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Hessa Al Ghurair
Chief People Officer
Tanfeeth
TM
Employee Engagement: From a Big
Corporate Buzzword to Practical
Implementation
How we move people from Engaged to Married
Hessa Al Ghurair
Chief People Officer - Tanfeeth
3
A little bit about me..
Joined
Mashreq as
Trainee
2002 2008 2011 - now
HRBP
Wholesale
& Retail
ENBD
Chief
People
Office
Tanfeeth
In 2011, I moved from Emirates NBD to become Chief People Officer of
Tanfeeth, a fast growing multi-function business services subsidiary
4
2,200 FTE
September
2014
20 FTE
May
2011
Move to
Tanfeeth HQ
December
2013
At Tanfeeth people are our core asset, so I knew I had to build a
strong HR foundation to support our business strategy and goals
5
Culture
Talent &
Development
Performance
& Rewards
Line HR
Support
One of the most important things for us is to manage engagement,
not just for fun’s sake but to drive business results
6
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT
Contrary to conventional engagement wisdom, we really only focus
on the extremes – since that’s where the impact will be
Disengaged Engaged
Actively
Engaged
Actively
Disengaged
7
Saboteurs Extra Milers
Divorced Married
We have a young, energetic and fun bunch of millenials working
for us so our engagement initiatives have to be aligned
8
2,200
employees
47
Nationalities
29
Average
age
90%
Frontline
staff
Annual
Survey
Annual
Tanfeeth
Day
Career
Paths &
Development
Like most of you here today, we have the basic strategic and
tactical engagement initiatives and frameworks in place
9
Annual
Survey
Annual
Tanfeeth
Day
Career
Paths &
Development
Like most of you here today, we have the basic strategic and
tactical engagement initiatives and frameworks in place
10
Continuous
Surveys &
Feedback
Weekly
Engagement
Calendar
Personalized
Development &
Growth Plans
11
But let me tell you about some of the simple, practical things we
did, that really carried a tremendous impact on our floors
Umrah
Offer
Leadership
Breakfasts
Chief
Cooking
Officer Tanfeeth
Got
Talent
Tanfeeth
Got
Game
Make
A
Wish
Ice
Cream
Day
Some of our people had never been able to go on Umrah, so we
set up a fund to help them fulfill their pilgrimage
12
Annual
draw
15 people
In 2013
25 expected
in 2014
13
0Leadership pulse breakfasts
14
0Chief Cooking Officer
15
TANFEETH GOT
0Tanfeeth Got Game
16
17
Make A Wish!
18
0Ice cream day
Biggest
impact!
So what's the take home message?
19
19
So what's the take home message?
20
Everything is relative and contextual
There is no cookie cutter approach..
…but there is one guiding principle:
LISTEN TO YOUR WORKFORCE,
UNDERSTAND YOUR PEOPLE 20
And that’s how we’ve moved our people from Engaged….
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT
21
Married
Employees
Tanfeeth
to Married
Married
And that’s how we’ve moved our people from Engaged….to Married
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT
22
Employees
Tanfeeth

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Employee Communication, Engagement and Enjoyment at Tanfeeth

  • 1. Hessa Al Ghurair Chief People Officer Tanfeeth
  • 2. TM Employee Engagement: From a Big Corporate Buzzword to Practical Implementation How we move people from Engaged to Married Hessa Al Ghurair Chief People Officer - Tanfeeth
  • 3. 3 A little bit about me.. Joined Mashreq as Trainee 2002 2008 2011 - now HRBP Wholesale & Retail ENBD Chief People Office Tanfeeth
  • 4. In 2011, I moved from Emirates NBD to become Chief People Officer of Tanfeeth, a fast growing multi-function business services subsidiary 4 2,200 FTE September 2014 20 FTE May 2011 Move to Tanfeeth HQ December 2013
  • 5. At Tanfeeth people are our core asset, so I knew I had to build a strong HR foundation to support our business strategy and goals 5 Culture Talent & Development Performance & Rewards Line HR Support
  • 6. One of the most important things for us is to manage engagement, not just for fun’s sake but to drive business results 6 Actively Engaged Workforce Increased & Sustained Performance BUSINESS IMPACT
  • 7. Contrary to conventional engagement wisdom, we really only focus on the extremes – since that’s where the impact will be Disengaged Engaged Actively Engaged Actively Disengaged 7 Saboteurs Extra Milers Divorced Married
  • 8. We have a young, energetic and fun bunch of millenials working for us so our engagement initiatives have to be aligned 8 2,200 employees 47 Nationalities 29 Average age 90% Frontline staff
  • 9. Annual Survey Annual Tanfeeth Day Career Paths & Development Like most of you here today, we have the basic strategic and tactical engagement initiatives and frameworks in place 9
  • 10. Annual Survey Annual Tanfeeth Day Career Paths & Development Like most of you here today, we have the basic strategic and tactical engagement initiatives and frameworks in place 10 Continuous Surveys & Feedback Weekly Engagement Calendar Personalized Development & Growth Plans
  • 11. 11 But let me tell you about some of the simple, practical things we did, that really carried a tremendous impact on our floors Umrah Offer Leadership Breakfasts Chief Cooking Officer Tanfeeth Got Talent Tanfeeth Got Game Make A Wish Ice Cream Day
  • 12. Some of our people had never been able to go on Umrah, so we set up a fund to help them fulfill their pilgrimage 12 Annual draw 15 people In 2013 25 expected in 2014
  • 19. So what's the take home message? 19 19
  • 20. So what's the take home message? 20 Everything is relative and contextual There is no cookie cutter approach.. …but there is one guiding principle: LISTEN TO YOUR WORKFORCE, UNDERSTAND YOUR PEOPLE 20
  • 21. And that’s how we’ve moved our people from Engaged…. Actively Engaged Workforce Increased & Sustained Performance BUSINESS IMPACT 21 Married Employees Tanfeeth to Married
  • 22. Married And that’s how we’ve moved our people from Engaged….to Married Actively Engaged Workforce Increased & Sustained Performance BUSINESS IMPACT 22 Employees Tanfeeth