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Online Tools for Effective Organizing

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Online Tools for Effective Organizing

  1. 1. Utilizing Online Tools for Effective Organizing Presented by Danielle Brigida and Dominique Burgunder-Johnson January 31, 2011
  2. 2. WHAT IS ONLINE ORGANIZING? Image: http://www.clevearguelles.com/wp-content/uploads/2010/09/vote_online.gif
  3. 3. WHY I LOVE IT. Image: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/12/30/1293667369797/Chinese-customers-surf-th-007.jpg
  4. 4. BEST PRACTICES <ul><li>Deliver Focused and Goal Driven Campaigns </li></ul><ul><li>Cultivate Community </li></ul>Image: Flickr / Grant Neufeld
  5. 5. IT ALL BEGINS WITH A MEASURABLE GOAL! <ul><li>Advocacy </li></ul><ul><li>Crowdbuilding </li></ul><ul><li>Education </li></ul><ul><li>Fundraising </li></ul><ul><li>Recruitment </li></ul><ul><li>Cultivation </li></ul>Image: Flickr / Nathan Forget
  6. 6. DEVELOPING A STRATEGY <ul><li>Identify audience </li></ul><ul><li>Specific goals </li></ul><ul><li>Time investment </li></ul><ul><li>Outreach plan </li></ul><ul><li>Long-term plan </li></ul>Image: Flickr / Iowa Red Bulls
  7. 7. RESEARCH TOOLS <ul><li>Google </li></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Alerts </li></ul></ul><ul><ul><li>Reader (RSS feed) </li></ul></ul><ul><ul><li>Forms (survey, polls) </li></ul></ul><ul><li>Survey/Polls </li></ul><ul><ul><li>Surveymonkey.com </li></ul></ul><ul><ul><li>Polldaddy.com </li></ul></ul>
  8. 8. RESEARCH TOOLS (FOR LISTENING) <ul><li>Blogs </li></ul><ul><ul><li>Blogpulse </li></ul></ul><ul><ul><li>Icerocket </li></ul></ul><ul><ul><li>Google Blog Search </li></ul></ul><ul><li>Facebook/Twitter </li></ul><ul><ul><li>Search.twitter </li></ul></ul><ul><ul><li>Social Mention </li></ul></ul><ul><ul><li>Kurrently </li></ul></ul><ul><ul><li>Boardreader </li></ul></ul><ul><ul><li>Addictomatic </li></ul></ul>
  9. 9. INFORMATION “HUBS” <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Online Community Site </li></ul>
  10. 10. INFORMATION “HUBS” <ul><li>Facebook Fan Page </li></ul><ul><li>Facebook Group </li></ul><ul><li>Causes </li></ul><ul><li>Myspace Profile </li></ul><ul><li>Care2 Profile </li></ul><ul><li>Linkedin </li></ul><ul><li>Wikipedia Page </li></ul>
  11. 11. INFORMATION “HUBS” – BLOGGING TOOLS <ul><li>Word Press </li></ul><ul><li>Typepad </li></ul><ul><li>Blogspot </li></ul><ul><li>Blogger </li></ul><ul><li>Posterous </li></ul><ul><li>Tumblr </li></ul>
  12. 12. AUDIO-VISUAL ASSETS <ul><li>Podcasts </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Google Maps </li></ul>
  13. 13. ACTIVATION “HUBS” <ul><li>Online Petition </li></ul><ul><li>Call page </li></ul><ul><li>LTE page </li></ul><ul><li>Event page </li></ul>
  14. 14. ACTIVATION “HUBS” - ONLINE PETITIONS <ul><li>Free </li></ul><ul><ul><li>Change.org </li></ul></ul><ul><ul><li>Act.ly </li></ul></ul><ul><ul><li>Care2 </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Cost </li></ul><ul><ul><li>Change.org </li></ul></ul><ul><ul><li>Care2 </li></ul></ul><ul><ul><li>Democracy in Action </li></ul></ul><ul><ul><li>Convio </li></ul></ul>
  15. 15. ACTIVATION “HUBS” – EVENTS <ul><li>Facebook Events </li></ul><ul><li>Evite.com </li></ul><ul><li>Plancast </li></ul><ul><li>Yelp </li></ul><ul><li>Meetup </li></ul><ul><li>Craigslist </li></ul>
  16. 16. THE “HUB” – BEST PRACTICES <ul><li>Audience-centric </li></ul><ul><li>Interactive </li></ul><ul><li>The layered cake </li></ul><ul><li>Keep it fresh! </li></ul>
  17. 17. MARKETING YOUR “HUB(S)” <ul><li>Email </li></ul><ul><ul><li>Bcc’ing </li></ul></ul><ul><ul><li>Listserves </li></ul></ul><ul><ul><li>CRM Systems </li></ul></ul><ul><li>Social networking sites </li></ul><ul><li>Mobile applications </li></ul>
  18. 18. MARKETING TOOLS - FREE <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Texting </li></ul><ul><li>Blog comments </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Linkedin </li></ul>
  19. 19. MARKETING TOOLS - COST <ul><li>Email </li></ul><ul><ul><li>Democracy in Action </li></ul></ul><ul><ul><li>Convio </li></ul></ul><ul><li>Mobile Commons </li></ul><ul><li>Web ads </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>facebook </li></ul></ul>
  20. 20. MARKETING YOUR “HUB(S)” <ul><li>Audience-centric </li></ul><ul><li>Repetition </li></ul><ul><li>Consistency </li></ul><ul><li>Market the marketers </li></ul>
  21. 21. COMMUNITY CULTIVATION TOOLS <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Myspace </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Care2 </li></ul><ul><li>Causes </li></ul>
  22. 22. CULTIVATING COMMUNITY <ul><li>Inform </li></ul><ul><li>Engage </li></ul><ul><li>Celebrate </li></ul><ul><li>Inspire </li></ul>
  23. 23. CULTIVATING COMMUNITY <ul><li>Be personable </li></ul><ul><li>Meet your audience where they’re already at </li></ul><ul><li>Listen Twice as much as you TALK </li></ul><ul><li>Promote user-generated content </li></ul><ul><li>To censor or not to censor??? </li></ul>
  24. 24. INTERNAL COLLABORATION TOOLS <ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Groups </li></ul><ul><li>Google Chat </li></ul><ul><li>Skype </li></ul><ul><li>Yammer </li></ul><ul><li>Meebo </li></ul><ul><li>SocialCast </li></ul><ul><li>Frid.ge </li></ul>

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