The document outlines reasons why department or team pages on larger institutional websites may not be getting sufficient traffic. It discusses three common reasons: 1) the site is old and non-responsive, using an antiquated content management system, 2) the site structure creates unnecessary depth and multiple pages, and 3) it presents a case study of how Brightspark helped increase applications to Catholic Theological Studies at Trinity College Dublin by designing an online quiz, building a microsite to host it, and creating a page clarifying what CTS is not.

1. Solving A Problem
For Trinity03 February 2016
© Maryrose Lyons 2016.
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2. A department or team page is
part of a larger institutional
website and is NOT getting
the traffic.
A Common Scenario
You Are Here

3. 3 Reasons For That?

4. ONE
The site itself is old
and non-responsive.

5. Run by an antiquated
content management
system.
TWO

6. THREE
This creates multiple
pages and adds
unnecessary depth to
the site.

7. This was the problem facing
The Loyola Institute when they
approached Brightspark.

8. Client Testimonial: Professor Siobhan Garrigan

9. This is the story of how we created TrinityTheology.
Rocks in late 2015.

10. 3 Things We Loved About This Project

11. ONE
A clear objective: to
increase the number of
CAO applications for
Catholic Theological
Studies at Trinity.

12. Clearly defined
target audience:
- sixth year student
considering their
college options!
TWO

13. THREE
The client is a delight
and pleasure to work
with: clear thinker,
appreciative, and
responds quickly!

14. Brightspark’s Solution
We designed a quiz
for students to find
out if Trinity is the
right place for them.

15. Brightspark’s Solution
● Built a microsite
to house it.

16. Brightspark’s Solution
We also felt it important
to create a page on what
CTS isn’t.

17. Client Testimonial