Sponsorship program ppt

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Sponsorship program ppt

  1. 1. Presented by: Soumitra Kisku
  2. 2. What is Sponsorship?• Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals.
  3. 3. Types of Sponsorship• Event Sponsorship Event sponsors receive an impressive set of perks that no other presenters or exhibitor receives.
  4. 4. Title Sponsorship
  5. 5. Activity Sponsorship
  6. 6. Media Sponsorship
  7. 7. Educational Sponsorship
  8. 8. Developing a sponsorship program• Analyze the current situation• Define the sponsorship objectives• Agree the strategy• Develop the tactics• Define the target audience• Consider what resources are needed to make the sponsorship a success
  9. 9. Why sponsorship?• Enhancing Image/Shaping Consumer Attitudes• Driving Sales• Creating positive publicity/heightening visibility• Differentiating from competitors• Helping with good "Corporate Citizen" role• Enhancing business, consumer and VIP relations

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