The document discusses how emerging technologies like mobile devices, augmented reality, and increased connectivity between physical objects and online data will change how people interact with and consume information. It describes a vision of an "augmented world" where real-time data from sensors allows the online and physical worlds to merge through mobile access to location-aware information and analytics about physical objects. Publishers will need to consider new formats and ways of engaging readers across multiple devices as control shifts from traditional websites and apps to an integrated online-offline experience.

1. Devices, the Augmented World, web 2 and Data Shadows – The Changing Interface to content ALPSP: Web 2.0: Online communities and social media Thursday 10 th Feb 2011 © ALPSP

8. BBC and Mobile http://www. bbc .co. uk /mobile/web/

9. Yellow Pages and Mobile http://www. yellmobile .com/ http://behance.vo.llnwd.net/profiles/79527/projects/116694/795271218639008.jpg

10. Optional Exercise How does your site look on a mobile? Use a mobile, or free simulators are available: http://www.opera.com/mobile/demo/ http://www.testiphone.com/ Blog what you think could make it easier to use /

11. Mobile Friendliness Check http://validator.w3.org/mobile /

13. App Example – ChemMobi

14. App Example – IOP

15. App Example – Chemistry World

17. Integration – Ning Everywhere

18. Mobile App Usage http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror

26. Wired Magazine iPad App http://www.youtube.com/watch?v=wwFbwHaP5tE

27. USA Today iPad app http://www.youtube.com/watch?v=p5nJVtLygOM

28. Publications that think different Rather than a printed annual edition, subscribe to a mobile version that’s updated throughout the year

38. Map Sharing Schmap Geotweet Take a snap, then tweet with location information

40. Connected Information Attendees booked for a meeting in a room at a convenient time calendars GPS Traffic Information Room Booking

44. Example - Wikitude http://www.wikitude.org/ WIKITUDE World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smart-phone.

45. Example - Cyclopedia http://www.chemicalwedding.tv/cyclopedia.html Cyclopedia uses the iPhone camera, compass and GPS together to create an augmented reality of the world by overlaying Wikipedia information over the viewfinder.

51. Face Recognition

54. Book Example