the Cloud
with Novell® Cloud Manager
John Stetic
Vice President of Product Management
Novell, Inc.
Mike Robinson
Senior Product Manager
Novell, Inc.
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13. © Novell, Inc. All rights reserved.13
Challenges in Today's Data Centers
Slow Service Delivery
– Bringing a new service to life involves multiple teams
– Poor coordination can mean service delivery times of 90+ days
Too Little Automation
– Expensive and error prone manual workflows can lead to
business service disruptions
Lack of Transparency
– Poor visibility into the operations of business services
makes it hard to guarantee service levels and correctly
interpret anomalies
Inflexibility
– Vendor lock-in prevents you from leveraging best of breed tools
13

14. © Novell, Inc. All rights reserved.14
Enterprises already have the capital
invested in existing data center space
Public clouds are external – security,
protection and auditing is difficult
outside the boundaries of the enterprise
Can the Enterprise Move to the
Cloud?
14

15. © Novell, Inc. All rights reserved.15
Move the Cloud to the Enterprise
Lower the barrier to entry for new services
– Reduces delivery time
– Fail fast
– Simplify provisioning
Maximizes server resources
– Reduce wasted computing infrastructure
– Balance workload demand with resource supply
– Smart growth of infrastructure
Improves Flexibility
– The free movement of resources promotes effective utilization
– Provides for more continual improvement processes
Benefits:
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16. © Novell, Inc. All rights reserved.16
SaaS
Google Apps,
Salesforce.com
PaaS
Microsoft Azure,
Google App Engine
Public
Amazon EC2,
Rackspace Cloud IaaS
Servers
Storage
Networks
The Cloud Stack
PeopleSoft,
Intranet software
Coming soon
Private
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17. © Novell, Inc. All rights reserved.17
Service catalog of standardized IT
Shared infrastructure
Self-service portal, on-demand provisioning
Usage-based metering
Standard Internet protocols
Service-level measurement and monitoring
Defining IaaS Cloud Characteristics
ITservice-centric
17

18. © Novell, Inc. All rights reserved.18
The Players
Applications
Kelly
Business Service Manager
NetworkStorage
Jim
Infrastructure Manager
Servers Business
Ron
Business Service Owner
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19. © Novell, Inc. All rights reserved.19
Criteria for Assessing A Cloud
Management Solution
Does it …
1. Speed up, simplify and make the process to deploy
a new business service more efficient?
2. Allow you to create standard configurations based
on business requirements
3. Control who gets access to what and how much
4. Provide visibility into current capacity and future
capacity needs
5. Support existing and future infrastructure
6. Give application owners a business-service view of
their applications
19

20. © Novell, Inc. All rights reserved.20
Create Efficiency
Speed up, simplify and make the process to
deploy a new business service more efficient?
Jim Infrastructure Manager
Automation Self-service
Kelly Business Service Manager
20

21. © Novell, Inc. All rights reserved.21
Create Standard Configurations
Allow you to create standard configurations
based on business requirements
Flexible
Repository
Publish
Offerings
Customize
Deployments
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22. © Novell, Inc. All rights reserved.22
Who Gets What
Application
Manager
Infrastructure
Manager
Application
Manager
Apache1
IIS
SUSE® Linux
Enterprise
Server
22

23. © Novell, Inc. All rights reserved.23
Manage Capacity
Provide visibility into current capacity and
future capacity needs
Control current capacity
with financial incentives
Build a pipeline of future
needs to get visibility
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24. © Novell, Inc. All rights reserved.24
Heterogeneous Infrastructure Support
• Support for existing and future infrastructure
• Dealing with heterogeneous environments
• Expanding to infrastructure not under control
Cloud Service Cloud Service
24

25. © Novell, Inc. All rights reserved.25
Business Service View
of an Application
Giving application owners a business service view
of their applications
Business Service Manager
Provide Transparency Communicate Value
Business Unit Owner
25

26. © Novell, Inc. All rights reserved.26
Novell® Cloud Manager
Creates and manages a
cloud environment that
delivers on the promise of
utility computing by
provisioning workloads on
demand in a secure and
compliant manner.
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27. © Novell, Inc. All rights reserved.27
Advantages
For Infrastructure Managers
• Reduce rework by creating templates for common
workload types and service levels
• Control access to workload templates, service levels
and resource configurations
• Track capacity utilization to control expense
• Automatically choose the required location for each
workload in order to achieve service level objectives
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28. © Novell, Inc. All rights reserved.28
Advantages
For Application Administrators
• Simplified creation of business services
• Accelerated delivery of business services
• Visibility into operational performance of the business
service
• Reserve resources for business services by calendar
or in response to changing demands
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29. © Novell, Inc. All rights reserved.29
Advantages
For Business Owners
• Reduce the cost of providing new business services
by streamlining processes
• Increase IT efficiency and transparency
• Recognize IT “value”
29

30. © Novell, Inc. All rights reserved.30
Transformation is a
Continuous Journey
What do I
have?
30

31. © Novell, Inc. All rights reserved.31
Transformation is a
Continuous Journey
How can I
change?
What do I
have?
31

32. © Novell, Inc. All rights reserved.32
Transformation is a
Continuous Journey
How can I
change?
What do I
have?
How can I
change faster?
32

33. © Novell, Inc. All rights reserved.33
Transformation is a
Continuous Journey
How can I
change?
How can I
manage this?
What do I
have?
How can I
change faster?
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34. © Novell, Inc. All rights reserved.34
Novell® Solution Ecosystem
Novell®
Sentinel
™
Novell®
Operations
Center
PlateSpin®
Protect
PlateSpin®
Recon
PlateSpin®
Migrate
Novell®
Cloud
Manager
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35. © Novell, Inc. All rights reserved.35
Questions and Answers
Please visit the Novell® Cloud Manager website:
http://www.novell.com/cloudmanager
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36. 36

37. Unpublished Work of Novell, Inc. All Rights Reserved.
This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc.
Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their
assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated,
abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or
exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.
General Disclaimer
This document is not to be construed as a promise by any participating company to develop, deliver, or market a product.
It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing
decisions. Novell, Inc. makes no representations or warranties with respect to the contents
of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any
particular purpose. The development, release, and timing of features or functionality described for Novell products
remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make
changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell
marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and
other countries. All third-party trademarks are the property of their respective owners.
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38. Get started
• Download the reference architecture whitepaper
– http://www.cloudbuilderseries.com/novell
• Discuss the Intel and Novell reference architecture
– http://communities.intel.com/thread/15926
• Download a 90-day trial copy of Novell® Cloud Manager
• http://bit.ly/novell_download
• Learn more about Novell Cloud Manager
− http://www.novell.com/products/cloud-manager/
• Contact Novell
− http://www.novell.com/company/sales_call_request_popup.html
− 800-529-3400
38www.novell.com/cloudmanager

39. Thank You!
For more information, please visit:
cloudbuilderseries.com/novell
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