2. .Bajaj Auto is a major Indianautomobile manufacturer. .It is India's largest and the world's 4th largest two- and three-wheeler maker. .“Bajaj platina is a superb Example of redefining “the Indian motor cycle” Introdoction
3. Engine 4 stoke, single cylinder natural air cooled. Bore * stroke 53.0mm X45.0m Engine displacement 99.27cc Compression ratio 9.5 0.3 Idling speed 1300150 R.P.M ( in warm condition) Maximum Net power Technical specification:-
4. 603K.W @ 7500 R.P.M. Maximum Net Torque 8.05 N.M @ 4500 R.P.M. Ignition System. Digital C P I Spark Plug Champion PRZ9HC. microUR3AC. Spark Plug gap 0.6 to 0.7 M.M
6. It has superb advantages of engine type 99.27 cc which makes a good road to be ruled by the platina vehicle. Comfort is a very important aspect on vehicle the Bajaj platina is extended high speed riding on the road. super mileage. When it come to brakes the front wheelers provided with hydraulic dise brake which enable with rider to stop the bike effectively. Advantages of Bajaj platina
7. Easy handling and braking. Upright and relaxed riding posture. Bigger dimensions improve stability and ride quality. Wheelbase is four centimeter longer than CT-100. L shaped kick start easier than C shaped ones. Longer front forks. 130 mm drum brakes (optional) for both front and rear wheels. Comfort:-
8. Premium alloy wheels:- “New aluminum alloy die cost wheels are fitted on Bajaj platina up grade bike” Double shock absorbers:- Enhanced damping action of rear suspension. Give smooth ride on extreme road conditions. Superb mileage:- The platina gives a wonderful mileage it gives 108 KM/liter Special features
9. Ride control switch allows fuel saving mode. Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc squared under engine burns fuel more efficiently and generates more power and better torque. Low end torque aids in gaining high mileage, Fuel gauge allows greater control over fuel consumption. Tires are good and long lasting. Low maintenance costs. Unique oil indicator. Mileage and economy.
10. Dear Sir, we are happy to introduce ourself as studying 1st year M.B.A in SNES IMSAR college in CALICUT. we have undertaken a marketing research entitled “marketing of Bajaj Platina” in Calicut city” with special reference to Kvr Bajaj” Could you speak a few minutes in answering the following questions? The information given by you will be used only for our academic purpose your identity will be kept confidential. Thanking you Questionnaire
11. Please mention whatever [ ] applicable. Name : Address : Qualification : S S L C b) P.U.C. c) Graduation d) Post graduation 4) Occupation a) Student b) Business c) Profession e) Employee Other’s please specify___________________ 5) Income of family per month. a) Below 5000 b) 5000-10,000 c) 10,000-15,000 c) 15000 & above
12. 6) Do you have any two wheelers (Bike?) a) Yes b) No 7) If yes which bike you are having a) Bajaj Platina b) Hero Honda d) Passion d) Pulsor e) other 8) If you have Bajaj platina how did you come to know about this product? a) Advertisement b) dealer c) Friends d) News papers 9) What factor do you consider while purchasing Bajaj Platina vehicle? a) Price b) Brand image c) Performance and mileage d) Design and outlook e) Technology f) other 10) What is your opinion about the price of Bajaj Platina a) High b) Reasonable c) Low 11) Do you find any superior factor in Bajaj Platina against other? a) Yes b) No
13. 12) If yes which superior factor do you consider? a) Performance b) Low priced c) After sales and service d) Outlook and design e) other 14) If no which inferior factor. A) Highly priced b) Low mileage c) Pick up d) Low pick up e) other 18) Do you recommended this brand to the potential buyer a) yes b) No
32. The majority of consumers are students. Majority of consumer’s opinion about Bajaj Platina is more value for money 64% & 26% of respondents less value for money that vehicle with others. The main customers fall on the income level of Rs. 5000-10,000 Majority of consumers came to know about Bajaj Platina through Advertising. FINDINGS
33. . The Majority of consumers are satisfied with the technology 92% & 8% is not satisfied with the technology. Consumers buy Bajaj Platina because of pick up 24%&brand image 18%& 6% of consumers motivated by low maintenance and cost. The majority of consumers are satisfied with the current price 72%. 32% of respondents having problem in their Bajaj PlatinFor Durability &design majority of the consumer gave 1st preference at the time of purchase.
34. SUGGESTIONS: As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike. Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip. Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city. Respondents feel that the price are “Bajaj Platina” model is high and suggested that Is should be brought down so that more people can purchase it.
35. Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealer’s should consider bringing improvement is their services to their consumers. Frequent changes of model are not like by the respondents. It is also suggested that company should open a retail outlets in different part of city for the distribution of spare parts.
