You May Have Already Won: How to Run an Online Contest or SweepstakesSandra Fathi
This presentation was given at the 2012 Digital Impact Conference in NYC. Presenters Ben Pickering, CEO of Strutta, and Sandra Fathi, President of Affect, discuss how to develop, manage and promote your online contest.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Each one of us has the ability to transform the way the world thinks about critically important issues. But making a lasting change in behavior is rarely a simple process.
Inspired by the concepts outlined in my new book, Shift & Reset: Strategies for Addressing Serious Issues In A Connected Society, these twelve big ideas are designed to make you think. Differently.
I am sharing these ideas to start a conversation. I want you to feel excited about the new opportunities that are available to us, individually and collectively, and frustrated that we haven’t made more progress.
I don’t have answers. You won’t find a five-point plan for anything in the pages that follow. But when you consider how your individual behaviors could change, your approaches might be altered - that’s when things will change. That’s when the real fun begins. That’s when we really start to make something happen.
Thank you for reading. And don't forget to share.
You May Have Already Won: How to Run an Online Contest or SweepstakesSandra Fathi
This presentation was given at the 2012 Digital Impact Conference in NYC. Presenters Ben Pickering, CEO of Strutta, and Sandra Fathi, President of Affect, discuss how to develop, manage and promote your online contest.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
How Social Media Can Help You Grow Your Tag and Label Printing BusinessinterlinkONE
During this presentation, Grow Socially's Sales Executive David Platz presents strategies and tactics that companies in the tag and label printing industry can use to succeed with social media!
David presents a number of case studies of printers that are using Twitter, Facebook, YouTube, Pinterest, Google+, and other networks to achieve business objectives.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Each one of us has the ability to transform the way the world thinks about critically important issues. But making a lasting change in behavior is rarely a simple process.
Inspired by the concepts outlined in my new book, Shift & Reset: Strategies for Addressing Serious Issues In A Connected Society, these twelve big ideas are designed to make you think. Differently.
I am sharing these ideas to start a conversation. I want you to feel excited about the new opportunities that are available to us, individually and collectively, and frustrated that we haven’t made more progress.
I don’t have answers. You won’t find a five-point plan for anything in the pages that follow. But when you consider how your individual behaviors could change, your approaches might be altered - that’s when things will change. That’s when the real fun begins. That’s when we really start to make something happen.
Thank you for reading. And don't forget to share.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Social media in times of economical crisisScopernia
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.
21 Tips For Using Social Media Successfully at Your SchoolBrendan Schneider
As a follow-up from the Internet Marketing for Schools podcast in which Brendan Schneider interviewed Tim McDonough from Finalsite they reconnected for this webinar for AISAP in order to share 21 tips to use social media successfully at your school.
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Social media in times of economical crisisScopernia
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.
21 Tips For Using Social Media Successfully at Your SchoolBrendan Schneider
As a follow-up from the Internet Marketing for Schools podcast in which Brendan Schneider interviewed Tim McDonough from Finalsite they reconnected for this webinar for AISAP in order to share 21 tips to use social media successfully at your school.
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Social Media For Marketing And Corporate CommunicationSabapathyn
Few takeaways from this presentation are:
1. Social media is not free
2. Content still remains the king
3. Need buy-in from the top for social media to work
4. It is about conversations; it is about relationships; it is not about conversions
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
5 Things You Need To Know Before Hiring a Videographer
Sm ii j12 final
1. Social Media Strategies for Small Business II
January 25, 2012
1 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
2. 1. What’s Happening Today
• Review key points from last week
• Content
• Look at Facebook
• Discuss Twitter
• Review Blogs
• Touch on YouTube, LinkedIn
• Summary
2 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
3. 2. Key Points of Social Media Marketing
From the NY Times homepage:
3 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
4. 2. Key Points of Social Media Marketing
Adopt the social media mindset before
the social media toolkit.
- Authenticity
- Transparency
- Integrity
- Openness
It’s about the people.
http://www.youtube.com/watch?v=4-94JhLEiN0
4 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
5. 2. Key Points of Social Media Marketing
In SM, the tools and technology are getting
all the attention.
I Just Bought This
http://www.youtube.com/watch?v=eZAAZ7iXN-o
5 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
6. 2. Key Points of Social Media Marketing
Social Media Marketing Strategy:
Listen. Engage. Measure.
6 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
7. 2. Key Points of Social Media Marketing
Listen:
To who’s talking, what they’re saying, their tone, their attitude...
Where to listen:
twitter.com/search;
blogsearch.google.com;
google alerts;
radian6.com;
socialmention.com (The service provides a real-time analysis of what’s being discussed
around the web)
7 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
8. 2. Key Points of Social Media Marketing
Engage:
How do you “engage” in the social media world?
Play on Facebook
Start a blog
Find a blog you like and comment
Start an email campaign for your users
Tweet
8 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
9. 2. Key Points of Social Media Marketing
Measure:
Define and meet objectives & goals, Use Google analytics
Facebook Insights, Qualitative v. Quantitative
9 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
10. 2. Key Points of Social Media Marketing
Social Media complements traditional
marketing. It doesn’t take its place.
Excused TV
10 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
11. 2. Key Points of Social Media Marketing
The Take-away:
It’s not about the tools. It’s about the people and their conversation.
Adopt the SM mindset.
Listen. Engage. Measure.
Take your gaze off the bottom line.
11 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
12. 2. Key Points of Social Media Marketing
Your
customers
are
everywhere.
12 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
13. 2. Key Points of Social Media Marketing
New Platforms
Tumblr effortlessly share everything
foursquare note your location with a mobile phone and find out where friends are
getglue social network for entertainment. See what friends are watching
klout uses social network data to measure influence
spotify music streaming service
13 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
14. 2. Key Points of Social Media Marketing
Websites, including google, use tiny crumbs of
stored information (“cookies”) to remember your
previous visits.
Tips on how to stay safe on the internet
http://www.google.com/goodtoknow/
14 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
15. 2. Key Points of Social Media Marketing
• Your mission statement.
– Make it speak “one-on-one”
Write your mission statement!
15 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
16. 2. Key Points of Social Media Marketing
Objective
High level achievement. Simple is best.Make it easy to remember.
“We want to improve customer loyalty”
16 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
17. 2. Key Points of Social Media Marketing
Decide what business objectives you want to
accomplish with SM that you weren’t doing
before SM.
17 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
18. 2. Key Points of Social Media Marketing
• Attract new customers
• Raise awareness and create buzz
• Share info online to make it easier for people to
find us
• Foster a community and give them a reason to
tell others about us
• Become a reliable source of friendly, smart,
[“insert your skill/product/service here”] advice,
and establish “my company” as experts.
18 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
19. 2. Key Points of Social Media Marketing
What you want: Go viral
Dancing Baby ’96
http://www.youtube.com/watch?v=-5x5OXfe9KY
19 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
20. 5. Content
Content.
It’s your competitive advantage.
20 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
21. 5. Content
We’re now “publishers”.
21 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
22. 5. Content
Your goal is to create content that:
• Is appealing to your would-be constituents.
• They find value in.
• Keeps ‘em coming back for more.
22 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
24. 5. Content
Produce great content and your customers
will come to you.
Produce really great content, and your
customers will spread the message for you.
Ann Handley & CC Chapman,
from “Content Rules”
24 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
26. 5. Content
The Cleveland Show Flea Market Mini Mall
http://www.youtube.com/watch?v=qvlyJVS75GY
26 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
27. 5. Content
I was asked about:
“...cool features...that fans appreciate and make the page look
better? As an example, check out the Whole Foods [fan] page, and
notice how they have a section just for "recipes" or "newsletters."
http://www.facebook.com/wholefoods
27 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
28. 5. Content
Produce good content: The Rules
– Understand that you’re a “publisher”.
– Inspire originality: get your brand story straight and give it an original
voice.
– Pursue your “objective”
– Talk like a person: (I hate buzzwords and corporate speak.)
– Re-think, don’t recycle: evolve content for various tools
– Share don’t sell: Position yourself as a go-to and get your gaze off the
bottom line.
– Show, don’t just tell: Demonstrate how it works. Don’t preach. Don’t sell.
– Surprise!: Do something unexpected
– Stoke the fire: Ignite a conversation among your customers
– Pick your best: you don’t have to blog and tweet and FB and...but you
have to do something. 28 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
29. 5. Content
Good content from a small business:
Jarvie Digital
Scott Jarvie is a photographer who
shares resources on his website
and through his social sites,
demonstrating his expertise and
generosity to other photographers
and prospects.
Lesson
1) Differentiate personal profile for biz page
2) Sharing resources grows your fan base and
your perceived expertise.
29 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
30. 5. Content
Good content from a small business:
Ana White, Carpenter
Ana is a carpenter with a website to
empower women to do carpentry
projects. She has created a
following among those who love her
easy-to-follow, do-it-yourself
projects.
Lesson
1. Create a community where users can talk
about themselves.
2. Empower your fans to share their
experiences with other users.
3. Have clear strategies for your blog and
Facebook page.
30 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
31. 5. Content
Now that I have good content, how
do I get it out there?
31 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
32. 5. Content
Create an Editorial Calendar
to plan, produce, and publish content
Daily
Weekly
Monthly
Quarterly
32 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
33. 5. Content
Daily
– Twitter updates with value to your followers
– Post a news item to your FB page
– Respond to blog comments
33 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
34. 5. Content
Weekly
– Make at least one new blog post
– Participate in a discussion group on LinkedIn
– Update a section on your webpage
34 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
35. 5. Content
Monthly
– Post an deeper article on your blog
– Create and mail an e-mail newsletter
– Produce a short video; 2-3 minutes works
– Contribute a powerpoint and post on SlideShare
– Publish a customer success story
– Organize a MeetUp
35 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
36. 5. Content
PinkStinks:
Content Strategy and Social Media Program
The campaign for real role models
Blogs
pinkstinks.wordpress.com
Newsletter
Facebook (group)
Facebook (fan)
Twitter
YouTube
36 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
37. 5. Content
Kodak:
Content Strategy and Social Media Program
Expand reach and Engage.
Blogs
1000 Words
Plugged In
Grow Your Biz
Facebook
Twitter
User-generated content
37 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
38. 5. Content
Long-tail Keywords
- more specific search phrases
- generate lower volume of hits
- takes searchers to sites with rich content
more closely matching what searchers
look for.
- include in blogs
38 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
39. 5. Content
Long-tail Keywords
Number of hits
Quality of hits
39 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
40. 6. Facebook
The #1 Facebook Mistake Small Businesses Make?
40 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
41. 6. Facebook
Not taking the steps to get your current
customers to “like” you on Facebook.
41 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
42. 6. Facebook
Consider:
- Personally asking your customers to join.
- Sending a dedicated email.
- Have a customers-only contest.
Get creative. Remember to work with people who already know
and love you.
42 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
43. 6. Facebook
Handout
8 Brands That Have Found Success on FB
http://www.likeable.com
- Dave Kerpen,
43 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
44. 6. Facebook
Set up a business page
http://www.facebook.com/pages/create.php
44 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
46. 6. Facebook
7 tips to Customize your FB page for business:
1) Claim your vanity URL: http://www.facebook.com/username
2) Get creative with your picture
3) Create a custom welcome page (takes tech skills):
http://www.facebook.com/skittles
4) Create custom tabs
46 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
47. 6. Facebook
5) Get creative with the “photostrip”
6) Target your posts (response to google+ circles)
Use this feature to segment and personalize Facebook posts to
different audiences of fans on your page
7) Run a contest or promotion (FB has strict rules)
Checkout Wildfire do-it-yourself promo builder.
47 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
48. 6. Facebook
Among the 84 Facebook brand pages examined:
• 88% said they posted video content
• 82% solicited fan stories or comments
• 79% had their wall open for fan comments 66%
• actively replied to fan posts and comments
From study by Wong, Doody, Crandall, Wiener
48 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
49. 6. Facebook
“Personal Search Results”
“Social media replacing SEO as Google makes search results personal”
• In the old search model, you optimized the headline
with keywords like “Aspen’s Fresh Powder″ so
everyone searching Google for that phrase sees your
story. A simple, one-size-fits-all solution.
• In the new model, Stacy’s search results will feature
that story if her friend Jim previously shared or
promoted it. But Vigi’s results could instead highlight a
different story that her friend Carolyn shared.
http://www.poynter.org/latest-news/media-lab/social-media/159102/social-media-seo-google-makes-search-results-personal/
49 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
50. 7. Twitter
“Twitter is a real-time information network
that connects you to the latest information
about what you find interesting.”
- Twitter
50 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
51. 7. Twitter
Two main components: Follow and Followers
51 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
52. 7. Twitter
“#” (hashtag) = It’s the theme. It connects tweets
about a specific topic.
“@” = to direct to a particular person, “@steve”
“RT” = re-tweet..forward the message
“Trending” = what’s popular now
“Search” = powerful to find topics inside twitter
52 SpoonerSkadron / CMC Jan’12
Tuesday, January 24, 12
53. 7. Twitter
A Quick #Hashtag Lesson
The key is readability & relevance. So:
1) Don’t use too many.
2) Keep them relevant
3) Leave “#” at the end
4) Stay away from numbers and special characters
5) Use caps in multiple word “#” (#Green#Architect)
from: likeable.com
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54. 7. Twitter
“The Cup” espresso cafe in Boulder.
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56. 7. Twitter
140 characters so...
Make every word count
Keep tweets really short
Keep it simple - no big words
Link directly to blogs or other online source
Provide context with kewords and hastags
Write a good headline
People keep things interesting
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58. 7. Twitter
Sunday was spent using Twitter or Facebook to tell The New York Times what you did on Sunday.
Eating, Sleeping, Praying, and Writing All About It
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59. 8. Blogs
The central location through which you can
share your thoughts.
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60. 8. Blogs
Key part of the engagement in the social
media equation:
Blogging:
- Blogs make it easy to communicate more effectively with the
audience you care about.
- Easy way to update a Web site.
- Simple way of organizing the content
- Way to collect feedback
- Public blogs are a great complement to the communications
technologies you already use, such as email newsletters,
conference calls and mailings.
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61. 8. Blogs
Blogs can be hosted on their own site:
WordPress.com
TypePad.com
Blogger.com
or, integrated into your website.
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62. 8. Blogs
10 Guideline before you blog:
1) Define your purpose: who and what?
2) Schedule: you decide but try once or twice a week
http://modernpilatesboston.com/
3) Mix it up: short, long, funny, serious, heavy, light posts all work
4) Use photos: graphics inside paragraphs make for good reading
5) Size is important: long enough to make your case;
short enough to stay interesting
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63. 8. Blogs
6) Headlines are compelling: learn to write good ones
-Curiosity: “What’s a Pastry Chef doing on Twitter?”
-Use numbers (especially odd!): “19 Facebook Secrets to Grow Your
Small Business”
-Simplify complexity: “Still Single? This is Why.”
7) Design has value: Give it a style and personality that reflects
you. Include tools...sm icons, archives of recent posts...
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64. 8. Blogs
8) Call to Action: “Get our free newsletter”
http://blog.hubspot.com/
9) Never Edit Comments, but moderate to keep away
inappropriateness.
10) Make categories and tags: good for readers and search engines
11) Write How You Speak: Some editing is good, but a blog post
doesn’t have to be perfect.
12) Don’t Overthink It: posts don’t have to be balanced and
comprhensive.
From “Conten Rules”
- Ann Handley, CC Chapman
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65. YouTube & LinkedIn
First YouTube upload:
April 23, 2005
http://www.youtube.com/watch?v=jNQXAC9IVRw&feature=player_embedded
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67. YouTube & LinkedIn
Charlie
Sneezing Panda
Paul Potts
Susan Boyle
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68. YouTube & LinkedIn
Whole Foods
Branded/Fresh user content/Speaks to specific audience
Audi channel
4 minute commercial/260,000 views/Audience specific
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69. 9. Summary
Quick Start Guide for Social Media
- from “Facebook Marketing”,
by Chris Treadway & Mari Smith
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70. 9. Summary
Use Social Media as a tool for small
business to:
• Listen
• Engage
• Measure
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71. 9. Summary
• What to expect when starting a social media
campaign:
– It takes time.
• So, decide what you’re promoting: business, brand, product,
people
– It takes resources
• Money, time and who’s the manager
– Facebook, Twitter, YouTube won’t do the job for you
– It gives you a new way to reach people, if done right
– Focus on the content
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72. 9. Summary
We’re now content providers:
Bite-sized tweets on Twitter
Advice on a blog post
Human interest videos
Real-time news feed on Facebook
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73. 9. Summary
Start creating content that tells your
story and positions you as an expert
people seek.
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74. 9. Summary
Join the conversation.
Stay with it.
Start now.
steve@spoonerskadron.com
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75. 9. Summary
Credit to:
mashable.com
hubspot.com
socialmedia.biz
likeable.com
marketingprofs.com
UnMarketing, by Scott Stratten
Facebook Marketing, Chris Treadway
Content Rules, Ann Handley and CC Chapman
The Social Media Bible, Lon Safko
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