Slides for talk on "Deceptively Simple – Designing a Voice Experience for an Audience that is Still Learning to Speak " given by Pau Jackson, BBC at IWMW 2019.

3. designing for children

4. designing for children is
designing for everyone

5. Paul Jackson
@madebymagnolia
Deceptively
Simple

6. What are the challenges?

7. Children aren't
good at speaking

8. Children are
very sensitive

9. Children have a
short attention span

10. How do you solve these problems?

11. Expect things to go
wrong and design for it.1

12. Don't keep children stuck in
error loops. Turn a bad situation
good by progressing them even
when they're misunderstood.
Design Principle

14. Ask questions that
have distinctive,
easy to say answers.
Design Principle

15. Would you like to play a game or hear a story?

16. Would you like a game or a story?

17. Don't frustrate children.
Take the blame if you do.2

18. Never use language or
tone to make the child feel
like they're to blame.
Design Principle

19. Sorry, I didn’t understand what you said.

20. Sorry, I didn’t understand.

21. If you're asking a question, end
the sentence with it and listen
for an answer immediately.
Design Principle

22. Who do you want to play with?
Children answer here
Andy or Justin?

23. Who do you want to play with?Andy and Justin are here.
Children answer here

24. Don't bore us,
get to the chorus3

25. When offering a choice
provide no more than
3 options.
Design Principle

28. Let’s listen and find out who’s here to play
The Go Jetters
Hi, I’m Andy
Who do you want to play with?
Rebecca
Rebecca
Andy
Ubercorn
Let’s listen and find out who’s here to play
The Go Jetters
Hi, I’m Andy
Who do you want to play with?
Call to action
Open question
Randomly chosen
Randomly chosen

29. Expect things to go
wrong and design
for it
Don’t frustrate users,
and take the blame if
you do
Don’t bore us, get to
the chorus
In conclusion

30. bbc.co.uk/gel

32. Paul Jackson
@madebymagnolia
Thank you
Alexa, open CBeebies💬