HR Summit and Expo Africa 2015 - Integrated hiring solutions to streamline and optimise employee recruitment
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This session will demonstrate how IBM talent acquisition solutions harness the integrated power of industry leading software, behavioural sciences and social strategies for gaining valuable insights that lead to successful matching of employee and job roles. You will learn how to leverage IBM talent acquisition solutions to attract, hire and onboard top performers.
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HR Summit and Expo Africa 2015 - Integrated hiring solutions to streamline and optimise employee recruitment
- 1. © 2015 IBM CorporationIBM Confidential Integrated hiring solutions to streamline and optimise employee recruitment Session Code: HRSA03
- 2. Tuesday, 29th September 2015 Talent Acquisition HR Summit & Expo 2015
- 3. 100 years of Analytics Workforce science Design Thinking User-centric methodology Data Security & Privacy Research & Thought Leadership
- 4. © 2015 IBM CorporationIBM Confidential HOW DOES IBM MAKE A WORKFORCE SMARTER? WE START WITH BEHAVIORAL SCIENCES WE ENABLE COLLABORATION WE TURN BIG DATA INTO BIG INSIGHTS WE OFFER AN EXCEPTIONAL DIGITAL WORKPLACE EXPERIENCE
- 5. © 2015 IBM CorporationIBM Confidential Key Trends for Talent Acquisition in 2015 Key Interval Research, 2015 Bersin, 2014 CB Insights, 2015 Bersin, 2014 Data, decision-making and analytics drive value. Record levels of VC investment in HR technology – especially talent acquisition. User satisfaction is the name of the game. Experience of every user is important Influx of new, innovative systems – Open TS Framework Outcomes and decisions are key
- 6. © 2015 IBM CorporationIBM Confidential How can IBM help attract and hire the right talent to grow your business? Your talent. Your systems. Your outcomes.
- 7. © 2015 IBM CorporationIBM Confidential The one-vendor idea has come and gone. In today's cloud-based technology environment, companies can easily integrate multiple solutions. -Josh Bersin, Bersin by Deloitte HR Technology for 2015: Ten Big Disruptions Ahead Your systems. Select Best in Breed for Talent Acquisition Suite • IDC ranked IBM Smarter Workforce a Leader in its annual IDC Marketscape for Integrated Talent Management solutions, Oct 2014 • IDC ranked IBM #1 in Recruiting in the IDC Marketshare for HCM Applications report, 2014 • Nucleus Research ranked IBM a Leader in its “HCM Value Matrix 1H '2015” • Aragon Research ranks IBM a Leader in the “Aragon Globe for Learning 2014” • McLean & Company ranked IBM/Kenexa a "Champion" & "Trend Setter Award“ for Talent Management - Vendor Landscape 2014. • IDC ranked IBM Smarter Workforce a Leader in its annual IDC Marketscape for Recruiting in Integrated Talent Management solutions, Jan 2015
- 8. © 2015 IBM CorporationIBM Confidential Single-vendor Strategy • Unified look & feel • Cross-module reporting/analytics • Reduced choice; must utilize all modules from the same vendor to realize the benefits of integration • Existing investments must be discarded Multi-vendor Strategy • Can select the best provider in each area • Can retain legacy technology investments where it makes sense • Users must deal with multiple systems • Cross-module reporting/analytics is difficult Framework Strategy • Can select the best provider in each area • Can retain legacy technology investments where it makes sense • Unified look & feel • Cross-module reporting/analytics Your systems.
- 9. © 2015 IBM CorporationIBM Confidential Your outcomes. What if you could save 500,000 work days in one year? What if you could increase customer satisfaction by 23%? What if your top performers brought in $3M more revenue each year? What if you could shave 12 days off a recruiting process?
- 10. © 2015 IBM CorporationIBM Confidential The art of marketing to the right talent. The science of refining a selection process. Hire right through a culture fit study. Rapidly select, hire and onboard employees who would deliver a unique customer experience Assessments: http://bit.ly/1CzhmnY $3M sales increase in top performing stores BrassRing + Assessments + Branding http://bit.ly/1MBSt1U Won a contract which required the doubling of employee headcount - qualified scientists Culture fit study http://bit.ly/1ntlKmN
- 12. © 2015 IBM CorporationIBM Confidential12 Our Talent Acquisition product strategy Experiences matter. Your experience with technology should be simple and engaging. We continue to be focused on experiences for contacts, candidates, new hires, recruiters, sourcers, onboarding specialists and hiring managers. It is our belief that our technology should make everyone's life easier, we look to balance process enhancements with innovative functionality. Attracting, connecting, hiring and engaging talent has evolved. Recruiting teams now closely mirror a marketing department, delivering social strategies, attraction campaigns, employment brands and defining target audiences. Because of this evolution, we are committed to offering technology and consulting services that help you and your team succeed as ‘marketers.’ We believe that your data should work for you. We are focused helping you make data-driven decisions that result in a more productive Talent Acquisition team. We go beyond the basic reports into compliance, quality of hire, source of hire, candidate experience and new hire engagement. Integrations and partnerships should solve business problems. Our goal is to develop partnerships that put your business needs above system limitations. From end-to-end talent suites, HRIS and the newest start-ups, it is our role to help integrate the systems and applications you’ve invested in and those you haven’t even heard of yet. Recruiting is marketing. Make your data work. Success-driven partnerships.
- 13. © 2015 IBM CorporationIBM Confidential13 Experiences matter. Your experience with technology should be simple and engaging. We continue to be focused on experiences for contacts, candidates, new hires, recruiters, sourcers, onboarding specialists and hiring managers. It is our belief that our technology should make everyone's life easier, we look to balance process enhancements with innovative functionality. Our 4-point strategy on leading the market Attracting, connecting, hiring and engaging talent has evolved. Recruiting teams now closely mirror a marketing department, delivering social strategies, attraction campaigns, employment brands and defining target audiences. Because of this evolution, we are committed to offering technology and consulting services that help you and your team succeed as ‘marketers’. We believe that your data should work for you. We are focused helping you make data-driven decisions that result in a more productive Talent Acquisition team. We go beyond the basic reports into compliance, quality of hire, source of hire, candidate experience and new hire engagement. Integrations and partnerships should solve business problems. Our goal is to develop partnerships that put your business needs above system limitations. From end-to-end talent suites, HRIS and the newest start-ups, it is our role to help integrate the systems and applications you’ve invested in and those you haven’t even heard of yet. Recruiting is marketing. Make your data work. Success-driven partnerships.
- 14. © 2015 IBM CorporationIBM Confidential14 Enable your candidates to connect with your brand & discover relevant jobs any time, anywhere, on any device
- 15. © 2015 IBM CorporationIBM Confidential15 Ensure quick & painless application process any time, anywhere, on any device
- 16. © 2015 IBM CorporationIBM Confidential Enable recruiters to work simply & efficiently any time, anywhere, on any device
- 17. © 2015 IBM CorporationIBM Confidential17 Use workforce science to ensure the right match any time, anywhere, on any device
- 18. © 2015 IBM CorporationIBM Confidential18 Engage & motivate new hires through easy, social onboarding simple onboarding tasks, social support, on any device
- 19. © 2015 IBM CorporationIBM Confidential19 Experiences matter. Your experience with technology should be simple and engaging. We continue to be focused on experiences for contacts, candidates, new hires, recruiters, sourcers, onboarding specialists and hiring managers. It is our belief that our technology should make everyone's life easier, we look to balance process enhancements with innovative functionality. Our 4-point strategy on leading the market Attracting, connecting, hiring and engaging talent has evolved. Recruiting teams now closely mirror a marketing department, delivering social strategies, attraction campaigns, employment brands and defining target audiences. Because of this evolution, we are committed to offering technology and consulting services that help you and your team succeed as ‘marketers.’ We believe that your data should work for you. We are focused helping you make data-driven decisions that result in a more productive Talent Acquisition team. We go beyond the basic reports into compliance, quality of hire, source of hire, candidate experience and new hire engagement. Integrations and partnerships should solve business problems. Our goal is to develop partnerships that put your business needs above system limitations. From end-to-end talent suites, HRIS and the newest start-ups, it is our role to help integrate the systems and applications you’ve invested in and those you haven’t even heard of yet. Recruiting is marketing. Make your data work. Success-driven partnerships.
- 20. © 2015 IBM CorporationIBM Confidential20 Easily build & search extensive candidate pools both internal & external data sources
- 21. © 2015 IBM CorporationIBM Confidential21 Engage leads via branded email marketing communication ad-hoc or en masse, emails & SMS, automated workflows
- 22. © 2015 IBM CorporationIBM Confidential22 Understand the effectiveness of your campaigns CRM reports
- 23. © 2015 IBM CorporationIBM Confidential23 Experiences matter. Your experience with technology should be simple and engaging. We continue to be focused on experiences for contacts, candidates, new hires, recruiters, sourcers, onboarding specialists and hiring managers. It is our belief that our technology should make everyone's life easier, we look to balance process enhancements with innovative functionality. Our 4-point strategy on leading the market Attracting, connecting, hiring and engaging talent has evolved. Recruiting teams now closely mirror a marketing department, delivering social strategies, attraction campaigns, employment brands and defining target audiences. Because of this evolution, we are committed to offering technology and consulting services that help you and your team succeed as ‘marketers’. We believe that your data should work for you. We are focused helping you make data-driven decisions that result in a more productive Talent Acquisition team. We go beyond the basic reports into compliance, quality of hire, source of hire, candidate experience and new hire engagement. Integrations and partnerships should solve business problems. Our goal is to develop partnerships that put your business needs above system limitations. From end-to-end talent suites, HRIS and the newest start-ups, it is our role to help integrate the systems and applications you’ve invested in and those you haven’t even heard of yet. Recruiting is marketing. Make your data work. Success-driven partnerships.
- 24. © 2015 IBM CorporationIBM Confidential24 Explore data to analyze & optimize talent acquisition strategy interactive, easy to use visualizations powered by Watson analytics
- 25. © 2015 IBM CorporationIBM Confidential25 Create custom workbooks to save your favorite questions workbooks, folders, data sets, recently used entries
- 26. © 2015 IBM CorporationIBM Confidential - Customers can be on TGs or GQs to leverage this data - The reporting dashboards will be available in the new hiring manager/recruiter experience only - Openness to re-evaluate your application length/complexity Job Seeker Behavior Metrics As a recruiter, I can understand where candidates are dropping off in the application process. * dates & scope are subject to change Products: BrassRing Release Date: Q1, 2016 - Ability to measure: - Drop off at the page, question, and/or field level - Top entry and exit pages - Clickstream page flows - Most viewed pages - Source paths of applicant pool - Visit and bounce rate by source/channel - Time to Submit - Monitor job seeker behavior as a result of hiring campaigns - Visualization of data through reporting dashboards Key Capabilities Adoption Considerations
- 27. © 2015 IBM CorporationIBM Confidential27 Experiences matter. Your experience with technology should be simple and engaging. We continue to be focused on experiences for contacts, candidates, new hires, recruiters, sourcers, onboarding specialists and hiring managers. It is our belief that our technology should make everyone's life easier, we look to balance process enhancements with innovative functionality. Our 4-point strategy on leading the market Attracting, connecting, hiring and engaging talent has evolved. Recruiting teams now closely mirror a marketing department, delivering social strategies, attraction campaigns, employment brands and defining target audiences. Because of this evolution, we are committed to offering technology and consulting services that help you and your team succeed as ‘marketers’. We believe that your data should work for you. We are focused helping you make data-driven decisions that result in a more productive Talent Acquisition team. We go beyond the basic reports into compliance, quality of hire, source of hire, candidate experience and new hire engagement. Integrations and partnerships should solve business problems. Our goal is to develop partnerships that put your business needs above system limitations. From end-to-end talent suites, HRIS and the newest start-ups, it is our role to help integrate the systems and applications you’ve invested in and those you haven’t even heard of yet. Recruiting is marketing. Make your data work. Success-driven partnerships.
- 28. © 2015 IBM CorporationIBM Confidential28 Don’t settle. Integrate your favorite, best-of-breed apps in one Open Talent Suite unified user experience, simplified 3rd-party partner process, generic API-based integration model
- 29. © 2015 IBM CorporationIBM Confidential29 Smarter Talent Acquisition - http://bit.ly/1zg2YVf Thank you Smarter Talent Acquisition -
- 30. © 2015 IBM CorporationIBM Confidential Integrated hiring solutions to streamline and optimise employee recruitment Session Code: HRSA03
Editor's Notes
- Thank you for the opportunity to speak with you about the challenges and opportunities facing workforces today.
- Analytics, analytics, analytics Analytics is changing the way decisions are made in companies. Business functions have incorporated analytics into their decision-making in many organizations, and are realizing rapid benefits. HR is seen to be a much slower adopter in the analytics journey, however those who have adopted analytics are seeing results as well – they rate the effectiveness of their HR programs substantially higher than their non-analytically inclined peers. Workforce Science - With expertise in everything from assessing individuals’ skills and capabilities to determine the best fit workers for your organization, to developing employees’ skills and competencies, to measuring and increasing employee engagement, we can help you realize the full potential of your workforce. Design – IBM Design Thinking for exceptional user experience Uuser-centric methodology to ensure an exceptional experience interacting with our technology – intuitive, easy-to-use, and engaging. Because they are intuitive, you won’t have to relearn how to use our applications every time you log in. Security & privacy – you can trust IBM with your data Hackers. Data breaches. Public posting of very private information. We read about these scenarios on a regular basis. But you won’t have to worry about that with IBM. We understand data privacy and security, and we are uncompromising when it comes to protecting your data. With IBM, you do not need to worry about what is perhaps your most sensitive data of all, your people data. Research and thought leadership In addition to solving tactical problems and managing the workforce on a day-to-day basis, we understand the value of looking at the big picture, looking to the future, and helping to create it and explain it. Research is in IBM’s DNA. It’s fundamental to who we are as a company, and we have consistently shown this in our investment in our research teams throughout our company’s history. We help create tomorrow, while helping you get through today.
- 1 - We know what makes people good at what they do, individually & as a group.We understand the dynamics of talent & the science of human behaviour.We do more employee research, annually, at the psychological level than any other company on the planet. 2 - At the core of any successful solution is an exceptional experience.We have now applied this consumer style experience to the very solutions we use to attract & manage your workforce. 3 - IBM can help companies improve employee and business performance through evidence-based decisions by turning data into insights and by truly tying your people metrics to business outcomes. 4 - A smarter workforce works differently.A connected social workforce that gets work done through collaboration and instant access to information and resources.
- User satisfaction is the name of the game. The experience of every user is of utmost importance to HR, just like it is to their peers in marketing and service. (Digital experiences) Record levels of VC (venture capital) investment means that the ecosystem is going to be barraged with new, innovative apps and systems. At IBM we are excited to see who customers select in the future and are ready to help integrate those new players into the Open Talent Suite Framework. (Open Talent Suite Framework) Data and analytics software are becoming a commodity, it’s the outcomes and decisions that the data helps you make that is IMPORTANT.
- We'll help you hire the right people, we'll help you integrate your HR systems, and we'll drive efficiencies and measure the results based on your goals.
- Don’t settle. Integrate your favorite, best-of-breed apps in one Open Talent Suite Framework unified user experience, simplified 3rd-party partner process, generic API-based integration model
- You have the choice to retain your current investments, you get powerful analytics across data sources to give you the insights you could never achieve in silos, and can add new systems as your needs change.
- Your outcomes: You have outcomes, whether its driving efficiency, reducing cost or quality of hire. We believe that your data should work for you. We are focused on providing the data tools and consulting you need to make data-driven decisions that result in a more productive Talent Acquisition team. You have outcomes, we know how to get them accomplished.
- These 4 pillars guide our product strategy
- Responsive Job Seeker Search Key Capabilities Responsive design allows for use on any device Featured jobs and jobs near me displayed on search page Google-style search bar leveraging our new search engine E-commerce style faceted search to refine search results Expanded configurable branding Adoption Considerations Ideal for customers looking to enhance their “out of the box’ job search Configuration is required Career site should be optimized to allow for a seamless experience on any device Products: BrassRing Talent Gateways Release Date: Q1, 2015
- Responsive Job Seeker Apply v1 Key Capabilities Responsive design allows for use on any device Ability to create profile and upload resume with social credentials Estimated time to complete the application visually indicated Visual progression bar shows % complete Question Branching Save for later Ability for candidates to provide feedback Adoption Considerations Reevaluate your application length / complexity Determine assessment on mobile - yes/no Career site should be optimized to allow for a seamless experience on any device Products: BrassRing Talent Gateways Release Date: Q4, 2015
- New Recruiter/Hiring Manager Experience Key Capabilities Responsive design allows for use on any device Leverages your existing configuration and user privileges Refreshed and simplified layout Improved Quick Search with type ahead functionality Recent Activity on the home page to save you time Feedback mechanism to understand what you like and don’t like Adoption Considerations Determine the access needed for your user types The existing client setting and new user type mapping panel attribute allow for various options, including setting the new experience as the default and choosing whether the user can or cannot navigate to classic BrassRing Products: BrassRing Release Date: Beta – Feb ‘15 Added to Suite & Translated – April ‘15 Advanced Search Refresh Key Capabilities Refreshed and responsive search and search results pages Pinpoint your results through weighting and excluding certain search criteria Added Notes become searchable Faceted search to hone in on your search results Adoption Considerations Reevaluate your searchable / outputable fields to determine if additional fields would be useful Products: BrassRing & CRM Release Date: Q1, 2016
- Next Version CRM Key Capabilities Use on any device through elegant, responsive design Robust, market-leading email marketing tool Analytics measuring the effectiveness of marketing efforts Improved external search, plus option to select additional search vendors Ability for leads to update their preferences or opt out Customer created/managed landing pages for leads to engage with the organization and express interest Customer-created email templates Reporting Localization and translations Adoption Considerations All CRM customers will be upgraded to the enhanced application Customer admin(s) to create email templates and landing pages; minimal training required Details on upgrade process will be announced later in the year Products: CRM Release Date: Late Q4, 2015
- PM Slide