Product Management Event at #ProductCon San Francisco about Mastering the Modern Work by VP of Product Management at Workfront, Erica Antony.

1. www.productschool.com
Master Modern Work by Workfront
VP of Product Management

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10. Erica Antony
S P E A K E R

11. 11 CONFIDENTIAL
Modern Work Management
WORK WITH SPEED, CLARITY, AND FOCUS TO SURPASS YOUR BUSINESS GOALS WITH WORKFRONT

12. 12 CONFIDENTIAL
Workfront helps people do their best work.
OUR MISSION

13. 13 CONFIDENTIAL
WORKING WITH THOUSANDS OF LEADERS

14. 14 CONFIDENTIAL
We know most
companies are
looking at work
ALL WRONG.
THE DIGITAL WORK CRISIS

15. 15 CONFIDENTIAL
It’s not just about collaboration,
project management, going agile
or saying goodbye to silos.
This misses the point.
THE DIGITAL WORK CRISIS

16. 16 CONFIDENTIAL
…digitization creates infinite possibilities bringing new pressures
that today’s organizations are not equipped to handle.
100x faster
Infinite work streams
THE DIGITAL WORK CRISIS
Global complexity
Networked and social
Millions of
variations
Exponential work
product

17. 17 CONFIDENTIAL
Tomorrow’s leaders operate
with a different set of rules
championing a shift to a
NEW MODEL OF WORK.
THE NEW MODEL FOR WORK

18. 18 CONFIDENTIAL
This new model of work accelerates and orchestrates work with
the precision and certainty you run the rest of your business.
THE NEW MODEL FOR WORK
Finance
System of Record
Customer
System of Record
HR
System of Record
IT
System of Record
Operational
System of Record

19. 19 CONFIDENTIAL
THE REQUIREMENTS
Operational
System of
Record
New class of
Modern Work
Management
Built for people.
Familiar and intuitive,
easily connect your
business.
Keep using what you have.
Easy to implement and get going,
start small, and shape the change.
Move at a new pace.
Bring together DNA of work:
collaboration, content and tasks.
Measure anything.
Deep record of every project,
analytic-driven insights and
reporting.
See everything.
Transparency of progress,
resources, outcomes, and
priorities.
Safe and secure.
Built-in security and compliance,
audit with confidence.
One place for work.
Records all work activity across
content and conversations.

20. 20 CONFIDENTIAL
What is Modern Work Management?
The next generation, silo-busting way of working that increases business agility.
OSR
HC
M
ITERPCRM
MEASURE AND OPTIMIZE
COLLABORATE
Work execution Review and
approve
DeliverStrategy and
intake
Budget and plan

21. 21 CONFIDENTIAL
Content for Developing a Product
Intake Analyze Design/Develop Build/Test Deploy Maintain
Attach strategy
documents to new
projects and requests
Carry strategy
documents to the
next stage
Pass content between
Workfront and
Workfront Library
Send approved content
to WF Library for final
deployment
Distribute final content
Capture the true
ROI of work
• Product vision
• MRD (minimum
requirement
documents)
• Roadmaps
• Relevant research
Plans created in
Workfront’s Resource
Planner and Portfolio
Optimizer.
• Wireframes
• Design mocks
• Research interviews
• Survey data
Automate approvals via
Workfront’s review and
approval feedback and
capture feedback in the
proofing viewer.
• Product launch
materials
• External spec sheets
Connect performance of
content to investments
made in its creation.

22. 22 CONFIDENTIAL
Centralize projects
in one solution.
Manage digital
work processes.
Review and
approve digital
work.
Deliver client-facing
services.
Govern compliance
workflows.
Automate the work processes
that ensure regulatory, brand,
and corporate compliance.
VISIBILITY PREDICTABILITY & SPEED QUALITY EFFICIENCY CONTROL
Deliver services to
stakeholders and clients while
maximizing resource
utilization.
Provide fast, collaborative
review and approval of digital
assets for quality and
consistency.
Bring product ideas, creative
work, and content to market
faster and more efficiently.
Manage all projects in one
collaborative system for
greater visibility into all work.
30% increase in
project capacity.
Organizations work better, smarter, and faster
Workfront increases business agility through five broad use cases
30%
70% decrease in
time to market.
70%
98% on-time
delivery rate.
98%
29% fewer
revisions.
29%
5x increase in
adherence to corporate
processes.
5x

23. 23 CONFIDENTIAL
“Workfront delivers fact-based, data-driven
information in real time. It’s our single source of
truth.”
Perry Hovanic
Director of New Product Innovation
Improved collaboration with 40 task owners
across multiple organizations and teams.

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