The document discusses the use of social media for business purposes. It begins with definitions and statistics about social media users worldwide. It then discusses the opportunities that social media presents for businesses, including branding, lead generation, recruitment, market research, and maintaining loyalty. The document also covers specific social media platforms like Twitter, LinkedIn, blogs, YouTube and Foursquare, and provides tips for using each one effectively.
Sociale media voor tuincentra. Wat zijn sociale media en hoe die strategisch inzetten? Voor uitbaters van tuincentra. Belgische Tuincentra Vereniging. #SM4KMO
Technologie gaat heel snel. We leven niet in een tijdperk van verandering, maar in een verandering van tijdperk. Voor expertisecentrum Gemeentesecretarissen.
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
Social media, ook voor kleinhandel en retail, bieden nieuwe kansen. Facebook, Twitter, Pinterest, ... zijn aanvullende en bijkomende communicatiekanalen.
Vertel jouw klanten jouw verhaal! Waar ben jij mee bezig, ook achter de schermen. No story, no glory, no fans!
Social media in HR. Maak van jouw medewerkers jouw medemerkers. Employer branding via Facebook, TWitter, LinkedIn.
Policy: goede afspraken maken goede vrienden. #PLATO #VOKA
LinkedIn als modern adressenboek.
Zorg voor een compleet profiel.
Bouw jouw kennis en kennissen op.
Je vindt er meer dan je zoekt.
Praktische toepassing, met de laptop op de schoot.
Sociale media voor tuincentra. Wat zijn sociale media en hoe die strategisch inzetten? Voor uitbaters van tuincentra. Belgische Tuincentra Vereniging. #SM4KMO
Technologie gaat heel snel. We leven niet in een tijdperk van verandering, maar in een verandering van tijdperk. Voor expertisecentrum Gemeentesecretarissen.
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
Social media, ook voor kleinhandel en retail, bieden nieuwe kansen. Facebook, Twitter, Pinterest, ... zijn aanvullende en bijkomende communicatiekanalen.
Vertel jouw klanten jouw verhaal! Waar ben jij mee bezig, ook achter de schermen. No story, no glory, no fans!
Social media in HR. Maak van jouw medewerkers jouw medemerkers. Employer branding via Facebook, TWitter, LinkedIn.
Policy: goede afspraken maken goede vrienden. #PLATO #VOKA
LinkedIn als modern adressenboek.
Zorg voor een compleet profiel.
Bouw jouw kennis en kennissen op.
Je vindt er meer dan je zoekt.
Praktische toepassing, met de laptop op de schoot.
Het gebruik van Twitter neemt steeds maar meer toe. TV-programma's, handelaars, ondernemers, merken, ... communiceren op deze nieuwe manier.
Hoe ga ik nu zelf aan de slag met Twitter?
Netwerken - zowel IRL als online - worden steeds belangrijk. Niet alleen wat je kent maar ook wie je kent zijn essentieel.
Sociale media als LinkedIn en Twitter helpen jou daarbij.
Netwerken is net als werken.
Practical tips to measure the success of your social media strategyāØ@chrisboyer LLC
Ā
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, itās imperative. How do you measure the return on a tweet or Facebook post.
Now What? Turning Stories Into Successful Action - Bobby UmarSocialHRCamp
Ā
We've spent the day talking about the āwhyā, the āhowā, the āwhatā and the āso whatā of social media. The final
question of this day about social media is ānow whatā? In this session, Bobby will share his personal story on social
media connection and how he found his Voice, Brand and Story. With the audience he'll reflect on the day and share
leadership insights on moving forward and making it all happen.
Lesson made for Software Engineering course at Roma Tre University.
An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations
Similar to Delaware - introduction in social media. Opportunities B2B (16)
TikTok. Instagram. Games.
De jeugd van tegenwoordig is vaak vergroeid met hun smartphone of tablet.
Hoe gaan we daar als leerkrachten, opvoeders en ouders mee om?
Alles met mate!
Praktische tips om mediawijs met de nieuwe media om te gaan. Voor grote en kleine kinderen.
Wat je als arts moet weten over de nieuwe media.
Overzicht van sociale media landschap.
Kansen en valkuilen in de dokterspraktijk.
11 geboden om als dokters mediawijs om te gaan met Instagram, Facebook, Twitter, ...
Let op uw privacy!
Netwerken is net als werken. Gebruik de nieuwe media om efficiƫnt jouw netwerk op te bouwen, uit te bouwen en te exploreren. Linkedin, Facebook, Twitter... zijn ideale instrumenten om in deze moderne tijden business te doen. het gaat meer dan ooit om relaties.
Ook advocaten moeten mee met hun tijd. Sociale media vormen een volwaardig middel om kennis en kennissen met elkaar te verbinden. Netwerken is net als werken. Maar ook om te weten wat er leeft in deze snel veranderende wereld. Een must. Wie niet mee is, is gezien. Ook als advocaat.
Hoe vind ik de ware? Zeggen wat je doet en doen wat je zegt om nieuwe medewerkers aan te trekken. Laat jouw collega's hun verhaal vertellen en met elkaar delen. Social media ambassadeurs. Employer Branding anno 2020. Storytelling. De kracht van verhalen.
Ook steden en gemeenten gaan in deze moderne tijdens anders communiceren. Nieuwe media zoals Facebook, Twitter, Instagram, Linkedin, Youtube, ... worden volwaardige kanalen om te luisteren, te communiceren en te dialogeren. Digitaal is de nieuwe moedertaal! Begrijpt u ze al?
Alles wat je als ondernemer moet weten over Linkedin. Omdat netwerken net als werken is. Een goed persoonlijk profiel is de basis. Bouw aan je netwerk. Laat regelmatig van je horen. Deel en vermenigvuldig. Converseren en dialogeren.
Modern communiceren als ziekenhuis: digitaal is de nieuwe moedertaal. Eigentijds je PR verzorgen. Dialogeren met medewerkers en patiƫnten. Employer Branding. Social media.
Digitaal is de nieuwe moedertaal. Als eigentijds ziekenhuis ook via de nieuwe media je verhaal brengen. Maar ook luisteren en begrijpen wat patiƫnten online vragen en willen.
Digitaal is de nieuwe moedertaal. Ook in de wereld van het vastgoed wordt digitaal het nieuwe normaal. Inspiratiesessie over dialogeren en converseren. Hoe je eigen verhaal brengen? Yes, we can! #wearerealestate #KULAK #vastgoedkunde
Successful with social media: inspiration session for sales. everything you have to know about networking. Twitter, Instagram, Linkedin, ... . Do's and don'ts social media.
Sociale media voor interieur & exterieur professionals. Hoe samen social media uitbouwen. Samen werken loont. Sharing is caring. Breng content via contentplan. Gebruik Hootsuite om te publiceren en te reageren.
Wat je als ouder en opvoeder moet weten om jouw kind mediawijs op te voeden. Over Facebook, Instagram, Snapchat, Youtube, ... Tips voor grote en kleine kinderen om verstandig met social media om te gaan. Alles met mate.
Zet jouw vereniging nog meer op de kaart dankzij social media.
Breng jouw verhaal via Facebook, laat van je horen op Twitter, toon wat je doet op Instagram.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Ā
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.š¤Æ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience š„
2. How to leverage your testimonials to boost your sales š²
3. How you can capture more CRM data to understand your audience better through video testimonials. š
Business Valuation Principles for EntrepreneursBen Wann
Ā
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
Ā
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Ā
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website ā www.pmday.org
Youtube ā https://www.youtube.com/startuplviv
FB ā https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Ā
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Ā
Discover the innovative and creative projects that highlight my journey throughĀ Full Sail University. Below, youāll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Ā
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
š¢ Email Access
š¢ Bank Added
š¢ Card Verified
š¢ Full SSN Provided
š¢ Phone Number Access
š¢ Driving License Copy
š¢ Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1āŖ(218) 203-5951ā¬
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
Ā
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
Ā
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
Ā
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
19. Full house, empty house...
http://lyricsfever.net/
Monday 11 June 12
20. Program
1. We are halfway...
2. Social media? Deļ¬nition & Findings
3. Canāt see the wood for the trees
4. Twitter/LinkedIn/Facebook: tip of the
iceberg
5. Opportunities & Pitfalls
6. On your marks, get set, GO
Monday 11 June 12
29. Digital is the new normal
#01 > We zijn halfway
are halfweg
Monday 11 June 12
30. Photo by Dhammika Heenpella / Images of Sri Lanka - http://ļ¬ic.kr/p/7g7nSm
#01 > We zijn halfway
are halfweg
Monday 11 June 12
31. #01 > We zijn halfway
are halfweg
Monday 11 June 12
32. #02
WHAT ARE
SOCIAL MEDIA?
āSocial media are the online tools and
platforms that people use to share their
opinions, insights and experiences.ā
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
33. #02
EU: 232 million
US: 222 million
ASIA: 219 million
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
34. #02
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
35. Facts & ļ¬gures
ā¢ Growth!
ā¢ On average 55 minutes/day on Facebook
ā¢ 65% of TOP100 companies on Twitter
ā¢ all ages use this kind of media 7 > 100
Monday 11 June 12
36. Findings
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
40. Photo by elston - http://ļ¬ic.kr/p/Mnf9T
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
41. Photo by lindacq - http://ļ¬ic.kr/p/5xnpUX
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
42. In our time...
Photo by The Next Web - http://ļ¬ic.kr/p/8g2yDN
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
43. #02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
44. Voortrekkers...
https://www.facebook.com/proļ¬le.php?id=100001150301851
https://www.facebook.com/proļ¬le.php?id=100001150301851
Monday 11 June 12
45. THEN... NOW Computing
devices
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
45
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
46. THEN... NOW Connectivity
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
46
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
47. THEN... NOW Life Stories
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
47
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
48. THEN... NOW News &
Information
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
48
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
49. THEN... NOW Note Taking
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
49
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
50. THEN... NOW Education
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
50
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
51. THEN... NOW Music
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
51
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
52. THEN... NOW Navigation
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
52
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
53. THEN... NOW Business
Collaboration
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
53
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
54. We want to share...
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
55. Findings
The brand experience transcends the
product level
Brand is Emotion!
Word of Mouth is World of Mouth
Fan makes new Fans
New consumer is a Trend, not a hype
55
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
56. Findings
āNothing inļ¬uences a person more than the
recommendation of a trusted personā
Marc Zuckerberg - Facebook
78% consumers believe
recommendations of others
56
#02 > Sociale media: Deļ¬nitie & Vaststellingen
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
58. Opportunities of SM
Be there where your
customers are!
58
#02 >>Social media: Deļ¬nition & Findings
#05 Kansen en Valkuilen
Monday 11 June 12
59. #02 > Social media: Deļ¬nition & Findings http://richardatdell.blogspot.be/
Monday 11 June 12
60. Opportunities of SM
1. Branding
2. Leadgeneration - sales support
3. Recruiting & PR
4. Market research
5. Loyalty
60
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
61. Opportunities of SM
6. Internal communication
7. Competitive advantages
8. Showing expertise
61
#02 >>Social media: Deļ¬nition & Findings
#05 Kansen en Valkuilen
Monday 11 June 12
62. BRANDING
BRANDING
62
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
63. LEAD
LEAD GENERATION
63
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
64. RECRUITMENT
64
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
65. Dare to ask your audience... RESEARCH
65
Monday 11 June 12
66. INTERNAL
COMMUNICATION
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE Photo by jenlen - http://ļ¬ic.kr/p/7ecxTj
Monday 11 June 12
67. BRANDING
Expertise
67
#02 > Social media: Deļ¬nition & Findings
Monday 11 June 12
68. #03
You know these...
#03 > Canāt see the wood for trees
Monday 11 June 12
69. #03 > Canāt see the wood bomen
#03 > Door het bos de for trees
Monday 11 June 12
70. CANāT SEE THE WOOD
FOR THE TREES
1. Blogs
2. Microblogs: Twitter - Yammer - ...
3. Social Networks: LinkedIn - Facebook -
Google+- ...
4. Media Sharing: Youtube - Slideshare -
Spotify - ...
5. Location Based apps: Foursquare
#03 > Canāt see the wood bomen
#03 > Door het bos de for trees
Monday 11 June 12
75. CAN
CHANGE
YOUR
LIFE
Photo by skyloader - http://ļ¬ic.kr/p/8EEp4V
Monday 11 June 12
76. Twitter
ā¢ Microblog
ā¢ Text message of the Internet
ā¢ Tweet = message < 140 characters
ā¢ Constant message ļ¬ow
ā¢ Following = people you follow
ā¢ Followers = people following you
Microblog
76
#04 > Twitter
Monday 11 June 12
78. Jargon
ā¢ # HASHTAGS = Metadata = keyword
#KortrijkXpo #PanoramaTV #TwitterABC
ā¢ @slk8500: public answer
ā¢ d slk8500: Direct Message - private...
78
#04 > Twitter
Monday 11 June 12
79. Photo by coconinoco - http://ļ¬ic.kr/p/8g9p1o
6. Toekomst
Monday 11 June 12
80. Tools
ā¢ On your PC/MAC or Smartphone
ā¢ www.twitter.com / search.twitter.com
ā¢ Application: Twitterbird/Tweetbot
ā¢ Combination: Hootsuite/Tweetdeck
80
#04 > Twitter
Monday 11 June 12
81. Efļ¬cient twittering
ā¢ Tell others your story
ā¢ Better with Added Value
ā¢ Use links in your messages
ā¢ Ask questions & give answers
ā¢ Share your knowledge & insights
ā¢ TXS, be thankful - donāt forget your
grandmother
81
#04 > Twitter
Monday 11 June 12
90. LinkedIn
Networking is Just like
Working
90
#04 > LinkedIn
#04 > LinkedIn
Monday 11 June 12
91. LinkedIn
ā¢ Knowledge > Contacts
ā¢ Who knows who ?
ā¢ Professional use
ā¢ Status updates - recommendations - Q&A
Social
Network
91
#04 > LinkedIn
#04 > LinkedIn
Monday 11 June 12
95. LinkedIn > Network
ā¢ Seek and you shall ļ¬nd
ā¢ Contacts of contacts
ā¢ Join groups
ā¢ Recommendations
ā¢ Presentations
ā¢ Detect opportunities
95
#04 > LinkedIn
#04 > LinkedIn
Monday 11 June 12
96. Groups
96
#04 > LinkedIn
#04 > LinkedIn
Monday 11 June 12
97. LinkedIn > Network
ā¢ Personal invitations
ā¢ Dare to ask questions
ā¢ Be willing to give answers
ā¢ Build up!
ā¢ Observe the hygiene of your network
97
#04 > LinkedIn
#04 > LinkedIn
Monday 11 June 12
113. Reputation
ā¢ WHAT is being said about me ?
ā¢ WHO is saying it?
ā¢ WHAT action? How to follow up?
113
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Monday 11 June 12
114. 7 out of 10
messages on
social media
are positive
114
Monday 11 June 12
115. Reputation
The internet never forgets!
115
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Monday 11 June 12
116. About BP but not from BP...
116
#05 >> Odds andValkuilen
#05 Kansen en Pitfalls
Monday 11 June 12
117. NO MAGIC BUT
STRATEGY
117
#06 > On the line, get set, GO
Monday 11 June 12
118. Social
Media
Roadmap
118
#06 > On the line, get set, GO
Monday 11 June 12
123. Customer connected
Employees are your
companyās rock stars E. Lee - http://ļ¬ic.kr/p/7o45Qb
Photo by Peter
Monday 11 June 12
124. There is a secret to Twitter success
and itās the same secret for all of social media,
especially business social media:
wake up & write
@gitomer
Monday 11 June 12
125. ...
Photo by janineomg - http://ļ¬ic.kr/p/7Lsz4B
Monday 11 June 12
126. THOU SHALL
Photo by jpmatth - http://ļ¬ic.kr/p/a8fjQQ LISTEN
Monday 11 June 12
127. #01
Itās about conversations,
and the best
communicators start as
the best listeners
Brian SOLIS
Monday 11 June 12
128. LISTENING
#01
ā¢ Name of organization
ā¢ Brands & Employees
ā¢ Programs
ā¢ Website
ā¢ Keywords from sector
ā¢ Colleagues & Competitors
Monday 11 June 12
129. LISTENING
#01
ā¢ Let the technology work for you
ā¢ Monitoring
ā¢ Social Mention/Google Alerts
ā¢ Tracebuzz/Engagor
Monday 11 June 12
133. THOU SHALL
DETERMINE
Photo by cliff1066ā¢ YOUR GOALS
- http://ļ¬ic.kr/p/5Mf7xA
Monday 11 June 12
134. GOALS
#02
ā¢ Increase customer satisfaction
ā¢ Visibility & name recognition
ā¢ Market research
ā¢ Expertise
ā¢ PR
ā¢ Recruitment
ā¢ Press
Commandment II: Thou shall determine your goals
Monday 11 June 12
135. GOALS
#02
Make sure your goals ļ¬t
into the overall marketing strategy
of your company
Commandment II: Thou shall determine your goals
Monday 11 June 12
136. THOU SHALL
DEFINE YOUR
TARGET AUDIENCE
Photo by contemplative imaging - http://ļ¬ic.kr/p/6pLTXu
Monday 11 June 12
137. AUDIENCE
#03
Customers
Individuals
Prospects Press
Candidates Government
Young people
Seniors
Companies Consumers
Commandment III: Thou shall deļ¬ne your targets
Monday 11 June 12
140. THOU SHALL
DEFINE YOUR
Photo by steve loya - http://ļ¬ic.kr/p/2h3DRh BENCKMARKS
Monday 11 June 12
141. BENCHMARKS
#05
ā¢ # website visitors
ā¢ # FB fans
ā¢ # Followers on Twitter
ā¢ Applies for information
ā¢ Mentions in the press
ā¢ ....
Monday 11 June 12
142. THOU SHALL
Photo by police5151 - http://ļ¬ic.kr/p/6gXUcq ORGANIZE
Monday 11 June 12
143. ORGANIZE
#06
ā¢ Support within the organization
ā¢ Sensitize ...
ā¢ SM-coordinator
ā¢ Guidelines
ā¢ Actions & reactions
Commandment VI: Thou shall organize
Monday 11 June 12
144. #09
Social Media Policy
Good agreements = good friends!
Monday 11 June 12
154. LOOK FOR
FANS/FRIENDS
Photo by Anne Bennett - http://ļ¬ic.kr/p/4mk5e8 FOLLOWERS
Monday 11 June 12
155. F-FACTOR
#08
ā¢ Word of mouth > world of mouth
ā¢ Whoās behind your company or brand?
ā¢ Go for partnership > ambassadors
ā¢ Support your fans!
Commandment: Look for fans
Monday 11 June 12
157. TELL OTHERS
YOUR STORY
Photo by Images by John 'K' - http://ļ¬ic.kr/p/6kfzwS
Monday 11 June 12
158. CONVERSATION
#09
ā¢ Detect interesting issues
ā¢ Intervene and help
ā¢ Give answers and dare to ask questions
Commandment IX: Thou shall start the conversation
Monday 11 June 12
159. THOU SHALL
ANALYZE AND
ORGANISEREN
Photo by Willamor Media - http://ļ¬ic.kr/p/88r8UC ADJUST
Monday 11 June 12
160. OBSERVE
#10
ā¢ SM is never off the air
ā¢ Objectives achieved?
ā¢ Why (not)?
ā¢ What didnāt we do right?
ā¢ Adjust where necessary
Commandment X: Thou shall analyze and adjust
Monday 11 June 12
161. Text
http://tomļ¬shburne.com
Monday 11 June 12
162. Engagement
#10
ā¢ Participation: listen - act - interact
ā¢ Compelling content
ā¢ Tell your story
Monday 11 June 12
163. #10
Listen
Learn
Engage
Act
Monday 11 June 12
165. And what have we learned today?
165
Monday 11 June 12
166. #11
Create
(Eva) Content for your
audience and make your
audience Content
166
Monday 11 June 12
167. CONCLUSION
ā¢ Start listening
ā¢ Ensure added value
ā¢ Think before you Tweet
ā¢ Discover your place
ā¢ Search to ļ¬nd people/items
167
#06 >> Aan deline, get set, GO
#06 On the lijn, klaar, start
Monday 11 June 12
168. CONCLUSION
ā¢ Donāt be boring, donāt start online
arguments
ā¢ Watch your manners > grandmother!
ā¢ Respect 1 of 3 rule
ā¢ Help where you can
ā¢ Let everyone hear from you regularly
168
#06 >> Aan deline, get set, GO
#06 On the lijn, klaar, start
Monday 11 June 12
170. #12
MAKE SURE SM
DOESNāT
BECOME SM
Photo by philippe leroyer - http://ļ¬ic.kr/p/8eArtT
Monday 11 June 12
171. Contact
Questions, comments or suggestions?
Stefaan Lammertyn/Pixular
stefaan@pixular.be
www.sm4kmo.be
Follow us on Twitter:
@slk8500
#SM4KMO
Monday 11 June 12