1. BRAND PREFERENCE
AMONG YOUTH AND ADULTS
Name: ____________________
Address: ____________________
Phone Number: ____________________
Email id: ____________________
1. Which age group do you belong?
a) 18-35 years b)35-60 years
2. What is your gender ?
a) Male b) Female
3. Which type of product do you prefer more?
a)Local b) Branded
4. What is your occupation ?
a) Business b) Student
c) Professional d) Housewife
5. What is your monthly income (if you are not employed ,
choose your parents income) ?
a)15000-30000 p.m. b) 30000 - 60000 p.m.
c) Above 60000 p.m d) Above 100000 p.m.
6. Are you a price sensitive consumer?
a) Yes b) No
2. 7 .Why do you prefer branded products?
a). for status symbol b). for comfort ability
c). for durability more d). none of these
8 . Are you a loyal customer for the products you buy?
a) Yes always. I stick to the same products.
b) Never. I keep experimenting with new products.
c) Only for quality products.
d)least-priced product.
9. Which of these can be a reason for choosing brands over local
products?
a)Variety b) Quality
c) Price d) Others
10.Which brand do you prefer more for clothes ( if used ) ?
a). Levis b).Tommy Hilfiger
c).Nike d). None of these
11. What are the sources of our product brand information?
a) Family members
b) Peers
c) TV ads
d) Point of sales
e) Website
f) Other________________________________
3. 12.Which brand do you prefer more for watches ?,if used
a). Sonata b). Titan
c). Fastrack d). None of these
. 13What is the proportion of branded to unbranded products in your
house?
a) 20 : 80
b) 50 : 50
c) 60 : 40
d) Other _______________________
14.Do you experiment with different brands?
a) Yes
b) No
c) Sometimes
15.To what extent has the product been successful to meet your needs?
a) To the fullest extent
b) More than 80%
c) 50% – 80%
d) Less than 50%
e) Can’t say
16.The price of branded products
a) Is as per your expectations
b) Is more than your expectations
c) Is less than your expectations
d) Can’t say
4. 17.Does the branded products affect your life style or status in the
society ?
a). Yes b). No
18.Does the branded products affect your life style or status in the
society ?
a). Yes b). No
19 . . Do you use products because they are most available?
a) Yes b) No
20.Which of the following, according to you, help build a good brand
image?
a) Quality
b) Communication strategies
c) Competitive pricing
d) Good value added services
e) Free trails and discounts
f) Others
If‘Others’,pleasespecify _______________
21.Which brand do you prefer for foot wears ?
a). Adidas b). Reebok
c).Red chief d). campus
e). None of these.
5. 22. Which is the best place for buying branded products ?
a). Malls b). Showrooms of particular brand
c).Online purchasing sites d). None of these
23.Rank the after sales service of the product, 1= least and 5 = highest
a) 1
b) 2
c) 3
d) 4
e) 5
24). If you don’t use the branded product currently, would you like to
use it in future?
a). Interested b). Not interested
c).May be d). Already a user
25). Which of these can be the reason for differenceamong brands and
local products ?
a). Variety b). Quality
c).Price d). Others
26). Are you fully satisfied with the brand you are using ? Explain with a
reason.
6. 27) . Give your suggestions for promoting Indian brands?
28 ). Why the demand of branded products increasing day by day
29). Why foreign brands are given more preference than Indian brands ?
30). What is your opinion about the usefulness of branded products ?
Specify a reason .
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