This document provides a summary of qualifications for a marketing and business consultant. The consultant has over 20 years of experience in heavy industry and has owned two businesses. They hold an M.A. in management and a B.A. in business and design. Previous positions include business owner, marketing director, and roles in sales, purchasing, and customer service. Industries served include refining, petrochemical, oil and gas, and manufacturing. Geographic experience is in the Gulf Coast region including Louisiana, Texas, Mississippi, and Alabama. Core services offered include marketing planning, branding, advertising, website design, and presentations.

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kmrocc@gmail.com  4382 Fleet Drive, Baton Rouge, LA 70809  225.892.7668
Qualifications: career of over 20 years in heavy industry; owned two businesses; M.A. in management and
B.A. in business and design; business and marketing consultant; success attributable to strong branding and
service excellence.
Positions Held:
 Business Owner & Manager
 Business & Marketing Consultant
 Marketing Director
 Major Account Manager
 Regional Field Account Manager
 Event Planner and Corporate Host
 Export Department Manager
 Purchasing Agent
 Inside Sales Representative
 Sales Coordinator
 Shipping & Receiving Coordinator
 Product Quality Coordinator
 Customer Service Trainer
Industries Served: Geography Experience:
 Refining
 Petrochemical
 Oil & Gas
 Pulp & Paper
 Marine
 Alternative Fuels
 Water Treatment
 Manufacturing
 Food & Beverage
 Retail
 Financial
 Gulf Coast Region:
Louisiana
Texas
Mississippi
Alabama
Florida
 Other Regions:
Southeast Georgia
Central Iowa
Knowledge and Understanding: marketing and general business consulting; industrial construction—civil,
structural, mechanical, electrical and instrumentation, engineering, metal fabrication, industrial maintenance,
equipment, scaffolding, and insulation; various manufacturing processes; material
supply/warehousing/distribution; quality control; safety; retail; event planning; catering. Software—Microsoft
Office Suite; Adobe: Acrobat, Photoshop, and Elements.
Planning: formulate marketing and/or business development plan in support of corporate goals; identify
specific department efforts to meet and exceed goals; budgeting; event planning.
Branding: brand and image development; conceptualize and manage collateral including brochures, line
cards, etc.; manage logoed items appropriate to brand, recipients and industry; ensure all outgoing
documents (bids, invoices, etc.) align with brand.
Advertising: assess needs based on objectives; implement and manage digital and print advertising; social
media.
Websites: new websites—conceptualize design and navigation in coordination with website designer;
existing websites—maintenance including updates, navigation, or complete redesign.
Presentations: PowerPoint—design, edit, animate, video, file links, and conduct live presentations.
Publisher—design and edit printed or digital project presentations (Won 10 ABC National Excellence in
Construction awards and 26 ABC Chapter Excellence in Construction awards over 5-1/2 years).
Teaming, Training, & Visibility: lead and coordinate sales team to meet goals; identify growth
opportunities, set goals, strategy and timeline; elevate client service beyond satisfaction level. Teach
negotiation strategies, problem solving, add-on selling. Guide industry networking, industrial organization
and community involvement.
Research & Reporting: Business, market, product, trend, growth, and competitive analysis.