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Precise Location Technology
    Enhancing the User Experience
    John Kavulich




1
Agenda
       Qualcomm Introduction
       Location Technology Acceptance
       Evolving Wireless Location Technology
       Location Awareness
       Wrap-up




2
Qualcomm Business Units
                                 15,400 employees

                              144 Locations Worldwide

                                Pro forma Revenue
                                 $10.39B FY2009




3
Location Technology
    Acceptance




4
Location Adds Relevance

                                           Cell Sector ≈ 200m-+5km
                                             “What Part of town?



                                              Assisted-GPS ≈ 3m – 50m
                                                “What street corner?”




             Trust is built on a positive experience.
5
Widespread Technology Adoption
     Depth                                            QPointTM/gpsOne™ Solution
                                                                Sources
      – Dynamic, Multi-mode Solution   Most Accurate
                                                             GPS/AGPS
        Estimates                                               Hybrid
                                                                AFLT
                                                           Mixed Cell Sector
         –    UE-Based/UE-Assist                              Safety Net
                                                              Cell Sector
      – Wireless Standards                                    BS Region
                                                            System/Default
                                       Less Accurate
      – Multiple O/S Support


     Breadth
      – Over 50 QPoint wireless
        operators globally
      – ~ 0.5B cumulative gpsOne
        Devices



6
Evolving Wireless Location
    Technology




7
Evolving Wireless Location Technology


Cell Sector/             AGPS/           Predictive        Hybrid/WiFi         Femtocell/         Multi-GNSS
    GPS                  TDOA            Assistance                              Other

Initial technology;    First phase of       Driven by         Introduced          Leveraging       Addition of
  limited use and     Mass Adoption of    Navigation and   precise solutions   wireless network    GLONASS,
    capabilities          Location       improvements to   for many corner      evolution and       Galileo,
                        Technology        UE-based TTFF          cases          infrastructure    COMPASS, etc.




    Pre-2000                                       Timeline                                          2010+


8
Inertial Sensors Supplement Wireless
    Positioning

     Many handset vendors starting to integrate
      inertial sensors as they become more cost-
      effective and size optimized

     Inertial sensors that complement and
      supplement existing position location
      technologies:
      – Accelerometer (computes speed)
      – Gyros (determines direction changes)
      – Compass (provides starting direction and
        orientation)
      – Pressure Sensors (provides elevation)



9
Location Awareness




10
Ever-Evolving Mobile Platform

                                         Location
                                          Aware




        Location Aware vs. Location Capable
11
Of Interest




12
Wireless Connectivity Battle
      Silos of service have been created both
       inside/outside operator networks
        – Nokia, Google, Apple, Microsoft, Skyhook, Palm,
          Yahoo, etc.
      Server requests, including those for location (AGPS,
       LTO, WiFi, etc) connect to whom?
      Importance of this connectivity
        – Creation and Monetization of collected data thru
          adverts/reselling locations/social predictions
      There will be winners (those who spend and
       execute) and there will be casualties (those who do
       not execute or do nothing)
13
Delivering Ubiquitous Positioning

       Telefonica



       Vodafone

                                 ?
                           Aggregator    Request

        Orange



       T-Mobile




14
Wrap-up
      AGPS Wireless Location Technology Has Been
       Accepted on a Global Scale on Millions of Devices

      Location Aware Devices can Enhance All
       Applications, not just Navigation

      Wireless Positioning Technology Continues to
       Evolve with Hybrid Approaches Becoming the Norm

      Aggregation is Needed, while Server Connections
       will help decide winners and losers
15
Thank You
     John Kavulich
     Director, Qualcomm, Inc.
     kavulich@qualcomm.com




16

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Using powerful and precise location technology that enhances the user experience

  • 1. Precise Location Technology Enhancing the User Experience John Kavulich 1
  • 2. Agenda  Qualcomm Introduction  Location Technology Acceptance  Evolving Wireless Location Technology  Location Awareness  Wrap-up 2
  • 3. Qualcomm Business Units 15,400 employees 144 Locations Worldwide Pro forma Revenue $10.39B FY2009 3
  • 4. Location Technology Acceptance 4
  • 5. Location Adds Relevance Cell Sector ≈ 200m-+5km “What Part of town? Assisted-GPS ≈ 3m – 50m “What street corner?” Trust is built on a positive experience. 5
  • 6. Widespread Technology Adoption  Depth QPointTM/gpsOne™ Solution Sources – Dynamic, Multi-mode Solution Most Accurate GPS/AGPS Estimates Hybrid AFLT Mixed Cell Sector – UE-Based/UE-Assist Safety Net Cell Sector – Wireless Standards BS Region System/Default Less Accurate – Multiple O/S Support  Breadth – Over 50 QPoint wireless operators globally – ~ 0.5B cumulative gpsOne Devices 6
  • 8. Evolving Wireless Location Technology Cell Sector/ AGPS/ Predictive Hybrid/WiFi Femtocell/ Multi-GNSS GPS TDOA Assistance Other Initial technology; First phase of Driven by Introduced Leveraging Addition of limited use and Mass Adoption of Navigation and precise solutions wireless network GLONASS, capabilities Location improvements to for many corner evolution and Galileo, Technology UE-based TTFF cases infrastructure COMPASS, etc. Pre-2000 Timeline 2010+ 8
  • 9. Inertial Sensors Supplement Wireless Positioning  Many handset vendors starting to integrate inertial sensors as they become more cost- effective and size optimized  Inertial sensors that complement and supplement existing position location technologies: – Accelerometer (computes speed) – Gyros (determines direction changes) – Compass (provides starting direction and orientation) – Pressure Sensors (provides elevation) 9
  • 11. Ever-Evolving Mobile Platform Location Aware Location Aware vs. Location Capable 11
  • 13. Wireless Connectivity Battle  Silos of service have been created both inside/outside operator networks – Nokia, Google, Apple, Microsoft, Skyhook, Palm, Yahoo, etc.  Server requests, including those for location (AGPS, LTO, WiFi, etc) connect to whom?  Importance of this connectivity – Creation and Monetization of collected data thru adverts/reselling locations/social predictions  There will be winners (those who spend and execute) and there will be casualties (those who do not execute or do nothing) 13
  • 14. Delivering Ubiquitous Positioning Telefonica Vodafone ? Aggregator Request Orange T-Mobile 14
  • 15. Wrap-up  AGPS Wireless Location Technology Has Been Accepted on a Global Scale on Millions of Devices  Location Aware Devices can Enhance All Applications, not just Navigation  Wireless Positioning Technology Continues to Evolve with Hybrid Approaches Becoming the Norm  Aggregation is Needed, while Server Connections will help decide winners and losers 15
  • 16. Thank You John Kavulich Director, Qualcomm, Inc. kavulich@qualcomm.com 16