This document discusses the importance of defining a quality strategy in order to balance quality and velocity. It provides examples of key elements to include in a quality strategy such as understanding requirements, system models, quality activities, tools, release criteria and staffing. Quality strategies should consider both functional and non-functional quality. The document advocates planning for quality from the start of a project and aligning the quality strategy with the delivery strategy. It argues that having a defined quality strategy can help organizations effectively respond to issues and meet business and customer expectations.