Raj Babu is an accomplished IT leader with over 18 years of experience implementing large-scale business intelligence, analytics, data warehousing, and cloud solutions. He has successfully delivered over 100 projects for companies in media, entertainment, and retail. Raj is skilled in architecting innovative BI solutions, data strategy, and managing implementation risks. His expertise includes hybrid on-premises and cloud platforms and he has helped clients optimize budgets and systems performance.

1. Raj Babu
Principal Solutions Architect - BI, EDW, Big Data, Data Lake
✆661.645.2189 | ✉raj@agileiss.com |  www.linkedin.com/in/rajbaabu
Raj is an accomplished hands-on IT thought leader with a strong portfolio of success and track record in
implementing Enterprise Business Intelligence, Analytics, Big Data & Cloud solutions in Consumer
Services & Goods Industry, Retail, and Media & Entertainment. Raj is highly successful in executing very
large & complex Data Warehouse, Business Intelligence, Data Integration projects and has implemented
over 100 projects over the years.
• Architecting Innovative BI & Analytics solutions • BI Re-Design & Modernization
• Hybrid (On-Prem + Cloud) data platform • Hands-on Project Management
• Troubled BI project or implementation recovery • 100% Success on all implementations
EXPERIENCE SUMMARY
▪ Extensive expertise working with Senior and C Level Business & IT executives, helping them
define / re-define their Enterprise Data strategy along with BI, EDW, Business Data Lake, MDM
and Analytics strategies.
▪ Strong experience in aligning the Data strategy with the Business Strategy along with providing
design and implementation road map.
▪ Carries a key and distinctive value of project implementation risk analysis and management skill
based on the vast expertise gathered from numerous and varying BI project implementations.
▪ Keen eye for risks & pit-falls in BI project implementations; ensures constant project reviews
steering clients and team in right direction keeping them away from risks, pit-falls and scope creeps.
▪ Strong portfolio with track record of successes in implementing large and data intensive business
application and systems (Big Data, Digital Supply Chain and CRM).
▪ Very strong domain expertise in Consumer Services & Goods, Online, Retail (Traditional &
Online), demand forecasting, customer loyalty measurement and B2C/B2B.
▪ Over 18+ years’ rich experience executing very large Data Warehouse, Business Intelligence
and Data Integration projects
▪ Consistently delivered 100% of the time with faster time to market and maintained systems
reliably.
WORK EXPERIENCE
Principal Solutions Architect @ Agile Intelligent Services & Solutions, CA - 2014 – To date
Clients - Universal Music, Juniper Networks, Fox, Intuitive Surgical, etc
▪ Empowered executive management in understanding and getting their buy-in, for re-designing &
upgrading their existing EDW & BI system that can help them understand their consumer’s and
their behaviors, product affinity, pricing, promotion and cross-promotional marketing.
▪ Helped clients from conceiving to building their hybrid BI solutions ( On-Prem + Cloud ) i.e
Design , Migration to Go-Live and help them build Data Lake & Big Data solution for analytics
▪ Successfully implemented complex and large BI systems (200+ TB systems for Global reporting)
saving over $15 Million over 5 years in Hardware, Software, Maintenance.
▪ Cut annual ETL operations budget from $3 Million to 1.4 Million.
▪ Managed global teams with responsibility for 60+ application staff.

2. ▪ Initiated, Reviewed, Selected out sourcing partner and successfully implemented offshore
onsite model in 9 months.
Sr. Director – BI & Sales Applications 2008–2013
UMG- Universal Music Group Universal City, CA
▪ Implemented over 100+ TB size EDW project for integration of data across various platforms
(Retail, Online, Physical, Digital, Mobile, Streaming, Social Networks), and develop integrated BI
platform Responsible for implementation of data mining systems to identify consumer
behaviors and product affinity.
▪ Saved $7.5 Million in hardware, software & maintenance over next 5 years by migrating the
database from DB2 UDB to in-expensive SQL Fast Track with 80% improvement in load and
report performance. Also saved $3 Million by implementing project in offshore-onsite model.
Sr. Data Warehousing/Business Intelligence Manager 2002–2008
20th Century Fox World Wide Home Entertainment, Beverly Hills, CA
▪ Transformed BI organizations for greater alignment with the strategic vision of the business
resulting in organizational efficiencies and IT roadmaps to ensure the right solutions at the right
time.
▪ Effectively utilized, and contributed to the design of IT shared services, Project Management
Offices and IT Governance to ensure best practices, services and products are being leveraged
for improved speed to market and cost reductions.
Data Warehousing/Business Intelligence Manager 2001–2002
NBC Universal Studios – Hollywood, Universal City, CA
▪ Build & Managed ETL & Reporting system for US Theatrical Distribution & Home Entertainment.
Senior MicroStrategy Architect Consultant / BI Expert 1997–2001
MicroStrategy BI Company- (Clients - BestBuy, Target, Sprint, GE Capital Fleet, R L Polk, H&R Block)
CASE STUDIES PUBLISHED
Microsoft & HP Case study for Migration of BI database to Windows SQl Fastrack BI Appliance from Unix based DB2
UDB.
EDUCATION / TRAINING
Bachelor of Engineering – Mechanical
University of Madras, Chennai, INDIA
Training
BI Architecture, Project Management, Requirement Gathering, Amazon Cloud, Oracle Database
PRESENTATIONS
TDWI-LA – Transformation ofBI in Media & Entertainment – 2012
Rubicon Project MeetUp– Big Data Analytics for Large Data (https://youtu.be/w0Ka-YE7NGo ) - 2015
Big Data Day LA 2015 - Data Lake - Re Birth of Enterprise Data Thinking (https://youtu.be/6gH0UJlpvCg ) - 2015
Google Big Data Solutions @ Google Venice Beach Office CA – ( http://www.slideshare.net/RajeshBabu15 ) - 2015
Taiwan-US Investment Conf 2016 - Big Data & E-Commerce - http://www.taiwan-us-invest.com/programs.html
AMA Los Angeles Big Data Panel 2013 - https://blog.esagegroup.com/2013/05/15/ama-los-angeles-and-esage-
group-presents-a-big-data-panel/