1. 1. What is the first car company that comes to your mind in the following segments?
o Huc back car (small car)-____________________
o Sedan car (long car)-_____________________
o Business class car-___________________
o Luxury car- __________________
o SUV (sports utility vehicle)- ____________________
2. Do you have a car?
• Yes
• No
If yes, please specify the brand/company- _______________
3. Are you planning to purchase a car?
• Yes
• No
If yes, which company, please specify- ____________
4. Which of the following car brand would you prefer for purchasing?
• Car from bigger company with wider distribution
• Car from companies with good warrantee and after sale service
• Car from local companies with better price and slightly lesser quality
• Cars belonging to companies with good brand image
• Others
If other’s, please specify- ________________
5. What is the single most reason of initially purchasing the car of the particular
brand?
• Advertisement
• Recommendation of other’s
• Most preferred brand
• Price
• Other’s
If others, please specify- ____________________
6. Rate the following car companies in terms of following parameter (5 being high
And 1 being low rating).
PARAMETERS
COMPANY PERFORMANCE MILAGE MAINTAINENCE LOOKS
Maruti
Suzuki
Hyundai
Honda

2. Toyota
Skoda
Volkswagen
7. Would you like to buy a car, where your favorite celebrity come in the
Advertisement?
• Yes
• No
8. Would you prefer purchasing a car from a dealer who provides you extra extra
benefits like – discounts, loans, insurance, ets?
• Yes
• No
• May be
9. Which company/brand car would you like to buy for city use, like surat?
• Maruti Suzuki
• Honda
• Hyundai
• Toyoto
• Skoda
• Volkswagen
• Others
If other, please specify-_____________
10. Generally, how much are you interested in trying a car of a new brand?
• Very interested
• Somewhat interested
• Not to interested
• Not at all interested
11. Based on your awreness of other car brands , are you satisfied with your
car – which you are presently using?
• Totally satisfied
• Somewhat satisfied
• Satisfied
• Dissatisfied
• Somewhat dissatisfied
• Totally dissatisfied
12. Which according to you, help build a good brand image?
• Warrantee
• Communication strategies
• Competitive price of car

3. • Service and goodwill
• Other
If others, please specify-__________________________