The PowerPoint can be seen with two perspectives: 1) Sir Richard Branson as a PR Guy OR 2) Virgin's Principles of Management

1. ‘Leadership is a driving force which
gets things done by others’
POM ASSIGMENT #2
Deepankar Kapoor, #76, Advertising, TYBMS,
SIMC(UG)
LOGO

2. Sir Richard Branson
Factfile:
 Born July 18, 1950,
England
 Married, 2 children
 Transformation leader
 Virgin Group 360
companies
 Companies cost 25
billion $
 55000 employees

3. How he began?
 When he was 16 years old, he dropped out of
school to move to London and launch Student
Magazine, which did relatively ore success
 At 19 he founded the Virgin mail order record
company
 Success in selling mail order records, opening
of a record shop than launched own record
label, Virgin Records.
 On May 25, 1973, the Richard Branson
biography took on a whole new dimension with
the release of Mike Oldfields – the first release
for Virgin Records , which quickly became a
best seller throughout England = GREAT
SUCCESS

4. Way to the Top
Virgin
Landmarks
1980s 2000s
•Virgin Records go
•Launches Virgin
international
Blue
•Virgin Atlantic
•Launched Virgin
Airways & Virgin
Galactic
Cargo are launched
•Launched Virgin
•Virgin group now
Health Bank
includes record 1990s •Launches Virgin
labels, retail outlets, •Virgin megastores Media
export music arrives in Japan •Virgin Fuel
publishing, •Virgin Publishing US$400 million in
broadcasting, •Virgin records is Virhin Atlantic Jet
satellite, TV, film & sold to Thorn EMI Flight on biofuels
video distribution •Launch of Virgin and in renewable
•Virgin Airship & Vodka & Virgin energy
Balloon Company Cola
•Virgin Express
•Virgin Mobile

5. Branson’s Empire
1 2 3 4
Travel & Tourism Leisure & Pleasure Media & Finance & Money
Virgin – •Virgin Games Communication •Virgin Money
•Atlantic •V Festival •Virgin 1 Social &
•Holidays •The Virgin Voucher •Broadband Australia Enviornment
•Trans •Virgin Experience •Virgin Connect •Virgin Earth
•Blue Days •Virgin Media •Virgin Green Fund
•Blue Holidays Shopping •Virgin Mobile •Virgin Unite
•Limited Edition Books, Drinks, •Virgin Radio Health
•America, Charter, Megastore USA, International Life Care, Active,
Nigeria, Cruises, etc Wines, etc. Spa, etc.

6. Virgin Brand
Branson does not run his business by
strategies, he once told.
Instead, he keeps a „to-do-list‟, that he
writes at the beginning of each day.
Branson has taken steps to define a
strategy for the Virgin Group in recent
years – Branded Venture Capitalism was
what his strategy advisor called it.

7. Branson – Main Characteristics
 Finding the right people Branson’s Skills
 Inspiring them •PR Genius- he
 Drawing out the best things understands what
the media wants and
 Love learning gives it to them
 Inquisitive mind •He is likeable. He
 Life is a one learning process know when to
disappear
 Ability to connect with people
 Innovative approach to the business
 “I‟m not good at theory. Almost everything I‟ve
learned, I‟ve learned by doing”
 “Topping my list of gut feelings is this: business
has to give people enriching rewarding lives, or
it‟s simply not worth doing.”

8. Some Simple Strategies
Size does matter: you need to challenge
and compete with big brands to become
big yourself
Take it easy, mix fun with work.
Remember all work and no play, makes
Jack a dull boy 
Haggling is possible in every business- it
brings down prices
Mingle like a common man, go ahead like
a bullet
Be camera/media- friendly 

9. Non Business Life
 Branson is also known for his personal
adventures
 1986 smashed the world record for the fastest
crossing of the Atlantic
 In 1987/1991 Branson across the Atlantic Ocean
in the „Virgin Atlantic Flyer‟, which was the 1st
ocean & largest hot air balloon to cross the
ocean.
 In March 2004, Branson set a record by crossing
the English Channel between Britain & France on
an amphibious vessel- in record time in 1hour ,
40 min & 6 sec.

10. Summary of the main characteristics
Values & Beliefs
•He says that he
Strategy
never listens to
Core Values •Listen to people. critics
Encourage •He’s a sponge for
•Helping people communication & new ideas
achieve things that feedback. •Inspire people to
they did not know •Integrate think like
they were capable personnel into entrepreneurs
of other parts of the •You and everyone
•Being a catalyst to organisation . around you will
the success of make mistakes
others
•Constantly
learning.

11. Leadership Qualities
 Art of Delegation  Inspire people to think like
 “Employee should be given entrepreneurs, and
the opportunity to do well whatever you do, treat
in a different Virgin Group them like adults. The
Job. Firing is seldom an hardest taskmaster of all is
option” a person‟s own conscience,
 Interaction between so the more responsibility
employers & managers is you give people, the better
fundamental- Chance to they will work for you.
get heard  There are many ways to
 The key to encouraging run a successful company.
innovation within the What works once may
Virgin ranks, suggest never work again.
Branson, is to listen to any
and all ideas and to offer
feedback.

12. LOGO
www.themegallery.com