This document provides an overview of data-driven marketing. It discusses why the company focuses on audience engagement and consumer centricity using data-driven marketing to build 1-to-1 relationships. It also emphasizes the importance of a balanced approach between excitement of campaigns and trust of long-term content. The document then outlines how the company works in a structured way from intake meetings to setting objectives and KPIs, content strategy, implementation, reporting, and follow up. It concludes by soliciting feedback on services offered.

1. DATA-DRIVEN MARKETING
6/18/2015
Introduction

2. AGENDA
…
• Why us
• How we work
• What we do
• Feedback
• Roundtable & next steps
Because we work
in a structured
way

3. RISE + SHINE
Why us

4. WHY US
AUDIENCE ENGAGEMENT
To close the sale, you need to open the relationship.
And be trustworthy.
Trust is the glue of effective communication.
It's the foundational principle that holds all relationships.
Because we have
a culture of
believing

5. WHY US
CONSUMER CENTRICITY
The highest achievement of marketing & communication
is to touch prospects + clients at those moments
that most influence their (next) purchase decision.
Data-driven marketing allows for 1-on-1 relationships.
Because we have
a culture of
believing

6. WHY US
THE ONE LIFE STAND
Life cycle programming is about mixing the excitement
of a one night stand (contests + campaigns)
with the trust of a marriage (content + value).
In life, we need both.
Because we have
a culture of
believing

7. WHY US
FAST KPI-DRIVEN RESULTS
Feedback is the breakfast of champions.
Clear objectives help us measure the success of our actions.
All our projects start with setting the KPIs.
Because we have
a culture of
believing

8. RISE + SHINE
How we work

9. Intake meeting
Setting Marketing
Objectives & KPI’s
per target audience
Content strategy
Planning
Analysis of existing data
Analysis of technical and
functional needs
Advice tool selection
Tool configuration
Data setup
Design: Email templates,
landing pages, forms
copywriting,
visuals, A/B testing…
Flows: if/then scenarios
Inbound & Data enrichment
Marketing
communication
& Life time cycles
Monthly
results & follow-up
Database
status dashboards
Quarterly
steering meeting
Strategy Technology Doing it Reporting
How we work
Because we work
in a structured
way

10. RISE + SHINE
What we do

11. 11
OUR SERVICES Because we offer
what you need

12. RISE + SHINE
Feedback
Roundtable & next steps