This document contains a questionnaire for a marketing project on hatchback cars. It includes 9 questions about car ownership, preferences, and influencing factors when purchasing a hatchback. It asks about brand, engine type, price range, and levels of importance of factors like price, fuel economy, comfort, and safety features. Demographic questions at the end collect information on age, gender, occupation, education level, and annual income of respondents. The purpose is to gather data about hatchback customers for an academic marketing project.

1. Questionnaire
Declaration:
Dear Sir/Madam,
Dear respondents I am student of UPES pursuing BBA (Oil & Gas Marketing)
degree. As part of my curriculum I am required to do a marketing project on the
hatchback segment of car and all responses given by you will be strictly kept
confidential and used for academic purpose only.
Q1. Do you own a hatchback car?
(a) Yes (b) No (if no…… tick any
of the following)
(a) Planning to have a hatchback car (b) Not interested in having a hatchback car
Q (1.1). If yes, what is your overall satisfaction level with your car?
(a) Highly Satisfied (b) Satisfied (c) Undecided
(e) Dissatisfied (f) Highly Dissatisfied
Q2. Which brand of car do you own?
(a)Marti Suzuki (b) Hyundai (c) Ford
(d)Tata (e) Toyota (f) others (please specify)
________________
Q3. In future would you like to switch to another brand having additional features?
(a)Yes (b) No (c) Yet not decided
Q (3.1) If yes, what is your level of switching?
(a) Extremely high (b) High (c) Moderate (e) Low (f) extremely low
Q4. Which type of car engine would you like to prefer?
(a) Petrol (b) Diesel (c) Others (please specify) ____________
Q5. What price range you are considering?
(a) 1 -3 lakh rupees (b) 3 -5 lakh rupees (c) 4 - 7 lakh rupees
(d)Above 7 lakh

2. Questionnaire
Q6. Scale the factors which would influence your purchasing decision?
Not a factor Rarely Sometimes Others Highly
1 2 3 4 5
Price
Space
Fuel Economy
Comfort
Brand Name
Easy Handling
Safety Features
Engine Performance
Stylish Look
Durability
Q7. You will prefer car manufactured by?
(a) MNCs (b) Indian origin based companies (c) Not a factor
Q8. Do you prefer to have a test drive before buying a car?
(a)Yes (b) No
Q9. What do you think hatchback segment of car is the preferred choice of Indian
middle class family?
(a)Yes (b) No (c) Can’t say
PERSONAL DETAILS:
Age:
Gender:
Marital Status:
Occupation: (A).Govt&Banks (B).Private (C).Academic/Education
(D).Entrepreneur
Qualification:
Annual Income:
E-mail –id:
Thank you for giving your Valuable Time!!!