This document discusses the growth of mobile devices and opportunities for news organizations. It notes that by 2012 there will be an estimated 6 billion active mobile devices, surpassing the world's population. Mobile devices allow for personal, social, and location-based interactions through mobile media, messaging, apps/widgets, and the mobile web. The document predicts messaging will converge into streams, the mobile web will challenge app store dominance, and multi-screen experiences will become mainstream. It also discusses opportunities for news organizations in mobile news gathering and creating participatory stories across devices.

1. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCMobile http://www.entertheswarm.com

2. @jasondaponte #USCmobile

3. Source: Carphone Warehouse – Mobile Life 2007

4. The Promise:‘Your mobile can do anything!’(aka. “There’s an app for that”)

5. The Promise:Statistic: There are more of them than there are of us2009: 4.b ACTIVE mobiles2010: 5b ACTIVE mobiles2010: 1b sold 2012: 6b ACTIVE predicted(World population = 6.7b people)“Five billion phones means there are more than three times as many phones as personal computers”Ben Wood Analyst,CCS InsightSource: Wireless intelligence

6. Source: Apple

8. News is a big part of the space…

9. … but not a growth area

10. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” – Eric Schmidt, GoogleMobile World Congress, Feb 2011HeathBrandon on Flickr

11. Definition of mobile:Any interaction with an audience member on a portable device or in a mobile situation

12. What makes mobile different?PersonalSociablePortableImmediateLocation awareCONTEXT

13. So what is context?

14. Opportunities for news organizations

15. So what is this ‘mobile’ thing anyway?Mobile mediaMessagingApps/WidgetsMobile web

16. So what is this ‘mobile’ thing anyway?Mobile mediaMessaging4Apps/WidgetsMobile web

17. So what is this ‘mobile’ thing anyway?Messaging1.5 trillion SMS messages sent in 2009 in the US (CTIA)84% of SMS users expect a response within 5 minutes. (160 Characters)

18. So what is this ‘mobile’ thing anyway?Messaging isn’t just about txt-ingMessagingNews & Emergency alertsNon-smartphone audiences

19. So what is this ‘mobile’ thing anyway?Messaging isn’t just about txt-ingMessaging

20. MessagingMichael Jackson’s death The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bedUsers told the story using the rules of social media; verified using professional mediahttp://www.flickr.com/photos/raouldraws/

21. MessagingPrediction:Messaging types will converge into streams

22. So what is this ‘mobile’ thing anyway?4Mobile mediaMessagingApps/WidgetsMobile web

23. Mobile webIt’s not all apps …

24. So what is this ‘mobile’ thing anyway?Mobile webPersonalised homepageChoose and rearrange topicsSet location

25. So what is this ‘mobile’ thing anyway?Mobile web

26. Prediction:The Web strikes backHTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.Mister-E on Flickr

27. So what is this ‘mobile’ thing anyway?4Mobile mediaMessagingApps/WidgetsMobile web

28. So what is this ‘mobile’ thing anyway?Mobile mediaMUSIC SCREENSHOTS

29. Mobile mediaMobile News Gathering – The pros

30. Mobile mediaMobile News Gathering – New entrants

31. Mobile mediaMobile News Gathering – Audiences

32. Mobile mediaBBC: Shoot the SummerThe collaborative story of one summer’s festivalsMobile was the tool that let users became participants; story creation was an event of its own

33. Prediction: Multi-screen goes mainstreamUsers will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devicesAMagill on Flickr

34. So what is this ‘mobile’ thing anyway?4Mobile mediaMessagingApps/WidgetsMobile web

35. So what is this ‘mobile’ thing anyway?50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010(And don’t forget iPad, Android, Blackberry, Nokia…)Apps/Widgets

36. So what is this ‘mobile’ thing anyway?Good apps:Makes your life easierUses unique hardwareMakes a better media deviceMakes it FUN (aka GAMES)Apps/Widgets

37. Apps/WidgetsPrediction:Fun & Play are EverywhereGame dynamics will drive behaviour and products and valueData crowd-sourced through game mechanics will prove valuable

38. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.” – Eric Schmidt, GoogleMobile World Congress, Feb 2011HeathBrandon on Flickr

39. Thinking about the future

40. Thinking about the future…The rest of the world will connect – and we can’t predict what that will meanOCARINA

41. Subphones connect everythingThe ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.

42. A Battle Over Location & ContextLayar or Foursquare could give Google and Facebook a run for their money‘Checking-in’ to TV, music and more will create valueable attention data about usersDemand for accuracy beyond GPS will grow; including in-room locationrealSMILEY on Flickr

43. Everything will befiltered by locationAmbient consumption will become common place‘Unconscious computing’ will be the normUniversity of Washington

44. Jason DaPonte Managing Director +44 (0)7786 702 362 jasonpdaponte@googlemail.com @jasondaponte #USCmobile http://www.entertheswarm.com