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CUSTOMER RETENTON QUESTIONNAIRE      NAME :                                                   AGE:            SEX:      OC...
CUSTOMER RETENTON QUESTIONNAIRE   10) What do you think about the style and design of Volkswagen cars?             Very go...
CUSTOMER RETENTON QUESTIONNAIRE   16) Please rate your level of agreement with the following statements (1-5 scale with 1 ...
CUSTOMER RETENTON QUESTIONNAIRE
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customer retention

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customer retention

  1. 1. CUSTOMER RETENTON QUESTIONNAIRE NAME : AGE: SEX: OCCUPATION ADDRESS: 1) What type of car do you prefer from Volkswagen? Small car Sedan Luxury 2) What is your perception about Volkswagenautomobiles product? Very good Good Average Bad 3) From where do you come to know aboutVolkswagenautomobiles? MediaHoardings Newspapers Others ___________. 4) Why do you choose this Volkswagenbrand?Product qualityLow maintenance cheaper rates 5) If you are going to be a customer of Volkswagencars in future what will be your expectation? More varieties of carsImprove quality of car Better after sales services 6) What do you feel about the behavior of sales executives atVolkswagenautomobiles? Bad Average Good Worst 7) Whether executives are able to understand your requirement? Yes No 8) What do you think about the space availability in Volkswagen cars? Extremely spacious Average Less space 9) Do you think that the cars of Volkswagen are capable to attract todays Generations? Yes No cannot say
  2. 2. CUSTOMER RETENTON QUESTIONNAIRE 10) What do you think about the style and design of Volkswagen cars? Very good Good Average Bad 11) New technologies such as Bluetooth device,DIS,reverse parking sensor are provided by Volkswagencars is it good and makes you feel comfort while driving? ExcellentVery good Good Average 12) Volkswagenhas the largest boot space in its segment, what do you think about it? Very good Good Average 13) What do you think about the different variations of price level provided by Volkswagen? Highly price Moderate/average price Low price 14) Please rate your level of satisfaction with sale representative in the following areas 5-Strongly 4- Satisfied 3- Neutral 2-Dissatisfied 2-Strongly satisfied dissatisfiedresponsivenessprofessionalismUnderstandingof my needs 15) Amongst all the touch point being used by the company please mention the most of the effective tools in the following table: Front desk Sales representative Email Website Feedback Calling
  3. 3. CUSTOMER RETENTON QUESTIONNAIRE 16) Please rate your level of agreement with the following statements (1-5 scale with 1 beingstrongly agree,2 being agree,3 being neutral,2 disagree and 1 being completely disagree): 1 2 3 4 5 I believe Company deserves my loyalty Over the past year, my loyalty to Company has grown stronger Company values people and relationships ahead of short-term goals 17) What Promotional factors influenced you to purchase your car Advertisement Reference by friends and relative Family Decision Self Approach Attractive Loan Mechanic Other’s Specify 18) Thinking of similar cars offered by other companies, how would you compare Volkswagenoffered to them? Much better Somewhatbetter About the same Somewhat worse Much worse Don’t know 19) How likely are you to recommend company product to a friend a relative? Would you say the chances are : Excellent Very good Good Fair Poor N.A 20) Finally, what is your suggestion for the Volkswagen for the conditions and requirement provided by them? ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------ -------------------------------------------------------------------------------- Thank you for your time and valuable input
  4. 4. CUSTOMER RETENTON QUESTIONNAIRE

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