Dell was founded by Michael Dell in 1984 to provide computers directly to customers at low prices. Dell pioneered the direct sales model, removing retailers and assembling computers based on customer orders. Key products include desktops, servers, notebooks. Dell has global operations and major manufacturing centers in China. It has grown through acquisitions like Alienware and EMC. Strengths include direct sales, customization and reliability. Weaknesses include slow market share growth and supplier dependence. Opportunities lie in online retail and new markets. Threats include outdated products and competitive pricing. Major competitors include HP, Lenovo, Apple.

1. BY K.Rajeshwari
16106B1058

2. INTRODUCTION
• Dell computer was founded by Michael Dell. Dell
traces origins to 1984 when Michael dell created PCs
limited.
• The principle of the company was to provide
computers at the lowest price possible

3. • This was achieved by removing the retailer in
between and using the low-cost direct marketing
method. In the first full year of business Dell was able
to achieve sales of $6 million which jumped to $40
million in the very next year.

4. Products
• Desktops
• Servers
• Notebooks
• Netbooks
• Printers
• Televisions
• Scanners
• Pen Drives

5. • Dell International started in India by opening a customer
contact center at Bangalore in 2001.
• In 2003,the second contact center was opened at
Hyderabad.
• After the U.S., Dell India is the second biggest center with
13,000 employees.
• About 90% of dell computers are manufactured in China

6. Dell has grown by both increasing its customer base and
through acquisitions
2006 – Alien ware
2009 - Perot Systems
2010 - KACE Networks
2010 - SaaS
2012 - Sonic Wall
2012 –Wyse
2016- EMC Corporation

7. The Company conducts operations worldwide through
wholly owned subsidiaries. Sales outside the United
States accounted for approximately 35% of the
Company's revenues during the fiscal year ended
February 1, 2002 (fiscal 2002).

8. Direct Selling
• The company outsourced all components but performed assembly.
• It eliminated retailers and shipped directly from its factories to end
customers.
• It took customized orders for hardware and software
• It designed an integrated supply chain linking Dell’s suppliers very closely
to its assembly factories and order-intake system

9. • MICROSOFT - for Windows
• INTEL - for micro processors
• NVIDIA - for Graphic chips
• SONY - for monitors
Suppliers

10. Mass customization (end result: Delivers
exactly what the customer wants)
• Partnerships with suppliers
• Just-in-time components inventories
• Direct sales
• Market segmentation
• Customer service
• Extensive data and information sharing with both supply partners and
customers

11. Supply Chain
• Dell eliminated the need for central warehousing as well as the
need for a physical store presence. Instead Dell attracts
customers to its site and then builds bonds with them there
rather than investing in a physical relationship.
• Dell’s manufacturing sites are in Brazil, China, Malaysia,
Ireland, and the U.S.
• Advantages of these locations are that some of them are low
cost

13. Strength
• Direct Model Approach, it provides Dell a way to
interact to customers directly
• Customization of products
• Reliability, Service and Support
• Latest Technology
SWOT Analysis

14. Weakness
• Market share growth is slow due to competition; Fake
products/ imitations affect sales
• Overdependence on Suppliers.
• Lack of Dell Stores, can be an issue for some customers

15. Opportunities
• With increase in e-commerce the online retail stores of
Dell provide them better framework to tap new business
• The Direct approach Model of Dell would help them
there existing to sell the other IT products, so new
product development opportunity is for Dell Tablet and
Smart phone Market

16. Threats
• With the increase in innovation in the market the
computer systems are becoming outdated, so Dell should
constantly come out with new products
• People need the quality products at low price which was
Dell strength due to it’s customize solution, but now its
competitors are coming up with products in same price
range

17. Competitors

18. THANK YOU