We have partnered with a number of local nonprofits to create custom content in the form of special sections. Our team of editors, photographers, feature writers, sales staff and a project manager work hands on with the client to do what we do best: tell the story of local community. We've created special sections covering topics ranging from mental illness, early childhood social-emotional development, housing crises and opportunities, healthcare, as well as education.

1. Partnerships with Nonprofits
to Grow Revenue through
Special Sections
Innovative Idea Presentation
by
Dawn Ferencak,
Wednesday Journal Publications

2. GOAL: To help our community
partners tell their story

6. Leverage community outreach
to build partnerships

8. Collaboration across all departments

9. Move Me Soul is a youth dance company
that fuses technique, performance,
positivity and creativity. Teens move
beyond their limits on and off stage.

11. Collaboration = Quality
3rd Place Award for Best
Annual Special Section
West Side Heart & Sole
“Attractive, great
information, great
advertiser support
& messages”
–Judges Comment

12. Best One-Time
Special Section
at 2013
Convention

13. Guide the client in defining their story
“Thank you
for your
help with
this project.
It’s a
wonderful
piece!”
- Nina Allen,
CEO,
Thrive
Counseling
Center

14. “It was a pleasure to partner with the Wednesday Journal on our
special section on Stigma Busting. We are always trying to
educate the public on mental health issues, and sometimes feel
as though our voices are ignored. The Journal’s willingness to
help spread the word was invaluable to our mission of
building healthy minds, families and communities.”
Nina Allen, President & CEO, Thrive Counseling Center

16. Offer a variety of packages
● Typically 8 page, full
color special section
pullout
● Five 500-word stories,
cover photo, one
photoshoot with our
award-winning
photographer
● Client receives
overrun to use for
direct promotions
Optional:
● Digital-only stories,
photos, and/or video
● Digital version of the
special section on our
websites

17. Pricing Structure
● Depends on size of
section, number
of stories,
photography needed
and number of shoots
● Also depends on
overrun requested
● One fee for the total
project (preferred), or
sell advertisements to
client prospect list.
● Project can be used by
client as a fundraiser
by selling their own
ads

18. Advanced Partnerships
Work with
client to
produce a
schedule of
quarterly
special
sections
Media Kit for Austin Coming Together special sections

19. "Austin Weekly News has been a key partner in helping us tell the story of
all the great works happening within the Austin Community.
With their generous support, we have developed special sections for each of
our 4 focus areas to highlight our partners and their collaborative actions.
These publications provide an excellent opportunity to engage the
community.”
Darnell Shields, Director of Operations, Austin Coming Together

20. Outcomes:
● Strengthens our position as a strategic media partner
● Helps tell the story of our community partners
Creates relationship between our media company and our partners’
donors and advertisers
We expect sales growth of $100,000 in 2015 through this new
revenue stream of custom content special sections

21. The End
Presentation made by Alicia Plomin,
Communications & Marketing Manager,
Wednesday Journal Publications