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THE FUTURE OF SOCIAL
AND DIGITAL ADS
Zontee Hou for
2017…
Video
Content
Native
Advertising
Influencer
Marketing
@zontee_hou | @innocongress | #innocon
VIDEO CONTENT Live feeds, video podcasts,
slideshows, animation
@zontee_hou | @innocongress | #innocon
NATIVE ADVERTISING Sponsored posts, sponsored
giveaways, paid promotion
@zontee_hou | @innocongress | #innocon
INFLUENCER
MARKETING
From celebrities to micro-
influencers to employees
@zontee_hou | @innocongress | #innocon
2017…
Video
Content
Native
Advertising
Influencer
Marketing
@zontee_hou | @innocongress | #innocon
 The next generation of ads will
respond based on consumers’
needs with ever more nuance,
accuracy, and relevancy.
@zontee_hou | @innocongress | #innocon
WHAT’S NEXT?
FEEDBACK-DRIVEN ADS
Geo-Targeted
and Contextual Ads
Augmented
Reality
Visual
Analysis
@zontee_hou | @innocongress | #innocon
GEO-TARGETED &
CONTEXTUAL ADS
2.0/the next generation
@zontee_hou | @innocongress | #innocon
NOW:
GEO-FENCED
ADS
•  Geo-fenced ads on Facebook,
Instagram, and Snapchat
@zontee_hou | @innocongress | #innocon
NOW:
BLUETOOTH-
BASED ADS
•  Use Bluetooth data from your
open apps
•  Shown in-app in tools like
Facebook
@zontee_hou | @innocongress | #innocon
FUTURE:
ACTIVITY-
DRIVEN ADS
 "The perfect utopia that we joke about
here... is why show thousands of titles?
Why not just show one tremendous
gorgeous image of one title because
we've read your mind and know what it's
going to be?
 Could it happen that we have such
confidence in what you want to watch
that we start autoplaying something?
We're working toward that.”
- Todd Yellin
VP of Product Innovation, Netflix
@zontee_hou | @innocongress | #innocon
AUGMENTED REALITY Added information
@zontee_hou | @innocongress | #innocon
NOW:
INTERACTIVE
LENSES
•  Give the audience an
opportunity to become a part of
the story
@zontee_hou | @innocongress | #innocon
NOW:
INTERACTIVE
APPS
•  Get customers invest by letting
them create based on their own
content
@zontee_hou | @innocongress | #innocon
FUTURE:
TRY BEFORE
YOU BUY
@zontee_hou | @innocongress | #innocon
VISUAL ANALYSIS Big data comes to images
@zontee_hou | @innocongress | #innocon
NOW:
VISUAL
SEARCH
•  Product suggestions based on
visual search
@zontee_hou | @innocongress | #innocon
NOW:
VISUAL
METRICS
•  Data mined based on
machine-learning
•  Reporting on user-generated
content
@zontee_hou | @innocongress | #innocon
FUTURE:
CUSTOM
IMAGERY FOR
YOUR
AUDIENCE
@zontee_hou | @innocongress | #innocon
2020…
Geo-Targeted
and Contextual Ads
Augmented
Reality
Visual
Analysis
@zontee_hou | @innocongress | #innocon
KEEP IN TOUCH
•  hello@mediavolery.com
•  MediaVolery.com
•  @MediaVolery
•  Copyright © 2017 Media Volery LLC, all rights reserved.
@zontee_hou | @innocongress | #innocon

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