This document summarizes Stefaan Lammertyn's presentation on moving from contacts to contracts using social media. Some key points included: 1) Digital is the new normal, with people spending on average 55 minutes per day on Facebook and 65% of top companies using Twitter. 2) Social media helps strengthen word-of-mouth marketing. It allows companies to be where customers are and take advantage of opportunities like branding, lead generation, recruiting, market research and building loyalty. 3) Popular social media platforms like Twitter, Facebook, and Pinterest were discussed as ways to listen, learn, share knowledge, increase findability and take advantage of serendipity. Facebook specifically can be used

1. VAN CONTACTEN
NAAR CONTRACTEN
Stefaan Lammertyn - Pixular
#SM4KMO
Photo by ingridtaylar - http://flic.kr/p/2NLroV
Tuesday 26 June 12

2. Tuesday 26 June 12

3. Tuesday 26 June 12

4. Websites
Content Management Systemen (CMS)
Stefaan Lammertyn
& Patrick Maes
E-mail marketing
stefaan@pixular.be
051 25 46 44 Hosting
www.pixular.be Social Media
Tuesday 26 June 12

5. Tuesday 26 June 12

6. Foto: Mieke Verhelle - KW
Tuesday 26 June 12

7. Tuesday 26 June 12

8. Inhoudelijk
1. Over de seredipiteit...
2. De tijd gaat snel
3. Kansen & Valkuilen
4. De 11 geboden voor succes!
Tuesday 26 June 12

9. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
WHO LOOKS FOR IT,
WILL FIND IT
#SM4KMO
Tuesday 26 June 12

10. SERENDIPITEIT
Op zoek naar een naald in de hooiberg &
er met de boerenmeid uitrollen
Tuesday 26 June 12

11. De tijd gaat snel !
Tuesday 26 June 12

12. WE ZIJN HALFWEG
#01 > We zijn halfweg
Tuesday 26 June 12

13. Digitaal is het nieuwe normaal
#01 > We zijn halfweg
Tuesday 26 June 12

14. Tuesday 26 June 12

15. #01 > We zijn halfweg
Tuesday 26 June 12

16. Tuesday 26 June 12

17. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9G
Tuesday 26 June 12

18. Feiten & cijfers
• Groei!
• gemiddeld 55 minuten/dag op Facebook
• 65% van TOP100 bedrijven op Twitter
• van alle leeftijden...
Tuesday 26 June 12

19. Tuesday 26 June 12

20. Feiten & cijfers
Bruno Peeters
bvlg.blogspot.com
Tuesday 26 June 12

21. Tuesday 26 June 12

22. http://www.dutchcowboys.nl/socialmedia/24843?utm_source=dlvr.it&utm_medium=twitter
Tuesday 26 June 12

23. Vaststellingen
#02 > Sociale media: Definitie & Vaststellingen
Tuesday 26 June 12

24. Vaststellingen
SCHOOL IS COOL
#02 > Sociale media: Definitie & Vaststellingen
Tuesday 26 June 12

25. THEN... NOW Computing
devices
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
25
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

26. THEN... NOW Connectivity
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
26
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

27. THEN... NOW Life Stories
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
27
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

28. THEN... NOW News &
Information
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
28
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

29. THEN... NOW Note Taking
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
29
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

30. THEN... NOW Music
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
30
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

31. THEN... NOW Navigation
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012
31
#02 > Sociale media: Definitie & Vaststellingen
#02 > Social media: Definition & Findings
Tuesday 26 June 12

32. #02 > Sociale media: Definitie & Vaststellingen
Tuesday 26 June 12

33. Ken je dit ?
PINTerest
PINterest
33
#02 > Sociale media: Definitie & Vaststellingen
Tuesday 26 June 12

34. Tuesday 26 June 12

35. Tuesday 26 June 12

36. VASTSTELLING
Sociale media
versterken
mond-aan-mond
36
#02 > Sociale media: Definitie & Vaststellingen
Tuesday 26 June 12

37. Opportunities of SM
Be there where your
customers are!
37
#02 >>Social media: Definition & Findings
#05 Kansen en Valkuilen
Tuesday 26 June 12

38. #02 > Social media: Definition & Findings http://richardatdell.blogspot.be/
Tuesday 26 June 12

39. Opportunities of SM
1. Branding
2. Leadgeneration - sales support
3. Recruiting & PR
4. Market research
5. Loyalty
39
#02 > Social media: Definition & Findings
Tuesday 26 June 12

40. Opportunities of SM
6. Internal communication
7. Competitive advantages
8. Showing expertise
40
#02 >>Social media: Definition & Findings
#05 Kansen en Valkuilen
Tuesday 26 June 12

41. BRANDING
BRANDING
41
#02 > Social media: Definition & Findings
Tuesday 26 June 12

42. LEAD
LEAD GENERATION
42
#02 > Social media: Definition & Findings
Tuesday 26 June 12

43. RECRUITMENT
43
#02 > Social media: Definition & Findings
Tuesday 26 June 12

44. Dare to ask your audience... RESEARCH
44
Tuesday 26 June 12

45. INTERNAL
COMMUNICATION
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTj
Tuesday 26 June 12

46. BRANDING
Expertise
46
#02 > Social media: Definition & Findings
Tuesday 26 June 12

47. Waarom ik Twitter?
• Luisteren
• Leren & ontdekken van mensen & dingen
• #durftevragen
• Geven & Ontvangen
• Kennis delen > expert
• Vindbaarheid! SEO
• Serendipiteit: naald hooiberg boerenmeid
#04 > Twitter
#04 > Twitter
Tuesday 26 June 12

48. Tuesday 26 June 12

49. www.starttotweet.be
Tuesday 26 June 12

50. FACEBOOK
50
#04 > Facebook
Tuesday 26 June 12

51. 51
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

52. 52
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

53. Waarvoor FB
gebruiken?
• Stand van zaken
• Waar ben je mee bezig?
• Uitnodiging/Reminder
• Interactie > Feedback
• Aandacht trekken
• In contact blijven
53
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

54. 54
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

55. 55
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

56. BRANDING
56
#02 > Social media: Definition & Findings
Tuesday 26 June 12

57. 57
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

58. 58
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

59. RECRUITMENT
IMMO VOORBEELD
59
#02 > Social media: Definition & Findings
Tuesday 26 June 12

60. Content met Facebook
• Goed gevoel: wees positief
• Kort en krachtig
• Reageer op anderen: deel & vermenigvuldig
• Spreek mensen aan: “Wat vind jij van ...”
60
#04 > Facebook
#04 > Facebook
Tuesday 26 June 12

61. 61
Tuesday 26 June 12

62. 62
Tuesday 26 June 12

63. KANSEN &
VALKUILEN
SOCIALE MEDIA
63
#05 >#04 > Facebook
Kansen en Valkuilen
Tuesday 26 June 12

64. BIJSLUITER
PRINCIPE
64
#05 > Kansen en Valkuilen
Tuesday 26 June 12

65. Side effects...
65
#05 > Kansen en Valkuilen
Tuesday 26 June 12

66. Valkuil... Reputatie
• WAT wordt er over mij gezegd ?
• WIE zegt dat ?
• WELK gevolg wordt eraan gegeven?
66
#05 > Kansen en Valkuilen
Tuesday 26 June 12

67. 7op10
berichten op
sociale media
zijn positief
67
Tuesday 26 June 12

68. 68
Tuesday 26 June 12

69. 69
Tuesday 26 June 12

70. 70
Tuesday 26 June 12

71. Maar ook...
wat zeg ik ZELF
71
Tuesday 26 June 12

72. Valkuil... Privacy
72
#05 > Kansen en Valkuilen
Tuesday 26 June 12

73. Tuesday 26 June 12

74. Photo by josullivan.59 - http://flic.kr/p/oomhB
Tuesday 26 June 12

75. 11 GEBODEN
VOOR SUCCES
75
#06 > Aan de lijn, klaar, start
Tuesday 26 June 12

76. Pixular
Pixular.be
Tuesday 26 June 12

77. Photo by Paolo Camera - http://flic.kr/p/a3Jfeb
#05 > In de praktijk
Tuesday 26 June 12

78. #05 > In de praktijk
Tuesday 26 June 12

79. Om te scoren, moet je schieten
79
Tuesday 26 June 12

80. There is a secret to Twitter success
and it’s the same secret for all of social media,
especially business social media:
wake up & write
@gitomer
Tuesday 26 June 12

81. Photo by coconinoco - http://flic.kr/p/8g9p1o
6. Toekomst
Tuesday 26 June 12

82. ...
Photo by janineomg - http://flic.kr/p/7Lsz4B
Tuesday 26 June 12

83. GIJ ZULT
Photo by jpmatth - http://flic.kr/p/a8fjQQ LUISTEREN
Tuesday 26 June 12

84. #01
It’s about conversations,
and the best
communicators start as
the best listeners
Brian SOLIS
Tuesday 26 June 12

85. LUISTEREN
#01
• bedrijfsnamen
• medewerkers
• merken
• websites
• trefwoorden uit sector
• collega’s/concurrenten
Tuesday 26 June 12

86. LUISTEREN
#01
• Laat de technologie voor jou werken
• Monitoring
• Social Mention/Google Alerts
• Tracebuzz/Engagor
Tuesday 26 June 12

87. #01
Tuesday 26 June 12

88. GIJ ZULT UW
DOELSTELLINGEN
BEPALEN
Photo by cliff1066™ - http://flic.kr/p/5Mf7xA
Tuesday 26 June 12

89. DOELSTELLINGEN
#02
• Klantentevredenheid verhogen
• Visibiliteit & naambekendheid
• Marktonderzoek
• Expertise
• PR
• Recrutering
• ...
Gebod II: Gij zult uw doelstellingen bepalen
Tuesday 26 June 12

90. DOELSTELLINGEN
#02
Zorg dat jouw doelstellingen passen
in de globale marketing strategie
van jouw organisatie
Gebod II: Gij zult uw doelstellingen bepalen
Tuesday 26 June 12

91. GIJ ZULT UW
DOELGROEPEN
DEFINIEREN
Photo by contemplative imaging - http://flic.kr/p/6pLTXu
Tuesday 26 June 12

92. DOELGROEPEN
#03
Klanten
Particulieren
Prospecten Pers
Sollicitanten Overheid
Jongeren
Senioren
Bedrijven Consumenten
Gebod III: Gij zult uw doelgroepen vastleggen
Tuesday 26 June 12

93. GIJ ZULT UW
KANALEN
INRICHTEN
Tuesday 26 June 12

94. KANALEN #04
Gebod IV: Richt uw kanalen in #SM4KMO
Tuesday 26 June 12

95. LEG UW
BENCHMARKS
Photo by steve loya - http://flic.kr/p/2h3DRh VAST
Tuesday 26 June 12

96. MEETPUNTEN
#05
• Website bezoekers
• Fans op facebook
• Volgers op Twitter
• (Offerte)aanvragen
• Vermeldingen in de pers
• ....
#SM4KMO
Gebod V: Gij zult uw doelgroepen vastleggen
Tuesday 26 June 12

97. GIJ GAAT U
Photo by police5151 - http://flic.kr/p/6gXUcq ORGANISEREN
Tuesday 26 June 12

98. ORGANISEER
#04
• Draagvlak binnen de organisatie
• Sensibiliseer
• SM-coördinator
• Richtlijnen
• Acties & reacties
Gebod VI: Gij zult u organiseren
Tuesday 26 June 12

99. GIJ ZULT
Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGREREN
Tuesday 26 June 12

100. INTEGREER
#05
• Zowel off-line als on-line
• Website - nieuwsbrief - ...
• Print
Gebod VII: Gij zult de sociale media integreren
Tuesday 26 June 12

101. ZOEKT UW
FANS/FRIENDS
Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERS
Tuesday 26 June 12

102. F-FACTOR
#06
• Word of mouth > world of mouth
• Wie staat achter jouw bedrijf of merk?
• Ga partnership aan > ambassadeurs
• Verwen jouw fans!
Gebod VIII: Zoekt uw fans op
Tuesday 26 June 12

103. F-FACTOR
#06
Gebod VIII: Zoekt uw fans op
Tuesday 26 June 12

104. VERTELT
ANDEREN
Photo by Images by John 'K' - http://flic.kr/p/6kfzwS UW VERHAAL
Tuesday 26 June 12

105. #07 Vertel anderen jouw verhaal
Tuesday 26 June 12

106. Eenvoud
Onverwacht
Geloofwaardig
Emotie!
Concreet
Met een verhaal
#07 Vertel anderen jouw verhaal
Tuesday 26 June 12

107. CONVERSATIE
#07
• Detecteer interessante issues
• Intervenieer en help
• Geef antwoorden en durf vragen te stellen
Gebod IX: Gij gaat de conversatie aan
Tuesday 26 June 12

108. GIJ ZULT
ANALYSEREN &
ORGANISEREN
Photo by Willamor Media - http://flic.kr/p/88r8UC BIJSTUREN
Tuesday 26 June 12

109. OPVOLGING
• Flairprincipe...
• Doelstellingen gehaald?
• Waarom (niet)?
• Wat deden we (niet) goed?
• Bijsturen waar nodig
Gebod X: Gij zult analyseren en bijsturen
Tuesday 26 June 12

110. Tips voor thuis
#05 > In de praktijk
Tuesday 26 June 12

111. #05
Medewerkers
MedeMerkers
#05 > In de praktijk
Tuesday 26 June 12

112. #05
Vertrouwen
#05 > In de praktijk
Tuesday 26 June 12

113. #05
Openheid
#05 > In de praktijk
Tuesday 26 June 12

114. #05
Authenticiteit
#05 > In de praktijk
Tuesday 26 June 12

115. #09
Geen schoonmoeder!
Tuesday 26 June 12

116. Tijdsbesteding
#11
• Discipline
• Planning
• Technologie
Tuesday 26 June 12

117. Hootsuite.com
Eén platform voor verschillende kanalen
Tuesday 26 June 12

118. LAATSTE TIP!
WEES ACTIEF CREATIEF !
118
Tuesday 26 June 12

119. 119
http://www.42bis.nl/2012/05/het-ontleden-van-je-social-media-marketingplan/
Tuesday 26 June 12

120. EN NU?
EVEN APELDOORN BELLEN
120
Tuesday 26 June 12

121. VASTSTELLING
NEDERLANDERS
ZIJN
VOOR
121
Tuesday 26 June 12

122. ER WAS EENS EEN ...
122
Tuesday 26 June 12

123. De mail van toen...
123
Tuesday 26 June 12

124. 124
Tuesday 26 June 12

125. Contact
Vragen, opmerkingen of suggesties?
Stefaan Lammertyn/Pixular
stefaan@pixular.be
www.sm4kmo.be
Volg ons ook op Twitter:
@slk8500
#SM4KMO
Tuesday 26 June 12

126. Stefaan Lammertyn - Pixular - @slk8500
Tuesday 26 June 12

127. Tuesday 26 June 12