Intro Rise and Shine Agency
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This document provides an overview of data-driven marketing. It discusses why the company focuses on audience engagement and consumer centricity using data-driven marketing to build 1-to-1 relationships. It also emphasizes the importance of a balanced approach between excitement of campaigns and trust of long-term content. The document then outlines how the company works in a structured way from intake meetings to setting objectives and KPIs, content strategy, implementation, reporting, and follow up. It concludes by soliciting feedback on services offered.
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Intro Rise and Shine Agency
- 2. AGENDA … • Why us • How we work • What we do • Feedback • Roundtable & next steps Because we work in a structured way
- 3. RISE + SHINE Why us
- 4. WHY US AUDIENCE ENGAGEMENT To close the sale, you need to open the relationship. And be trustworthy. Trust is the glue of effective communication. It's the foundational principle that holds all relationships. Because we have a culture of believing
- 5. WHY US CONSUMER CENTRICITY The highest achievement of marketing & communication is to touch prospects + clients at those moments that most influence their (next) purchase decision. Data-driven marketing allows for 1-on-1 relationships. Because we have a culture of believing
- 6. WHY US THE ONE LIFE STAND Life cycle programming is about mixing the excitement of a one night stand (contests + campaigns) with the trust of a marriage (content + value). In life, we need both. Because we have a culture of believing
- 7. WHY US FAST KPI-DRIVEN RESULTS Feedback is the breakfast of champions. Clear objectives help us measure the success of our actions. All our projects start with setting the KPIs. Because we have a culture of believing
- 8. RISE + SHINE How we work
- 9. Intake meeting Setting Marketing Objectives & KPI’s per target audience Content strategy Planning Analysis of existing data Analysis of technical and functional needs Advice tool selection Tool configuration Data setup Design: Email templates, landing pages, forms copywriting, visuals, A/B testing… Flows: if/then scenarios Inbound & Data enrichment Marketing communication & Life time cycles Monthly results & follow-up Database status dashboards Quarterly steering meeting Strategy Technology Doing it Reporting How we work Because we work in a structured way
- 10. RISE + SHINE What we do
- 11. 11 OUR SERVICES Because we offer what you need
- 12. RISE + SHINE Feedback Roundtable & next steps