Weber's Inn is a hotel in Ann Arbor, Michigan that is developing a social media and search engine optimization strategy to attract more customers. The strategy focuses on increasing their Facebook and Twitter followers, driving social media conversation, optimizing for search phrases related to Ann Arbor hotels, restaurants and vacations, and encouraging customers to share positive experiences to showcase Weber's Inn as a place for families and business travelers. The goal is to increase traffic and exposure by empowering potential customers with real testimonials.