Content Manager (UK-based) Job Pack | TRG Arts

1. Content Manager (UK-based)
Recruitment Pack
November 2021

2. Keri Mesropov
Chief Talent Officer | TRG Arts
From our Chief Talent Officer
Welcome
We’re delighted that you’re interested in joining the
TRG Arts team as Content Manager.
You’ll find details in this pack about this exciting opportunity. We
seek applicants from all backgrounds to ensure we get the finest,
most creative talent on our team. We want to be challenged and
to grow as a result of every hire we make, and we know diversity
is imperative to this goal.
If you have any questions about the position and/or should
you need us to make any adjustments to allow you to fully
participate in this application process, please get in touch with
us careers@trgarts.com.
Thank you for your interest in TRG Arts. We look forward to
receiving your application and can’t wait to meet you!

3. At TRG Arts, we are true believers in the power of
arts and culture to transform individuals and
communities.
Photo: Children’s Museum of Atlanta

4. About Us
TRG Arts is an international change agency committed
to building thriving arts and cultural organisations by
shaping their business models to focus on audience
relationships, financial stability, organisational frameworks,
and people-centric teams.
We are looking for a person to deliver full-time on content
generation and management: We are hiring a Content
Manager.
If you are someone who is endlessly curious about the best
ways to tell a company’s stories and has experience in where and
how to best publish these stories for the greatest impact, you
should continue reading.
Content Manager (UK-based) | TRG Arts

5. At TRG Arts, we are true believers in the power of
arts and culture to transform individuals and
communities.
Photo: Children’s Museum of Atlanta

6. Our Values
Conviction
People show up differently when they love something and believe in it. We love and
believe in the industry for which we work, and its ability to strengthen the communities it
serves. We are a group of talented, convicted, and resilient people: insistent on listening to
our clients’ needs and champions of meaningful results. Our belief in this industry leads us
to provocate, push, and rebel - and that means our company has a different spirit than
most.
Humility
Our founder, Rick Lester, was fond of saying “our clients know more about their business
than we do.” That mindset remains at TRG: we don't know it all. We learn daily, from every
experience we have with our clients and each other. We take our work seriously, but not
ourselves – humour, heart, and humility are the guiding light through the hard work we do
alongside our clients every day.
Equity
At TRG, we reject racism and discrimination in all its forms. We believe diversity is fuel for
innovation, results, and quality of experience in work and life. We are committed to
facilitating conversation, study, and action on behalf of our field, to help create a more
equitable world. All the while, we recognise this work is never finished. We will question
and remove the structural barriers preventing equity – not only within our company, but
also with our clients and on behalf of the arts and cultural sector we serve.
Content Manager (UK-based) | TRG Arts

7. Our Values
Creativity
Creativity is stitched into everything we do. We caretake creativity like we do data, results,
and financial performance. TRG approaches work with creative thinking, which means we
sometimes must take a step back. Our approach to solving problems is iterative – it’s
based on what we know, but not bound to it. We'll throw out ideas when they stop working.
We strive to adapt, then adapt, then adapt.
Results
At TRG, we start projects and conversations with a simple question: what’s your goal?
From that moment forward, we’ll be relentless in our pursuit of it. If the goal isn’t clear, we’ll
help point the way. We have an insatiable drive to achieve results - not just numbers, but
the development of people, the creation of more equity, and the success of our industry.
Success is never final, and results are never finished.
Connection
Relationships - with each other, and with our clients - drive everything for TRG. We create
and sustain connections because PEOPLE do the work of our field, not organisations, not
software, not data. Developing people and teams is imperative for a thriving arts and
cultural sector, and we relish working in the trenches with them every day.
Content Manager (UK-based) | TRG Arts

8. The Role
TRG’s Content Manager will be an integral member of the
Marketing and Client Development team, laser focused on driving
visibility and interest in our company by way of multi-media,
impeccably curated content. Bottom line: You will conceptualise, co-
create, recommend and implement content generation strategies
that ignite TRG’s brand and awareness in our own industry, and
eventually, beyond the arts.
Content Manager (UK-based) | TRG Arts

9. You Have:
• A clear and practiced talent for writing with zeal. Many people
can write with accuracy, but can you write in such a way
that exudes creativity and grabs attention?
• An inquisitive and journalistic nature. You seek the story with
every interaction you have.
• No problem meeting deadlines.
• Editing skills that take a good piece of content to a dazzling
piece of art.
• The perspective of a client or prospect. You must be able to
think like the recipient of the content and write from that place.
• Experience and knowledge of all social media platforms. You
know which one serves which need and can effectively prove
your reasoning for TRG to have a presence on any one (or all)
social channel(s) given the goals described to you.
• Experience in producing captivating video and audio content.
You must know how to write specifically for video and be
versed in the tools to create and edit video or audio content
effectively and efficiently.
Content Manager (UK-based) | TRG Arts

10. You Have:
• An approachable, likeable and engaged personality. You are a
person who people immediately want to talk to.
• A motivating nature – you will rely on team members and at
times, TRG clients to deliver on your content ideas. You need
to be able to inspire them to want to do this.
• A love of developing and organising editorial calendars and
content plans. You like putting process around your ideas
because you know it’s that process that helps the ideas see
the light of day.
• A drive to measure your content campaigns metrically and to
report on the insights you derive from that data.
• A growth mindset and an appetite to experiment iteratively.
Content Manager (UK-based) | TRG Arts

11. We Have:
• A set of freshly and inclusively built values: Do you share
these? See them here
• An evident dedication to work-life balance
• A deep interest in your ideas for growing our business
• A huge appetite to expand our content generation efforts
• An energetic, centered and charismatic Marketing and Client
Development team
• A group of creative thinkers who are devoted to the arts and
TRG
• An insistence on upholding our stunning and ever-
expanding company culture
• A constant drive for and proven track record of achieving
results (both client and TRG results)
• An intensely supportive environment, and one that values
humor
• Evolving and really cool technology for the field
Content Manager (UK-based) | TRG Arts

12. We Have:
• Other benefits include:
‒ auto-enrolled on to a Pension scheme
‒ a competitive salary
‒ A company-wide day off per month, plus your birthday, plus the
week between Christmas and New Years
‒ an awesome bunch of people to work with
Content Manager (UK-based) | TRG Arts

13. A Day in the Life
Lisa Davina Phillip as Fairy Goodfeather in Mother Goose, Sheffield Theatres. Photo: Robert Day.

14. A Day in
the Life…
Your day as Content Manager begins with observing the weekly Client Service team
meeting.You absorb the dialogue and information the team of TRG’s consultants is
sharing around current client challenges for meeting their donation goals.As you
talk, you listen intently and begin to compile questions forone consultant whose
client is, in fact, exceeding their goals.You want to understand the particulars of why
the client is bucking the trend, and you want to develop a quick social media post
about this. You set time fora 1:1 interview with said consultant to complete the post.
You are a natural reporterand enjoy being the personin the company that knows
what’s going on in every facet of TRG.
Aftera quick break, you Zoom into a meeting with the sales team. Your listening
skill, omnipresentand omnipotent,is in full gear as you make strategic sense of
what content the team needs in orderto more quickly close sales.As a
regular contributor to this meeting,you take the group through the mostimportant,
pertinent data points related to the effectiveness of content and social media
campaigns that are currently running for the company.You clearly describethe next
action steps that will be taken for the next two weeks to amplify messaging and
content for current priorities that will help advance our pipeline from Marketing to
Sales Qualified Leads.You welcome the questions and comments the sales team
has for you on these insights. You genuinely enjoy the collaborative nature of this
team, and they appreciate your expertise and proven ability to assess,adjust and
act agilely to increase results from content campaigns that supportsales efforts
forTRG.
Content Manager (UK-based) | TRG Arts

15. A Day in
the Life…
You next have a quick catch up with TRG’s Product Development team: We
are about to launch the latest enhancements to Data Center and they are big!
You gather information, including the biggest value these improvements will
hold for clients. You come away from this fast-paced 30-minute time with
clarity and excitement to complete the communications, content and social
plans for this roll-out.
It’s lunchtime and you take time to eat, enjoy a walk and clear your brain.
Once back at your desk, you enjoy a 15-minute social phone call with your
colleague who works in Finance. You share a love of a latest Netflix series and
delight in exchanging about it.
It’s a hands-on afternoon! TRG’s CEO has recorded a video launching a series
of online learning sessions for executives of small arts organisations. You
need to edit the video, complete with music and sophisticated transitions and
edits. You share TRG’s value for crisp, high standards and your work shows it.
An idea springs to you in the midst of editing: What if this video is released
with a piece of premium content, wherein viewers provide their email address
to download the CEO’s list of the ‘Five things you need excel as a small but
mighty arts organisation.’ You get much of the video editing done, but put it
away to freshly revisit and refine tomorrow before it needs to be complete four
days from now.
Content Manager (UK-based) | TRG Arts

16. A Day in
the Life…
You continue your content generation activation mode, as you delve into
writing a draft of a new blog on patron sentiment about the state of traditional
arts in North America. You email your rough draft to TRG’s VP of Marketing
and Client Development. He calls immediately with feedback, and you are
grateful for his improvements to your work. Collaboration, you know, produces
superior end results. You next edit the monthly newsletter and shipping it off to
the team to execute its delivery, set for a week from now, and then send follow
up content to this week’s attendees of TRG 30. Your day ends with your
regular review of your success metrics that help you understand if the content
strategy and tactics you are in charge of are having the impact you projected.
You proudly own the successes and failures of the strategies you’ve designed
for content.
Before closing up for the day, you check your calendar for the next three days.
You block time in your calendar for Tuesday, to prepare for an ideation session
with TRG’s CEO on her upcoming speaking gigs in London.
Content Manager (UK-based) | TRG Arts

17. To land this job:
Whetheryou're just starting out as a content generator, or have multiple years'
experience,we'd love you to apply. You'll have demonstrable skills of writing and
generating creative content either for an organisation, individual or even for yourself!
We are looking for someonewho subscribes to the idea that content generation must
be tied to results in sales, in brand amplification and loyalty. You must understand (and
have examples that you do) deeplythe workings, benefits and usage of all media
platforms to best associate each with strategy. The ability to strategise,execute and
measure effective content campaigns is required.Experience with video and audio
productionwill be necessary.You must have referencesand reviews from those who
you’ve worked with and can vouch foryour ability to do the work describedabove.
Reports to: VP of Marketing and Client Development
Supervises: Notapplicable
Location:This positionis fully remote and may include travel to meetwith the VP up
to quarterly. You’ll also travel bi-annually for internal team meetings.
Work eligibility: Applicants in the United Kingdom must be able to show proof of
eligibility to work in the United Kingdom.You are eligible to work in the UK if you are a
British citizen, a personwith settled status in Britain, such as ILR or EU settled status,
or if you have valid immigration status which allows you to carry out the work in
question, such as a Skilled Workervisa. Please contact us to explore further.
Salary range:£40,000-£45,000 annually
Content Manager (UK-based) | TRG Arts
About You
& Salary

18. 1. For more information and a job pack, please visit www.trgarts.com/careers.
2. Please submit your CV/resume along with a creative video message, jingle,
letter, or something else, which describes why the Content Manager role at
TRG Arts is right for you. We want to see your creativity at play! We are a
team of creatives and we want to see your creativity so we get to understand
why you are the right person for this role.
3. Send your materials to careers@trgarts.com, and please put your name in
the name of every file you send.
4. Complete TRG Arts Equality, Diversity and Inclusion Monitoring Form
Applications close no later than at the end of business on Friday 3 December
2021. But don't delay, we may need to close applications early, so if you're
interested, submit your application today.
If you have any questions about the position and/or should you need us to
make any adjustments to allow you to fully participate in this application
process, please get in touch with us careers@trgarts.com.
Content Manager (UK-based) | TRG Arts
How To
Apply

19. Diversity, inclusion and equality are vital to TRG’s role as a leader in our
industry. We strive to employ people with knowledge, experience and talent
currently under-represented in the workplace.
We believe every person must be treated with respect, and TRG is committed
to providing a working environment with equality and opportunity for all without
bias on the basis of race, colour, religion, sex, ancestry, age, national origin,
disability, transgenderism, sexual orientation or status as a disabled veteran.
One of our core values is equity. At TRG Arts, we reject racism and
discrimination in all its forms. We believe diversity is fuel for innovation,
results, and quality of experience in work and life. We are committed to
facilitating conversation, study, and action on behalf of our field, to help create
a more equitable world. All the while, we recognise this work is never finished.
We will question and remove the structural barriers preventing equity – not
only within our company, but also with our clients and on behalf of the arts and
cultural sector we serve.
We will make all reasonable adjustments to enable applicants to participate in
the selection process, and for the successful applicant to carry out their role.
Content Manager (UK-based) | TRG Arts
Equal
Opportunities

20. Working Together
Today
We look forward to receiving your
application!
Content Manager (UK-based) | TRG Arts
go.trgarts.com/careers