1. Who: Jeff Conlon
What: Owner/CEO of IMA Interactive
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2. Introduction
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3. Background - Cycling
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4. Background - Film
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5. Background - Pre YouTube
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6. Background - Post YouTube
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7. IMA Interactive Today
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8. What do we DO?
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9. Social Media - Part One
No One Knows Anything
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10. No One Knows Anything
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11. No One Knows Anything
• 2004: Facebook founded
• 2007: Facebook starts selling ads
• 2008: Facebook Business Pages are updated
•We’re all still learning how this works
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12. Don’t believe the Hype
How many of us on Facebook? How many of us on Twitter? How many of us on Google +?
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13. Don’t believe the Hype
- Over 800 Million Users - Over 200 Million Users - Over 60 Million Users
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14. Believe the Numbers
- Over 800 Million Users - Over 200 Million Users - Over 60 Million Users
- Estimated 500 Million Active Users - Estimated 50 Million Active Users - Estimated Active Users? Who knows.
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15. Believe the Numbers
•Facebook dominates active time on site
•Facebook users spend an average of seven hours, 46 minutes per month on the site, more than twice
the time spent on any other social network
•Focus your efforts on Facebook
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16. Social Media - Part Two
It’s Not Marketing
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17. Create a Conversation
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18. Give Freely
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19. Give Freely
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20. Give Up Control
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21. Give Up Control
•Start the conversation
•Engage your users by giving things away
•Be careful but give up control of the conversation
and encourage dialogue
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22. Social Media - Part Three
It’s Forever
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23. Keep on Posting
• In order to grow your fan base on Facebook you’ll
need to post at least every other day
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24. Keep on Posting
• In order to grow your fan base on Twitter you’ll need
to post at least two posts per hour
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25. Avoid a Ghostown
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26. What to Take Away
• Keep the content flowing
• Assign someone to manage your social platforms or hire a consultant
• Focus most of your efforts on Facebook (for now)
• Facebook fans “like” free stuff. Be creative and grow your community
• Once you have fans, keep the conversation going.
•Share photos of events, encourage participants to share stories, make it personal
•Don’t attempt to control what is said online.
•Be transparent, accountable and honest
• Leverage an active social community to grow your events and have more fun
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