A presentation by Korea Market Leader Margaret Key to the Herald Media forum in Seoul. The presentation focuses on Generation Z-ers and how they will be better prepared for a professional life by realizing a few basic principles. This generation, interestingly, is the first to have full access to the information age as they were born after 1990…they too are the most savvy and articulate when it comes to info-sharing on the Internet.

1. 1
Defining the New Global Professional
Margaret Key
Market Leader
Burson-Marsteller Korea

2. 2

3. 3

4. 4

5. 5

6. 6
• A Few Facts About Generation Z
- Text vs. Talk
- Cell Phones vs. Phones
- Online vs. Offline
- Indoors vs. Outdoors
- Computers vs. Books
- Depression vs. Economic Prosperity
- Introverted vs. Extroverted
- Collaborative vs. Independent
- Digital vs. Analog
- Creative vs. Traditional

7. 7
Professional Tools

8. 8
Do what you
love

9. 9
Make a list of
your goals
..and track your
progress

10. 10
Explore
and
Experience

11. A language…
11
Writing…
Like in school…
learn
Presenting…
Time management…

12. 12
• Don’t burn your bridges
Don’t burn
your
bridges

13. 13
• The more you give, the more you receive
Make
mistakes

14. 14
• Step out of your comfort zone
Find your
Moral
compass

15. 15
• Take time for yourself
Sharpen
your
pencil

16. 16
Don’t chase
money…
let money chase
you

17. 17
What goes
around…
comes around
• Know what is going around the world

18. 18
Defining the New Global Professional

19. 19
RAIN…

20. 20
YUNA KIM…

21. 21
BAN KI MOON…

22. 22
YOU…