This document discusses the challenges of implementing Web 2.0 technologies in libraries to meet changing user needs. It emphasizes developing a learning culture, integrating 2.0 tools into strategic planning, using technology to improve services and communication, and giving staff time and support for creative projects. Barriers to success include not aligning social media with the library's mission or planning for maintenance. The key is assessing impact and devoting resources to building an environment where staff have flexibility to innovate.

1. Can’t Get There From Here Achieving Organization 2.0 Meredith Farkas Norwich University

2. How many of you are using 2.0 technologies in your library?

3. How many of you don’t feel like you’re quite getting the ROI you’d hoped for with the 2.0 tools you’re using?

4. So what is library 2.0?

5. Web 1.0: Democratized Access to Information

6. Web 2.0: Democratized Participation

7. Revolutionary or evolutionary? http://www.davidleeking.com/2007/08/24/library-20-ripples-another-go-at-the-graph/

8. What is different now?

9. Technology has enabled us to do so much more

10. but we’re no longer the only game in town.

11. Library 2.0 is a state of mind Working to meet changing user needs Trusting our users (radical trust) Getting rid of the culture of perfect Aware of emerging technologies and opportunities Looking outside of the library world for applications, opportunities, inspiration

12. We really need to do these Web 2.0 things all the other libraries are doing

13. I think our library really needs a blog to be relevant to our patrons. Don’t worry, I’ll handle everything.

14. This will be the best library blog ever!

15. So what’s the problem?

20. Why does it fail? Use of social software is not seen as furthering the library’s mission Social software is treated as someone’s “pet project” Social software is not planned for strategically like other technologies Once the newness wears off, people are less motivated to contribute Staff are not given time to work on social software

21. Building Organization 2.0

22. Know your users

23. Develop a Learning Culture

24. Question Everything

25. Integrate 2.0 philosophy and tech into library planning

27. Use technology to solve problems

28. Improve communication with our users

31. Highlight our Collections

36. Make our services more visible

38. Improve internal knowledge sharing

40. Develop a Risk-Tolerant Culture

41. Be Agile

42. Good Ideas can Come from Anyone and Anywhere

43. Give Staff Time for Creative Endeavors

44. Nurture Talent

45. Encourage Network-Building

47. Be transparent with staff

48. Be transparent with patrons

50. Involve Staff from All Levels in Planning I can haz your cooperation?

51. Understand Staff Needs and Limitations

52. Plan for the Continued use and Maintenance of Tech

53. How many of you are assessing the impact of your 2.0 technologies?

54. Assess, Assess, Assess!

55. Time Must be Devoted to all This

56. Is your organization (as it is currently structured) able to make all this happen?

57. Thanks! [email_address] AIM: librarianmer Links and presentation at http://meredithfarkas.wetpaint.com

58. Photo Credits Library 2.0 Meme Map http://flickr.com/photos/gbierens/178568449/ by Gerard Bierens Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by maubrowncow Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24 Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by Cayusa Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn