Product Management Event at #ProductCon London about Machine Learning and how it Delivers Personalized Experiences by Product Manager at Expedia Group, Ammar Jawad.
Data Driven PM in Big Organizations by Barclays Dir of Product & Data ScienceProduct School
Product Management Event at #ProductCon London about Data Driven PM in Big Organizations by Director of Product & Data Science at Barclays, Jennifer Drabble.
Panaseer Sr. PM on How to Use Data as a Product ManagerProduct School
Main takeaways:
- Importance of informing your decisions with data
- Know the difference between qualitative and quantitative data, when to use it and how to adjust it
- The importance of knowing how to perform proper usability testing and why to expose this to your entire team so they see first - hand how users interact with your product
Data Driven PM in Big Organizations by Barclays Dir of Product & Data ScienceProduct School
Product Management Event at #ProductCon London about Data Driven PM in Big Organizations by Director of Product & Data Science at Barclays, Jennifer Drabble.
Panaseer Sr. PM on How to Use Data as a Product ManagerProduct School
Main takeaways:
- Importance of informing your decisions with data
- Know the difference between qualitative and quantitative data, when to use it and how to adjust it
- The importance of knowing how to perform proper usability testing and why to expose this to your entire team so they see first - hand how users interact with your product
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
How to Develop a Great Product by King Product ManagerProduct School
Main takeaways from this presentation
-The role of a Product Manager in the prototyping / ideation phase
-Opportunity generation
-Hypothesis driven approach for product development
Why Google Analytics Is Important in PM by MU Sigma PMProduct School
Main takeaways:
- As a Product Manager, why should you care about google analytics?
- You will have an analytics Swiss army knife to answer questions around users, acquisition, engagement, marketing, and conversion metrics
- Introduction to advanced features in google analytics
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct School
Product Management Event at #ProductCon San Francisco about Product Strategy: Idea to Action by Senior Product Manager at Coinbase, Anna Marie Clifton.
Vector Head of Product on How to Make a World of Difference (B2B vs B2C)Product School
Main Takeaways:
- Learn why B2B and B2C Product Managers are very different.
- How the customer impacts the Product Manager style.
- What that means for your approach to B2B Product Management.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment. So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
Learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize your campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track your progresses using Engagio and AirTable.
Why Questioning the Product is Important by McDonald's PMProduct School
This presentation's main takeaways:
Main takeaways:
- The importance of asking 'Why', What is the purpose and vision of this product, what problems does it solve?
- Scaling Agile for Enterprise
- Delivering Killer features
MyMbaCircle Founders on What is the Importance of Growth MindsetProduct School
Main takeaways:
- "Growth mindset" is the single most important factor to make a transition to tech and entrepreneurship
- Learn by creating an actual product: Think about the problem-solution space and try building a product, anything!, to get started
- Building a good product is just the first step - hustle to find, acquire and convert your customers till you find the right strategy
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
How to Develop a Great Product by King Product ManagerProduct School
Main takeaways from this presentation
-The role of a Product Manager in the prototyping / ideation phase
-Opportunity generation
-Hypothesis driven approach for product development
Why Google Analytics Is Important in PM by MU Sigma PMProduct School
Main takeaways:
- As a Product Manager, why should you care about google analytics?
- You will have an analytics Swiss army knife to answer questions around users, acquisition, engagement, marketing, and conversion metrics
- Introduction to advanced features in google analytics
Building a Data Driven Culture by Microsoft Sr ManagerProduct School
Product Management Event at #ProductCon Seattle on Building a Data Driven Culture by Ria Sankar, Senior Manager, Analytics for Ethics & Compliance at Microsoft.
Product Strategy: Idea to Action by Coinbase Sr Product ManagerProduct School
Product Management Event at #ProductCon San Francisco about Product Strategy: Idea to Action by Senior Product Manager at Coinbase, Anna Marie Clifton.
Vector Head of Product on How to Make a World of Difference (B2B vs B2C)Product School
Main Takeaways:
- Learn why B2B and B2C Product Managers are very different.
- How the customer impacts the Product Manager style.
- What that means for your approach to B2B Product Management.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment. So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
Learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize your campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track your progresses using Engagio and AirTable.
Why Questioning the Product is Important by McDonald's PMProduct School
This presentation's main takeaways:
Main takeaways:
- The importance of asking 'Why', What is the purpose and vision of this product, what problems does it solve?
- Scaling Agile for Enterprise
- Delivering Killer features
In our hyperconnected world, sales organizations must be able to rapidly innovate, harness exploding data volumes and serve the segment of one. To adapt to today’s realities, sales organizations are leveraging intelligent applications to enable better decision-making, automate enablement processes, engage customers and generate more revenue. Intelligent or machine learning applications can significantly reduce business process time and cost, enabling capabilities such as real-time coaching, dynamic learning content generation and prescriptive learning. According to Gartner, by 2018, over 50 percent of large organizations globally will compete using advanced analytics and proprietary algorithms. Gain an SAP insider’s perspective into the key business benefits and challenges of intelligent applications, examples of intelligent applications in development, and key strategies to ensure implementation success. Leave the session with strategies you can immediately implement to accelerate your digital sales transformation.
Building Scalable ML Products by TripAdvisor PM & Data ScientistProduct School
Main takeaways:
- How to build Product Roadmap together with Data Science
- How to Prioritize Machine Learning features
- Measuring success on Machine Learning models
Predictions 2019: Digital journeys are well on their way Belatrix Software
2018 was a year when executives focused intensely on creating new digital business models. Emerging technologies provide the basis for new forms of business, and more importantly, of customer value. 2019 will see companies continue on their journeys to becoming more mature digital organizations.
- How AI will change how we develop and test software.
- Why new technologies such as Google Flutter provide new business opportunities.
- How companies in fast-growing markets are leapfrogging traditional tech adoption cycles -and what this means for executives faced with a changing competitive landscape.
- How Augmented Reality will shape the future of UX design.
Artificial Intelligence (AI) is expected to replace a third of U.S. jobs in the next twenty years, while also creating new opportunities for growth and innovation. Industries such as mortgage, real estate, and financial services are already seeing a need to adapt quickly to accommodate changes in AI. In this webinar, participants will learn the truth about AI and how it will impact the mortgage industry, along with several insights into new technology trends and applications that are shaping the industry today. Specifically, participants will learn:
New applications for technology such as “bitcoin” and how the cryptocurrency may be used in the future of real estate transactions
How mortgage companies are using AI and automated technologies to improve the lending experience
Strategies for adapting to fast-changing technology
How to Build Enterprise AI Products by IBM Product ManagerProduct School
Main takeaways:
- Introduction to AI in the enterprise
- Unique challenges and opportunities for building AI products for the enterprise
- Planning your Enterprise AI journey
This is a deck on the state of Artificial Intelligence applications in Marketing. It covers an overview of the AI types and algorithms being used for Marketing use cases, a brief of the near-term future of AI in marketing, and covers some Marketing startups focusing on AI technologies.
This talk covers the PM framework needed to lead AI incubations. Product school webinar video at https://www.linkedin.com/video/live/urn:li:ugcPost:6690684172895322113/
Using Data Science to Build an End-to-End Recommendation SystemVMware Tanzu
We get recommendations everyday: Facebook recommends people we should connect with; Amazon recommends products we should buy; and Google Maps recommends routes to take. What all these recommendation systems have in common are data science and modern software development.
Recommendation systems are also valuable for companies in industries as diverse as retail, telecommunications, and energy. In a recent engagement, for example, Pivotal data scientists and developers worked with a large energy company to build a machine learning-based product recommendation system to deliver intelligent and targeted product recommendations to customers to increase revenue.
In this webinar, Pivotal data scientist Ambarish Joshi will take you step-by-step through the engagement, explaining how he and his Pivotal colleagues worked with the customer to collect and analyze data, develop predictive models, and operationalize the resulting insights and surface them via APIs to customer-facing applications. In addition, you will learn how to:
- Apply agile practices to data science and analytics.
- Use test-driven development for feature engineering, model scoring, and validating scripts.
- Automate data science pipelines using pyspark scripts to generate recommendations.
- Apply a microservices-based architecture to integrate product recommendations into mobile applications and call center systems.
Presenters: Ambarish Joshi and Jeff Kelly, Pivotal
Bridging the Sales/Marketing Microcontent Gap with AIJoseph Fung
Presented at the Sales Enablement Society 2018 Annual Conference, this session dug into the strategies and tactics involved in leveraging Microcontent. If you're a Sales Enablement professional, this presentation will provide you with the tools necessary to get started with Microcontent today, regardless of the AI platform you use.
Salesforce Einstein: Use Cases and Product Features
#ImpactSalesforceSaturday Session
by @newdelhisfdcdug
Date and Time
Saturday, June 29, 2019
11:30 AM – 12:30 pm
Location: Online
A warm welcome to all the members and Guests in the meetup.
Join us for #ImpactSalesforceSaturday a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Speaker: Jayant Joshi
Jayant is a Salesforce Technology Delivery Architect and Manager (Multi-Cloud) working on Large and Mid Size CRM Implementation Projects. Overall, He has around 14 years of CRM delivery experience with 9+ years in Salesforce.com Projects and Opportunities. He is very passionate about emerging technologies and has a deep interest in major innovations around the world. He has 19 Salesforce Certifications and accreditations currently and is passionate about various Salesforce Products including Salesforce Einstein.
Agenda
a. Introduction
b. Salesforce Einstein – Products and Use Cases
c. Q & A
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
11. How Machine Learning
Delivers Personalized
Experiences
Ammar Jawad
Product Manager, Personalisation & ML Platform
Expedia Group
11
12. Agenda
- Understanding AI, ML and Deep Learning
- AI and Product Management
- Degree of Personalisation
- Feedback loops and Collective intelligence
- AI Product Manager
12
13. Difference between software engineering and ML
In traditional software engineering...
13
In (most) ML applications...
A human analyses a problem, writes code,
turns into a program which then translates
inputs to outputs.
A computer figures out the best program to
write using statistics by looking at a set of
examples and their desired output.
14. AI, Machine Learning and Deep Learning
14
AI is...
A discipline that has to do
with the theory and
methods to build machines
to resemble humans.
ML is...
A toolset which can be used to solve
certain kinds of AI problems.
Machines do not start out intelligent
but become so after being trained.
DL is...
A subfield of ML which learn
representations of data by layers
of increasingly meaningful
representations. Layered
representations are learned
through neural networks.
Machine Learning
Deep Learning
Artificial Intelligence
15. Impact of ML on Products
15
No more one-size-fits-all solutions Increased commercial value
● Adapt to users
● Anticipate users’ needs
● Fulfill user intent
● De-averaging
● Upsell, cross sell and the right
complimentary products
● Human-level expertise at scale
16. When should a consumer-facing feature be powered by ML?
16
Would some users find
the feature more
relevant than others?
Machine Learning Heuristic rules
Yes No
17. Types of ML features
17
Feature-level
● Recommended destinations custom-tailored to
each user
● Ordering images based on what the user is
most likely interested to see
● Chatbots to answer simple customer service
tickets
Delivery-level
● Multi-Armed Bandits experimenting to
identify the right widget size per user segment
● Contextual Bandits testing different string
translations based on behaviour/technological
differences of users in a particular region, e.g.
youth/adults.
18. Degree of Personalization - Considerations for Product
18
Non-Personalized Targeted Highly Targeted Semi-Personalized Personalized
Source: BBC Source: Katar Investments Source: Copenhagen Airport Source: Manning Publications Source: Spotify
Low High
20. Targeted products: The case for Multi-Armed Bandits
20
Variant AControl Variant B
Variant
C
25%
25% 25%
25%
A/B Testing
Multi-Armed
Bandits
75% of all traffic is sent to suboptimal variants.
Control
Variant A
Variant B
Variant
C
25%
25%
25%
25%
Day 1
Control
Variant A
Variant B
Variant
C
13%
28%
5%
54%
Day 2
Variant A
Variant
C
19%
81%
Day n
21. Targeted products: Multi-Armed Bandits (Part II)
Online decision making
- Should I exploit? (make the best decision given current info)
- Should I explore? (gather more info)
Best long-term strategy may involve short-term sacrifices to maximise long-term gain
Other examples may include:
21
22. Targeted products: Multi-Armed Bandits (Part III)
22
Three main approaches to exploration:
1. Random exploration
Explore based on a probability to take a random action, e.g. explore 20% of
the time.
1. Optimism in the face of uncertainty
When faced with options for which we know the value of each except one
action which value is unknown then there is a bias towards the action with an
unknown outcome.
1. Information state space
Consider agent’s information as part of its state
Look ahead to see how information helps reward
23. Reinforcement Learning in Online decision making
23
Action Reward
Action RewardContext
Multi-Armed Bandits
Contextual Bandits
24. Highly Targeted Products: Contextual Bandits
24
Region Time of Day Variants
Latin America Morning Control
EMEA Night Variant A
APAC Morning Variant B
Contextual Bandits are Multi-Armed Bandits for each segment
25. Optimising the right KPI in Reinforcement Learning
25
The AI agent is optimising for “score earned” which
has unintended consequences.
26. Personalized products: Recommender Systems (RS)
Recommender systems are based on calculating similarity and distance between a set
of users or items
26
UserId MovieId Rating
0 0 4
0 1 5
0 2 4
2 0 4
2 1 4
2 2
27. Personalized products: Humans-in-the-loop in RS
27
User1 User2
Dominican Republic Dominican Republic
Thailand Thailand
Cambodia Cambodia
The Netherlands The Netherlands
Spain Spain
Brazil Brazil
Philippines
Hypothetical example of destinations travelled by two users
28. Feedback Loops: Personalization is data-hungry
28
MODEL TUNING
PROCESS
INSIGHT
GENERATION
INPUTS OUTPUTS
Adapted from “How Googles does Machine Learning”, Coursera
30. Rise of the AI Product Manager
● 20% of jobs in the UK expected to be displaced by AI over the next 20 years 1
○ Approximately equal to the additional jobs created by AI in the same period.
● Companies increasingly leverage ML to gain competitive advantages
● Users increasingly demand better experiences only delivered via AI
● Personalisation only possible through ML
● Tech companies are looking for product leaders with AI expertise to help navigate
30
1. PWC, UK Economic Outlook July 2018
31. Roadmap to become a great AI Product Manager
● Excel (formulas, pivot tables, vlookups)
● Statistics (descriptive, inferential)
● Maths (algebra, linear algebra, calculus)
● Coding in Python (variables, functions, objects)
● SQL (joins, order by, group by, data aggregation, basic subqueries)
● Machine Learning (supervised, unsupervised)
● Deep Learning (ANNs, CNNs, NLP)
31
32. Summary
● Understanding AI, ML and DL
● Product and ML
● Degree of Personalization
● Feedback loops in features
● Collective intelligence in products
● AI Product Managers
32
34. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online