This is under Chapter 6-Assessment in the Affective Domain

1. Development of
Assessment Tools

2. • Assessment tools in the affective domain, those which
are used to assess attitudes, interests, motivations and
self-efficacy, have been developed.

3. Self-Report
It is the most common measurement tool in the
affective domain.
It essentially requires an individual to provide an
account of his/her attitude or feelings toward a
concept or idea or people.
It is sometimes called “written reflections”.

4. Rating Scale
• It is a set of categories designed to elicit
information about a quantitative attribute in
social science.
• The basic concept of any rating sale is that it
consists of a number of categories. These are
usually assigned integers.

5. Likert Scale
1-10 Rating Scale

6. Semantic Differential Scale (SD)
• The SD tries to assess an individual’s reaction to
specific words, ideas, or concepts in terms of
ratings on bipolar scales defined with
contrasting adjectives at each end.

7. Labels:
0 – Neutral
1 – Slightly
2 – Quite
3 - Extremely
The scale measures two
things:
• Directionality of a
reaction – (trendy vs. old-
fashioned)
• Intensity – (slight
through extreme)

8. Basicconsiderations involvedin SDmethodology:
Bipolar adjective scales are a simple, economical
means for obtaining data on people’s reactions.
Ratings on bipolar adjective scales tend to be
correlated, and three basic dimensions of response
account for most of the co-variation in ratings.

9. Evaluation, Potency and Activity (EPA)
For example:
• Evaluation – good or bad
• Potency – powerful or powerless
• Activity – fast or slow
Measurements of a concept on the EPA dimensions are
referred to as the concept’s profile.
The EPA system is notable for being a multi-variate
approach to affective measurement.

10. The SD has been used as a measure of attitude in a wide
variety of projects.
It has been used by other investigators to study attitude
formation, attitudes toward organizations, attitudes
towards jobs and occupations, and attitudes towards
minorities.
The results in these studies support the validity of the
SD as a technique for attitude measurement.

11. Thank You!