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Dharmesh Shah - Insider tips on inbound marketing - IMS Boston 2012
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- 2. Tip #1: Tweet#ims12! @dharmesh
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- 5. inbound = content+ conversion
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- 7. P eople hate ( most) mar keting
- 9. T he ol d wa y ain’t w orkin’ s o well
- 10. 2012: +80% $28M HubSpot 2011 Rev: -‐ 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Nov-‐06 Feb-‐07 May-‐07 Aug-‐07 Nov-‐07 Feb-‐08 May-‐08 Aug-‐08 Nov-‐08 Feb-‐09 May-‐09 Aug-‐09 Nov-‐09 Feb-‐10 May-‐10 Aug-‐10 Nov-‐10 Feb-‐11 May-‐11 Aug-‐11 Nov-‐11 Feb-‐12 May-‐12 Aug-‐12
- 12. Most of youdon’t need to worry about Panda or Penguin.
- 13. If you areafraid of Google algorithm updates, you’re doing it wrong.
- 14. Coming up: The bestand shortest SEO advice ever:
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- 21. Google cares about theauthor and the website.
- 22. “Wow. That seems toobig to ignore.”
- 23. The real reason youcan’t ignore Google+ hint: it’s the characters before the +
- 24. Your profile picture should buildtrust and credibility.
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- 30. “ If you helpGoogle+ by using it, Google will help you. @dharmesh
- 32. The biggest bloggingchallenge is the blank canvas.
- 34. (Literally) answer people’s questions. Especially the hard ones.
- 37. If you can’tcreate, at least curate.
- 38. Want more comments? Endyour article with a question.
- 39. Blogging is not justabout getting found. It’s about converting.
- 41. And, final, closing pieceof advice…
- 42. “ To succeed at inboundmarketing, get in touch with your inner teacher. @dharmesh
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